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Transform your B2B brand: 7 strategic insights

Martech

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. Rebranding is a major strategic undertaking for any organization. And please skip the jargon.

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Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% One of the biggest reasons for this is due to the lack of inventory in the market—total listings are down a staggering 39% YOY. Every other trending topic on this list could be something you’d see on any number of Top 10 lists.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. New customers – The advertiser pays a fixed amount for each new customer acquired.

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Appointment Setting for Financial Advisors Made Easy

Salesforce Marketing Cloud

Appointments can also be canceled or rescheduled repeatedly because the right people or resources aren’t available, further frustrating the customer. How can financial services firms streamline appointment settings in a way that meets customer expectations and balances schedules for the team?

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What every marketer needs to know about programmatic advertising

Martech

Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting. Publishers have access to a huge pool of buyers. Programmatic is automated and efficient.

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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

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Activating Amazon Ads for results that matter

Choozle

Choozle has partnered with Amazon Advertising and expanded our managed services to enable your ability to reach audiences across the Amazon ecosystem with Amazon’s demand-side platform (DSP), Amazon publisher services, and more. Amazon’s exclusive data creates an opportunity to market to customers that are so in-market it’s not even funny.

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