We Launched Fast CMO Magazine, Here's What's Inside

bizible

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. We’ll be publishing the interviews here on our blog to share content and give you a preview of what you can find in the print magazine. The following is our interview story with Ray Wizbowski, in Q and A style, created for Fast CMO magazine.

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Don’t Publish a Press Release. Create a Product Story Instead

Contently

It reads like the title of an award-winning magazine feature. ” And since product stories appeal to both new leads and existing customers, the content can help with onboarding and retention. The post Don’t Publish a Press Release.

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Revenue Streams and the Publishers who Love Them

Anyword

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

4 Ways to Increase Customer Engagement

Oracle

It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers. Why does customer engagement seem to be falling? The post-meeting and post-purchase periods are notorious for customer disengagement. Customer Experience

Why Publishers Are a Huge Threat to Ad Agencies

Contently

Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. When Vice launched in 1994, the culture platform was nothing more than a print magazine giving voice to music and cultural trends not covered elsewhere. ” “The line between publishers and agencies is eroding. Back in the days of Mad Men , agencies were bulletproof institutions.

HCSS’s SnapApp Bracket Challenge Featured in Fortune Magazine

SnapApp

On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! Exciting news! The Most Interesting Project Bracket Challenge is a key part of HCSS's I Build America campaign that highlights amazing construction projects all throughout America.

First-Party Data Priorities Prompt Publishers to Take Back Control

ADmantX

Writing exclusively for ExchangeWire, Giovanni Stocchi, CEO of ADmantX, dives into the ongoing trend for publishers closely managing their own first-party data, and how they can further refine their approach in creating detailed audience segments. GDPR has been the push publishers needed to take back control of their first-party data to offer advertisers custom-fit audiences and propensity modelling. This is where publishers step in.

Forbes Magazine Expert Columnist Features Content Marketing

Content Marketing Today

For insight, I turned to Newt Barrett, who’s at the forefront of content marketing and co-author of Get Content, Get Customers , which urges marketers to adopt a brand new marketing mindset. It means to think like a publisher. Simply put: Define an ideal set of customers. But, to reach their customers, they depended upon third-party media companies that stood between the marketer and the customer.

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. So, making that shift from that to how-the-customer-uses-our-stuff marketing: customer usage marketing or what we in Story Seekers call customer hero marketing. Who do we envision our best customers to be?

B2B Lead Generation Blog: Lead Generation for the Complex Sale Listed Among BtoB Magazine’s Best Marketing Books

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

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Content marketing makes marketers the new publishers–and vice versa

Biznology

Content marketing is an emerging term for a new approach to marketing that emphasizes using content to explain, engage with, and persuade customers–usually using search and social media as its means of attracting attention. Because online customers make moment-to-moment decisions on whether they are sticking with your message or abandoning to look at something else. To do that, marketers have been forced to become publishers. Parents Magazine.

5 ways non-traditional publishers connect with audiences

Parse.ly

As Brian Morrissey from Digiday put it: “Among the biggest lies publishers have told in the past few years, “We don’t buy traffic” ranks rather high.” Without a doubt, consumer engagement needs to top publisher strategies for 2019. A whole crop of brand publishers—admittedly free from the constraints of CPMs and programmatic ad-tech headaches (often with ex-journalists at the helm)—find ways to focus on building impressive audiences who contribute to revenue, without subscriptions.

SnapApp Of The Week: Boston Magazine's 'Battle Of The Burgers'

SnapApp

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. How Does Interactive Content Help Me Market My Publishing Company? This lead data can then be used for Boston Magazine's future marketing campaigns. . Learn More About Boston Magazine's Battle Of The Burger 2014! . --.

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. View on Pinterest Not only are the trends towards digital, social, mobile and content changing the B2B marketing landscape, the roles of agencies, publishers and marketers in that landscape are blurring as well. Business Strategy agency content marketing convergence marketing automation publisher

4 Media Relations Lessons…Learned the Hard Way

Marketing Craftmanship

An insensitive comment on camera can spark a customer boycott. I had picked the wrong response to the reporter’s question, and the error had been published. Tripped up again…by the “When did you stop beating your wife?”? ”? question.

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded.

The Next Big Thing for Marketers: Social Magazines

Hubspot

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. Flipboard isn’t the first social magazine to be available for the iPad.

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Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What Is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. This fundamental change has brought brand publishing into the spotlight. While brand publishing may not be working directly to sell your product, it does sell your brand. Manufacturers as Brand Publishers. Brand Publishing in Action.

How To Think Like a Publisher

Fathom

In the age of content marketing, adapting the mindset of the publisher is paramount for businesses who want to give buyers a reason to choose them over the competition … and stay loyal. You might get a customer, but to keep that customer, you want to be consistently delighting them with positive experiences. Traditional publishers understand what their audiences want, and cater content accordingly. New media publishers (i.e.,

10 Outstanding Twitter Feeds By B2b Publishers

Hubspot

This global conversation among people, companies, brands, and industries is reshaping how B2B publishers communicate. We've waded through the Twitter accounts of countless B2B publishers to find out who's doing it right. Enjoy this collection of tweets from 10 B2B publishers who offer us all pointers. Which B2B Publishers are Doing it Right on Twitter? Any B2B publisher has volumes of its own content, but sharing only your own content isn't an effective way to engage.

