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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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10 Best B2B Marketing blogs for Entrepreneurs

Valasys

According to Forbes Customer Experience Management (CXM) is amongst the potent most important investment areas for the marketers to thrive amidst the cutting-edge competition in the B2B world & establish their omnichannel reputation. The blogs published are amongst the best B2B marketing blogs for entrepreneurs.

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7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

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AI for B2B Marketing: Roadmap for 2020

Valasys

Technological advancements have always helped the B2B industry. Artificial Intelligence (AI) ever since its inception, has taken the industry by storm by infusing the data-driven insights with marketing. Think of this, customers want to be spoken of within a conversational tone.

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How B2B Marketers can stay close to their Customers

Valasys

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

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How to Optimize the Cost of B2B Marketing

Valasys

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

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11 Proven Ways to Use Event Marketing for Lead Generation

Valasys

According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. According to a study by Salesforce , only 20% of the salespeople follow their leads generated from events. Events work, whether taken offline or virtually.