Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Brandpoint

MARCH 13, 2023

A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Together, they boost your site’s search engine ranking performance (SERP), funneling more potential customers to your brand.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. However, one of the most important discoveries, part of the “next normal,” is the increased preference for and predisposition of customers towards online self-service. Affiliate sales support independent publishing. Image credit: Accenture.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Used cars” is a short-tail keyword people might use if they are looking for trending data.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Valasys

OCTOBER 2, 2023

Local SEO helps your business get noticed by potential customers in your area, driving more foot traffic and online engagement. Local SEO is a digital marketing strategy that focuses on optimizing your online presence to attract local customers. Small businesses heavily rely on their local customer base.

Small Business Marketing 52

Small Business Marketing SEO Tips Long Tail Marketing 52

Only B2B

MARCH 10, 2022

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. They’ll outline their precise requirements before conducting research and “opening up” to providers.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns. The Shift to Customer-Centric Marketing.

Buyer Intent 359

Buyer Intent Intent Work Management Marketing Management 359

Adobe Experience Cloud Blog

MAY 22, 2017

The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. Using Long-Tail Keyword Research to Exceed Expectations in the Enablement Phase.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. So, how does a consumer find their way to a product page? How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. There were 3 big reasons why these programs worked so well: They strategically planned customer-focused content to be delivered across the entire year. Reach: attract new prospects or customers to your business. How long do they stay?

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

Hubspot

MARCH 19, 2020

And then when those leads trust you and view you as an expert in your industry, they're more likely to convert into customers. Consistently getting thought leadership content published in trusted publications — whether through guest-contributed articles or press mentions — is a fantastic way to build credibility with your audience.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Brightedge

DECEMBER 9, 2021

Despite the ever-changing nature of search engine algorithms, organic traffic remains one of the most stable and valuable sources of leads and customers for businesses. As you look towards 2022, it’s essential to recognize the need for a structured, research-based approach to SEO that accounts for a broad set of ranking factors.

SEO 115

SEO Lead Ranking Lead Scoring Long Tail Marketing 115

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them. Ask SEO platforms.

SERP 80

SERP Long Tail Marketing Dwell Content 80

ClearVoice

MARCH 9, 2023

This means continual planning, creating, publishing, and sharing of content. This strategy then changed to the use of short- and long-tail keywords. The B2B audience has a long chain of command, as well as a longer buying cycle than that of a B2C audience. Also, research changing audience needs and content formats.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. These are phrases that your target audience would likely search for on Google.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. In BuzzSumo , click on Content Analyzer (under the Content Research tab), then Analysis. Long-tail, low competition.

Long Tail Marketing 103

Long Tail Marketing Google Domain Keywords 103

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. Buyers who find your site through Google are spread across all stages of the sales funnel – and most are nowhere near converting into a customer. Using SEO for your sales funnel is mostly research and only involves a small amount of action.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

JANUARY 29, 2024

Conduct some research to get a sense of who your prospect is, their role at their company, what their business does, and what their organization is up to. Always be closing” revolves around being aggressive, extremely persistent, and consistently on the hunt for the next new customers. Do your homework. Always be closing, baby!”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

Brightedge

FEBRUARY 15, 2022

Digital media continues to create global interconnections, and in response many brands want to expand beyond their borders and engage with new prospective customers in foreign countries. We’ve also published a comprehensive overview of Baidu. Work with native speakers for keyword research.

Practices 141

Practices SEO Best Practices Domain 141

Sword and the Script | B2B

JULY 18, 2023

So, now that we are halfway through 2023, I went back through every newsletter published so far this year to review what’s made headlines. Marketing leaders with personal customer connections get more out of their budget. Focus on the long tail in B2B content to meet needs. Customer marketing is a B2B priority.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

B2B Marketing Insights - WE

JUNE 8, 2022

If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative. Consider what your customer is looking for and who you can help them with. In general, Google loves long articles.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Scoop.it

FEBRUARY 10, 2022

If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. Highlight your products in a non-invasive way, making them more desirable for potential customers. Research your audience’s behavior – Create an audience profile.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Brandpoint

AUGUST 20, 2018

Ultimately, voice search is changing the way marketers think about, and publish, content. But if you’re already publishing content, getting your brand ready for voice search doesn’t have to be complicated. They can use these micro-moments to capture the attention of more customers. Target long-tail keyword phrases.

Long Tail Marketing 54

Long Tail Marketing Optimization FAQ Content 54

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Determine the article topic.

Marketing Automation Services 79

Marketing Automation Services Automation Top of Funnel Work Management 79

SmartBrief - Marketing

SEPTEMBER 25, 2023

I have been reading a lot of research lately. However, I frequently stumble across research that is particularly interesting for one reason or another – often articles that may not help my dissertation but instead result in an article like this one. I’m not bragging. I am developing a dissertation for my Ph.D.,

Marketing Attribution 52

Marketing Attribution Planning Advertising Agencies Marketing Analytics Tools 52

Webbiquity

OCTOBER 9, 2018

When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Research by Aberdeen suggests that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Compliment a piece of content published by the prospect.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. Etsy’s goal is to deliver the most relevant and highest-quality listings possible, which increases the chances of the customer buying something. Here are several impressive statistics from 2020 : $1.7 53 million active users.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

BenchmarkONE

APRIL 16, 2020

Every marketing campaign begins with establishing your ideal customer. For example, an ideal customer may have been a mother in her mid-30’s living in a suburb, or a 20-something male just out of college with a sudden influx of disposable income. . If your blog regularly publishes content, readers will begin to rely on it.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Marketers should design their landing pages based on their knowledge about their target audience.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

BenchmarkONE

NOVEMBER 20, 2019

Use Long-Tail SEO. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. . Additionally, long-tail SEO enables you to optimize for featured snippets, which can boost you to the top of the search results.

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. . Yet, this approach can be shortsighted.

Optimization 101

Optimization Content Lead Ranking Lead Scoring 101

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Do keyword research to define your clusters. Enter keyword research. Use @answerthepublic to find a list of long-tail keywords that could fuel #content ideas, says @EliseDopson.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104