B2B Magazine Digital Strategies Netmarketing Recap – San Francisco

Marketo

B2B magazine publisher Bob Felsenthal kicked off the event with some interesting stats from a recent survey; 76 percent of marketers plan to increase their online spending and how the top areas of spending are website development, email marketing, and social. First up was Scott Anderson, Vice President of Customer Communications at HP. He can then determine the pain points of customers, their needs, and how they perceive HP as a company.

Why marketers must become the new publishers

Chris Koch

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. What’s your publishing process for content?

Yankee Magazine: Still Viable Thanks to Digital Content

Hubspot

A very early adopter of online content, Yankee Magazine , the 75-year-old magazine has been publishing a favorite feature from its archives on its website every weekday. The magazine, which also publishes the Old Farmer's Almanac , boasts 350,000 subscribers. Jamie Trowbridge, Yankee Publishing CEO, says, “People are always saying print is dead. He says, “The publishing industry changes are mostly in the delivery system.

How 3 U.K. Companies Became High-Class Publishers

Contently

JLL tailors its content to meet the needs of busy, bombarded customers. She favors graphics and video—like the below clip exploring the future of China’s hospitality industry—but demands high-quality multimedia to ensure that customers aren’t “turned off” by the result. “It’s for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. While U.K. and U.S.

Why marketers must become the new publishers

Chris Koch

I’ve spent the last two days as a guest at Marketing Sherpa’s B2B conference in Boston and the many excellent speakers used publishing metaphors constantly. And I think those metaphors are useful for simplifying the content process (and for improving it) because most of us are familiar with the publishing model. The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. What’s your publishing process for content?

Brand Publishing in Action: Spotlight on Lincoln Electric

Fathom

What is Brand Publishing? Gone are the days when a customer’s first interaction with you was to call one of your salespeople. Today, much of a customer’s search happens long before he or she reaches out to your company. This fundamental change has brought brand publishing into the spotlight. While brand publishing may not be working directly to sell your product, it does sell your brand. Manufacturers as Brand Publishers. Brand Publishing in Action.

How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers. These new updates ushered in harsh scoring for desktop and mobile page speed performance, and many top publishers saw their pages report failing scores.

How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers. These new updates ushered in harsh scoring for desktop and mobile page speed performance, and many top publishers saw their pages report failing scores.

How to Monetize Your Website in Today’s Publishing Environment

RebelMouse

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? It's a tricky catch-22 that haunts marketers and publishers across the digital space. This has resulted in more opportunities to create sustainable revenue for publishers. These new updates ushered in harsh scoring for desktop and mobile page speed performance, and many top publishers saw their pages report failing scores.

From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions.

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Why You Should Ditch the Idea of the Perfect Publishing Time

Content Standard

While you may not want to admit it, most content marketers have performed some variation of the Google search: “What is the best time and day to publish content?” ” You scrolled through countless articles, listicles, and surveys from industry experts extolling their personal philosophies on publishing cadence. What did you discover in your quest for the perfect publishing formula? Magazines were monthlies.

Media Revenue Revamped: New Ways Publishers and Creators Are Monetizing Beyond Ads

ClearVoice

They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit. If you’re leading your customers in a new direction, you have to be sure they still know it’s you. For the past eight years, Rendall Co.

Unify Your Publishing Database to Turbocharge Your ROI

Hubspot

Publishers have faced several challenges with the explosion of digital media over the past ten years. Many companies have their print magazine subscriber data files in an in-house fulfillment management system or an outside fulfillment house. Digital magazine subscriber data is usually housed with multiple outside vendors. Take for example a actual regional magazine that started with 60,000 print subscriber records, of which 30,000 had email addresses.

Manufacturing Marketing Ideas: From Brand Awareness to Brand Publishing

Fathom

Many manufacturing companies have seen exceptional results from brand awareness efforts such as brand publishing. Below, you’ll find my top brand awareness & brand publishing takeaways from my conversation with Craig Coffey to help you stir up your own manufacturing marketing ideas. Put yourself in your customers’ shoes —and solve their problems through a compelling story. Accept that large, unfamiliar endeavors like brand publishing make take a little extra convincing.

Online Publishing Glossary and Terms

SnapApp

The Internet is transforming the language of traditional publishing. With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Here is a crash-course introduction to some of the most important terms of the online publishing world. Publishing. In the publishing world, the term "digital" characterizes the realm of computer technology.

Blog Checklist: 15 Things To Do After Hitting Publish

Pearl Digital Marketing

Many small business owners hit publish on a new blog, then move onto the next thing on their long ‘to-do’ list. After publishing a new blog, there are 15 things in this blog checklist you can do to amplify your blog’s reach and impact. If your post features custom images or infographics, share these on Pinterest with a link back to your blog. Medium has a very handy functionality to publish existing blogs to Medium.

Marketers Find Limitations in Data When Analyzing Target Customers

KoMarketing Associates

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the “Customer Experience Dynamics” report to gauge how marketers are utilizing data and analytics. Just 39 percent of marketing leaders said they had “total access” to a comprehensive view of their target customer, based on insights aggregated from across their organization.