How B2B Businesses Can Develop Content for Link Building

Marketing Insider Group

B2B marketers need to be savvier in developing a link building and content developing strategy. As far as they are concerned, earning a high volume of valuable links from external websites suggests your content is credible and relevant for the user. What is Link Building?

B2B Link Building Strategies That Really Work

KoMarketing Associates

Although we can now target our ideal client more accurately and attract potential customers off-site, it also brings along some downsides. The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work. Developing quality content for earning links.


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77 Link Building Strategies for SEO in 2021

It’s nearly impossible to achieve any measurable search engine optimization ( SEO ) results without at least some link building. Link building strategies is as much an art as it is a science, and there are dozens of different ways to approach it.

3 Types of Blog Posts That Earn the Most Backlinks, According to HubSpot's Link-Building Expert


Through building non-organic traffic tactics for my team, I've learned that referral traffic -- which comes from other sites backlinking to our content -- can majorly benefit the overall blog site. This makes them a great link-magnet," Nica explains. Link Building

6 Best White Hat Link Building Techniques In 2019

Altitude Branding

Link building is considered as one of the key elements of search engine optimization (SEO). Acquisition of White Hat links to your website can significantly boost your search engine ranking, but Google has been changing the link building algorithm over the years. Irrelevant comments on random blog posts to build links, no longer work for SEO. What is Link Building and White Hat SEO? .

How to Use Guest Blogging for High-Quality Link-Building


Using Guest blogging for high-quality link-building makes it a powerful tool for improving brand awareness, boosting your SEO endeavors, discovering new and useful contacts, and for streamlining the sales cycles. 4 Write Guest Blogs to Drift Audience on Your Website.

Link Building for SaaS: The SaaS Company Guide to Backlinks & Off-Site SEO

Introduction to Link Building for SaaS Companies. Guest posting and manual link building , to cover best practices for a manual link building approach. Link cultivation, to explain the mechanisms of earning links naturally through content.

4 Link Building Best Practices For B2B Marketers

KoMarketing Associates

In the SEO world there are two factors that most professionals agree are the most important when it comes to the organic ranking of your pages – probably because Google themselves revealed it – content and links. For the foreseeable future, being able to build high quality links that point back to your site is going to be a in-demand skill. Most content does not attract links on its own (as was revealed in the Moz & Buzzsumo study ).

How to Use HARO (Help a Reporter Out) for Link Building & SEO

It’s one of the keys to building credibility, generating organic traffic , and introducing new customers into your brand’s ecosystem. Example HARO link from You can think of HARO as a tool for building trust with the marketplace.

The Ultimate Guide to SaaS Backlinks: Strategic SaaS Link Building

accelerate agency

Here’s what we’re going to cover in this article about strategic SaaS link building. Use these links to jump to a section: What are backlinks? . 11 strategies for backlink building to your SaaS website . How to execute your backlink building strategy . Inward link.

Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement


How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term.

Here’s How Your Content Team Should Do Link Building Email Outreach 


People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. And some just believe you should pay your way through and buy link placements on websites that make money by selling these. .

34 Inbound Link Building Strategies to Help Your Site Rank Higher


There’s no question that building great inbound links to your site is hard work. Although there's much talk about generating inbound links, the nitty-gritty ways to actually do that are rarely discussed. Read on to see how to use these link building ideas in your SEO strategy.

Effective Link Building Secrets: Guest Blogging

EMagine B2B Blog

You need to build links. Traditional link building can include optimization of press releases for syndication, as well as solicitation of links from relevant external sites. In addition to great link building, guest blogging also affords you the opportunity to earn a great reputation as a thought leader, and offers exposure to your own blog, brand, and website, and much faster than it will take you to build the reputation of your own blog.

Top 10 Link-Building Strategies for B2B Marketing in 2020


B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Google affirmed that links remain the #1 ranking factor and said, “Ranking without links is really really hard.”.

Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority


Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. That can be accomplished by earning links from authoritative websites, building your brand, and nurturing an audience who will help amplify your content. But what is a link, exactly? What are links?

SEO Strategies Based on Your Business’ Unique Competitive Advantages

Single Grain

Due to this evolution, succeeding in SEO has become less about being familiar with optimization tactics and strategies, and more about being customizing a strategy that takes advantage of your business’s own unique strengths and weaknesses. Link build through thought leadership.

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How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. These can then link to your e-book landing page. Img: [link]. Img: [link].

A 3-Step Strategy to Build Links and Drive Referral Traffic to Your SaaS Website

Single Grain

Here's a simple definition : Software as a service (SaaS) is a software distribution model in which a third-party provider hosts applications and makes them available to customers over the Internet. Conversion to paid customers. C) Write High-Quality Content.

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9 Link Building Email Outreach Templates That Actually Work


I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link]. Inbound links back to your website play an important role in achieving your inbound marketing goals. I would know -- I worked very hard to earn inbound links for a long time. What Is Link Building?

The Ultimate Content Writing Guide

It doesn’t matter what industry you’re in, who your customer is, or what type of marketing strategy you’re running, you need content. In fact, it’s impossible to build a competitive brand that effectively engages customers without content. Why Content Writing?

5 Ways to Improve Your SEO Without Building Links

Single Grain

When it comes to improving your website's SEO, most advice includes a call to focus on building links. What Is Link Building? When we talk about building links, we’re talking about inbound links — getting other people to link to your content. Other ways to build links include: Finding resource pages where your content fits and pitching it. Link building can be an effective strategy, but it has its drawbacks.

