Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

seo.co

JANUARY 14, 2024

Your links come from a high authority website. Your backlinks are published on pages with high-quality content. Are you worried that you may have purchased some spammy links? Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge. SEO matters a lot.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Scoop.it

MAY 28, 2019

Anytime, anywhere,” industry insider Adriana Tica writes. Using the Wrong Link Building Tactics. Link building is one of the most important aspects of content marketing. But many copywriters are wholly uninformed on how to develop content that’s friendly to link building.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

seo.co

NOVEMBER 17, 2020

Develop Long-Form Content. + Build Backlinks From High DA Websites. + Tips include: Write better quality content – meaning write with humans in mind, not search engines. Use shorter paragraphs when writing copy. Use the inverted pyramid style of writing. Develop Long-Form Content.

SEO 75

SEO Marketing Websites Best Practices Business 75

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. The Benefits of AI in Content Strategy That maximum potential brings a host of benefits, including: Increased Efficiency: AI automates processes like research, writing, and editing. AI is biased: AI operates on the data it’s trained on.

Marketing AI 52

Marketing AI Content Budget Programs Analysis 52

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny. internal linking, backlinks, etc.)

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Marketing Insider Group

MARCH 15, 2023

Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. Key Takeaways: You must meet your audience’s needs by targeting your ideal customers, publishing information on the correct topics, and using effective long-tail keywords.

Ideal Customer Profiles 318

Ideal Customer Profiles SEO Long Tail Marketing Effectiveness 318

Outbrain

JUNE 29, 2022

Find out what questions your customers are asking and answer them. Build on what works. But, the thoughts you’re leading with must address actual customer pain points, deliver value and insight, and be compelling and interesting. Ask your customers. Think of a fresh, fun angle. Post your content beyond your blog.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Moz

OCTOBER 18, 2020

Link building. A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Optimizing internal linking structure on the business website. Build local links. Joy Hawkins : Legal Services.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. However, you also have links to lesser-known review sites, too (we’ll get to those in the next point). PPC metrics are thankfully transparent.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But that they are writing for actual readers who have needs and questions of their own.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

ConvertKit

AUGUST 14, 2018

Optimizing our websites with healthy SEO tactics is one of the best things we can do to build long-term success for our business. That’s what we’re all shooting for since 75% of visitors choose a result from the first page , but as new entrepreneurs, we can’t expect to publish our website and rank well the next day.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

seo.co

OCTOBER 7, 2021

Link building services. Content writing. When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?” Competition.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. It’s a great avenue to improve your business and attract interested customers. Optimal Reach to Your Desired Audience Through SEO, you get to reach your targeted customers. 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

DECEMBER 8, 2011

However, if you see a bigger slip, like position 3 to position 8 or page 1 to page 2, it's a sign that your SEO strategist isn't thinking long term. You can turn a new leaf by remembering this whenever you sit down to write content: create content around topics , not keywords. Also, link to other people in content you publish.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

seo.co

NOVEMBER 1, 2021

Hmm, you say to yourself as you read: customized baby shoes that are made within 24 hours? If you’re using WordPress, most of the SEO plugins will give you the option for customized meta descriptions ( All in One SEO plugin , Yoast, and SEO Ultimate are a few of them). Does it entice you to click through? Of course not.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Single Grain

AUGUST 28, 2019

There are three important aspects that go into a power page: Length : Power pages take long-form to the extreme. Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. The list goes on and on.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

JUNE 26, 2020

Write Longer Content (Most of the Time). The following formatting tips can help increase the readability of your content: Write quality content : First of all, you’re wasting your time worrying about any of the points below if your writing’s not up to par. How to Use UX Testing to Improve Your Customer Lifetime Value (CLV).

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

MARCH 29, 2023

Think of enterprise SaaS SEO like building a house: It takes time and effort to lay down the foundation and establish the structure, but the efforts are always worth it in the end. Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Zoominfo

JULY 30, 2018

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. 2. Understand the basic principles of link building. Industry reports.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Back then, ranking well on any of the various search engines — including AltaVista, Ask Jeeves, Lycos and Yahoo — was solely about on-page activities like: Writing enough text. Including internal and external links. But how low?

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Single Grain

SEPTEMBER 26, 2019

For example, if you write an article that answers the question “What is work-life balance?” ” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Navigate the Channel

APRIL 27, 2021

A solid content strategy includes making sure you’re using the right search terms, doing keyword research, and focusing on long-tail keywords that make sense for your niche. Ready to learn how content marketing can help improve your website traffic and customer satisfaction? The Process of a Building Strong Content Strategy.

Ad Building 65

Ad Building Long Tail Marketing Content Marketing Paid Search Agency 65

seo.co

DECEMBER 31, 2020

Need Help With Link Building? There are well-known marketing “gurus” who have spent years encouraging people to publish anywhere from three to five blog posts per week. Don’t worry, we’ll discuss link building below.). We’re not telling you to write 300 blog posts per year. Table of Contents. Has Your Back.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

SmartBug Media

JANUARY 2, 2020

Every time you write a new blog post you're adding another indexed page to your site, which Google and other search engines love! The more a person trusts your company, the more likely they'll be to turn into a customer someday. External links help establish credibility and maybe even an opportunity for them to link to you as well.

Paid Content 92

Paid Content Marketing Strategy Marketing & Strategy Planning 92

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords? Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

seo.co

JANUARY 20, 2021

Offer Exceptional Customer Service. + Invest in Link Building. + Build an Email List. + It’s a powerful and concise statement that communicates to the marketplace why customers should care about you. Buyer personas are basically semi-fictional representations of your customers (based on what you know).

Business 69

Business Buyer Personas Advertising Agencies Copywriting 69

Content Standard

FEBRUARY 7, 2018

How can you weave a lovely narrative if you need to insert a long-tail keyword in the first hundred words, or ditch the pithy headline in favor of a search-driven marker of intent? Surely, though, we should be writing for people, not Google algorithms? Image attribution: Vlad Sargu. No More Gaming the System.

Creativity 87

Creativity SEO Marketing & Strategy Advertising Agencies 87