Content Standard

JANUARY 2, 2017

It’s a question brands and publishers have been struggling to answer. With a quick look at your lock screen, you can absorb the notification information. You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece.

Lock-In 47

Lock-In Opt-out Opt-in Ad Frequency 47

Convert

JANUARY 30, 2023

The feeling of seeing clients obsess over an insight that can completely transform their understanding of their customers is addictive. While some insights are a welcome surprise, you’re constantly humbled by what you don’t know about customers. Even internal teams have blind spots when it comes to customer research.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. As you may have heard, Pay-Per-Click (PPC) is a competitive game. In 2019, small businesses spent between $9,000 and $10,000 per month on PPC , with Google making an average of $116.5

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. This Time, It’s Personal. A few examples.

Work Management 100

Work Management Jigsaw Digg Wikipedia 100

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!).

Best Practices 158

Best Practices Social Media Work Management Planning 158

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105

Unbounce

SEPTEMBER 24, 2018

Companies need to create customer-centric content and guide visitors toward product awareness with content that is relevant to them at whichever stage they’re in. Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. Not gonna lie, it does take some dedication to: Help everyone use and access the calendar at any given time (no more being locked out of an Excel spreadsheet!). The unknown is a big scary monster. Use an Editorial Calendar to Plan Your Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Ontraport

APRIL 14, 2021

Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. You’re well aware of the value your offering brings to the market, and you assume that your potential customers are too.

Paid Content 72

Paid Content Brand Identity Branding Lead Ranking 72

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Here's the thing: Social media timing matters.

Social Media 28

Social Media Social Marketing Media Guidelines 28

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. When applying urgency in marketing, the product or service has to be relevant, useful, or valuable for the customers. It’s just the way we’re wired.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. More high quality content spread across a diverse set of platforms will attract a bigger audience to your website, and increase your chance of converting them into customers.

Content 28

Content Webinar Metrics Template Social Networks 28

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender. What is a Lead? Let’s look at that in the next section. Who Are Your Leads?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Seismic

MARCH 21, 2019

She helped Intel become the first company to publish on Facebook’s Instant Articles and has empowered every employee to be part of the company’s social presence, making social media part of Intel’s DNA. At Seismic, three words that capture us pretty well are innovator , enabler and leader.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). You can get started with stunning templates and customize them using the drag-and-drop builder. OptinMonster lets you personalize these campaigns to make sure you’re showing the right optin form to the right person at just the right time in their customer journey.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Oktopost

JUNE 28, 2022

Whether there are five employees or 50,000, businesses must master how to connect and engage potential customers. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Automated welcoming messages to engage followers.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We already have lots of brochures and data sheets to give to our prospects and customers. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Contently

NOVEMBER 27, 2018

To name just a few, you need to set goals, research your audience, and map out how buyers will interact with your content. And all they’ll ever tell me is their audience is the CMO,” said Rebecca Lieb , a research analyst and strategic advisor who co-founded Kaleido Insights. “I Study your audience. I push back.

Top of Funnel 164

Top of Funnel Marketing & Strategy Marketing Funnels Content 164

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. A few examples. firstname-lastname-of-companyname.mp4).

Work Management 20

Work Management Jigsaw Digg Wikipedia 20

Unbound B2B

JANUARY 17, 2023

Quick Summary: How to sell subscriptions faster is based on your business industry and targeted customers, along with your creative marketing approach. Creating a subscription sales strategy requires customer knowledge and market understanding. The subscription business model brings companies closer to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

LeanData

APRIL 4, 2023

According to data published by CSO Insights — the research division of Miller Heiman Group , itself a part of Korn Ferry — in 2019, 74.6 percent of B2B companies took an average of four months or longer to win a new customer. percent of B2B companies took an average of four months or longer to win a new customer.

Top of Funnel 52

Top of Funnel Buy B2B Marketing Marketing Analytics Tools 52

Convince & Convert

OCTOBER 22, 2013

Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. This started as a simple goal to publish a record of Google updates. You can connect with Kelsey on Twitter , G+ , or LinkedIn. How can you manage risk in your content marketing?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Referral Rock

OCTOBER 30, 2019

It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each.

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Share this on Linkedin. Kill the white paper!” they are increasingly telling their clients. “We

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. You know who your customers or visitors are, what they do, who they are interacting with and what they want or need. Mobile/Local Growth Continues to Dominate.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Content is the currency of the web nowadays, so you should regularly publish content.

Lead Ranking 359

Lead Ranking Lead Generation Paid Content Lead Scoring 359

Optinmonster

FEBRUARY 9, 2024

To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. But that’s also the time when it’s hardest to get attention.

Tips 95

Tips Landing Pages Lock-In Lead Ranking 95

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

And it’s really interesting to hear his thoughts about how B2B leaders, how websites in general, can make their copy more engaging, more interesting, and ultimately how you can convert them into better and more qualified and quantified customers. Blake Emal : Welcome to the Yours in Marketing podcast. That’s why we hired him.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Convince & Convert

AUGUST 31, 2010

The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Adobe Experience Cloud Blog

APRIL 23, 2012

And don’t assume that every potential buyer has the same challenges, or the same reasons for researching a new product or service. Don’t be afraid to ask prospective customers directly what they’re looking for in a product – social media has made informal market research like this a breeze. Know your Audience. Plan your Content.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48

Marketing Insider Group

SEPTEMBER 20, 2021

Customer segmentation helps distributors better engage manufacturers, retailers, and other important audiences. Customer testimonials are extremely effective at influencing B2B purchase decisions. The way to do it is through customer segmentation , or the division of your audience into smaller groups based on characteristics and needs.

Top of Funnel 292

Top of Funnel Lead Ranking Content Marketing Work Management 292

Heinz Marketing

JULY 16, 2018

Here’s an example of how this plays out: It’s never been more important to make it easier for your customers to buy. This is because of “the Amazon effect” – customers are used to getting what they want on demand, with one click. And whoever gets closest to the customer wins (Netflixs vs Blockbuster).

Top of Funnel 40

Top of Funnel Conference B2B Sales Copywriting 40

Webbiquity

FEBRUARY 23, 2017

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. Build and publish WordPress forms in just minutes. WordPress Ratings: N/A.

CMS Development 238

CMS Development Best Practices Sample Marketing Automation Services 238