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A Quick Primer for Your SEO Link-Building Strategy: Smashing the Basics to Succeed


Few SEO topics cause the fear and anxiety that link building does. Once upon a time, all a site needed was a lot of inbound links from other domains — the more links, the better. Sites with a massive quantity of links with no regard to the quality of the sites they linked to got a big, disheartening surprise in 2012 when Google rolled out the Penguin Algorithm to penalize sites that played fast and loose with their link-building strategies.

Why You Should Use Long-Tail Keywords in Your SEO Campaign

Single Grain

On the other hand, long-tail keywords are easier to rank for because they consist of specific topics that less people write about. Interestingly, Amazon generates 57% of it sales from long-tail keywords: If you follow Amazon's example and target long-tail keywords, that will help you optimize your website for the most motivated customers, resulting in maximum conversions. Do You Really Need to Write 1,890-Word Blog Posts to Rank on Page 1?

How Long Does It Really Take to Rank on Google?

Single Grain

The competition was less intense and the search engine algorithms only relied on keywords and links on a 50-50 basis to rank a webpage. This means that if you added lots of relevant keywords to your webpage and built some links, then you had a 100% chance of ranking in Google pretty quickly. Link farms, keyword stuffing and footer links all worked and SEO was pretty much easy in those days. 2) Links. Links are counted as a “vote” for a website.

The Only 4 Roles Your SEO Team Needs

Single Grain

So how are you supposed to handle everything from on-page optimization to link building and content creation? But building a team is often easier said than done. Ultimate Guide to Building a World Class Team. Say, for example, you’ve decided to run a broken link-building campaign. But it’s the SEO tactician who's actually out there, emailing websites to ask them to update their broken links with a suggested resource. Building Your SEO Team.

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Guest Blogging is NOT Dead (And Matt Cutts Didn’t Say It Is)


just want to highlight that a bunch of low-quality or spam sites have latched on to ‘guest blogging’ as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. But attempts at getting guest posts published in a manipulative manner, purely or primarily for the SEO benefit of the backlink, are no longer going to be effective (and by implication, may even lead to penalties or ranking degradation).

11 Creative (But 100% White Hat!) Ways to Earn Backlinks in 2019


That's because a link to another website is more than just a link -- it's a vote of confidence, a recommendation, a way for publishers to say to their readers: "Here's a source I trust. As an SEO strategist specifically focusing on link building at HubSpot, I'm no stranger to the challenge of finding high-quality sources that will link back to your site. That's when you can send them a quick note, asking for a proper link attribution.

Lead your customers to your best online content: here’s how


That’s why having a smart content strategy is absolutely essential when it comes to using your online content to attract new customers. Here’s how you can lead your customers to your best content and keep them on your website longer. Get an internal linking strategy. Good blog content has links to other content that your audience may find relevant to the topic you’re covering. Here are some tips to help you with your internal linking strategy.

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10 Tips to Maximize ROI at Manufacturing Tradeshows


While many industries have moved away from spending money on setting up booths, many manufacturers continue to tout tradeshows as an effective way to get out their brand name, showcase new products, nurture relationships with existing customers, and build relations with new prospects. I’ll be writing plenty more about this topic in the coming weeks, but today I offer you 10 ways to maximize ROI at your upcoming tradeshow. #1: Give prospective customers a reason to stop by.

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How to Maximize Customer Lifetime Value in Digital Marketing

One of the most telling is something known as Customer Lifetime Value. Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability.

SEO and Content Marketing: A Love Story

Writing on the Web

About ten years ago, someone decided to give a name to the type of marketing that occurs that involves the creation and sharing of media and publishing content in order to acquire and retain customers: Content Marketing. SEO wants links. CM creates links. Link-building is the cornerstone of search engine optimization. However, it’s not about links alone, you have to attract high quality links from relevant authority sites within your niche.

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Complete Guide for Guest Blogging on Your Industry’s Top Blogs

Directive Agency

One of the most effective ways to transition from being a consumer to being a creator is by publishing exceptional content for your industry’s largest publishers. The more expert level content you can publish and authoritative, industry trusted blogs – the more your own authority as a thought leader will grow. It’s actually winning the opportunities to publish your content on other sites that the biggest barrier of entry. We want to write for your blog.

Build Your Content Community: How to Thrive With a Modern Writing Team


Build a content community. . And most importantly, you can focus your management resources on ensuring published content delivers real value to your target audience. There just aren’t enough hours in the day to ideate, write, and distribute great content on top of organizing the strategy behind it all. For a while, content marketers thought that the key to solving this problem was to mimic the structure of major media publishers.

The 7 Most Important Ranking Factors in 2019

Single Grain

In fact, a study done by Moz showed that having a large number of brand queries is even more important than DA or links: Dive Deeper: Targeting Branded vs. SEO Keywords: Which Should You Focus On? Bounce Rate: A user clicks a website link on the SERPs but does not visit any other pages on that site. There are a few SEO hacks you can employ to decrease your bounce rate: Deeper Linking: Linking to relevant pages within your content can keep users engaged.

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How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post


The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. In October of 2015, we made the difficult decision to completely forgo building a sales team and focus all our efforts instead on acquiring customers via content marketing and SEO. We needed a lower cost solution to bringing in new customers. Resource Link Building.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Ross writes, " You need a process that emphasizes quality of leads over quantity of names."