Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Start by brainstorming a frequent or common customer or client question to address. These can be as short as 20 seconds, but generate a lot of traffic to your web page.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. 2) The budget outlook varies a lot by industry. With a global financial recession looming (already here?),

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. .”

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Image Source.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

seo.co

FEBRUARY 15, 2022

But the sad truth is that most blogs receive zero traffic and shares: Despite this example of the Pareto Principle, all indicators point to the notion that blogging continues to gain in popularity and shows no sign of slowing down. A terrific instrument for gaining and retaining customers. A great tool for sharing useful information.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. Let’s take a closer look at why content curation is essential for service-based industries. Why is content curation important for service-based industries? Build trust in customer relationships.

Curation 86

Curation Work Management Marketing Management Service 86

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Their collective revenue has caught the attention of investors, driving CPG stocks to outperform the S&P — and even high-tech industries, such as IT, telecom, and energy.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. This could spell trouble for those of us who rely on how search currently works to rank our content and drive organic traffic to our site.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Content marketing can be a highly effective way to build brand awareness.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Distribution.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

AUGUST 26, 2020

We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Use Case Studies of Similar Companies. Let’s say you can’t find a case study about what content marketing has done for ROI in a company similar to yours.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. First Round Review. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. Although its history dates back to the mid-19 th century, industry giant Deloitte created an employee ambassador program second to none. Through its empowered employees, web traffic grew by more than 507.000 clicks. Not this one. Image courtesy of SlideShare.

Case Study 145

Case Study Case Studies Activities Studies 145

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Once you have a LinkedIn page set up for your enterprise, don’t just sit back and expect the traffic to come rolling in.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond. These are your “Spokes.”

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Use customer personas to tailor your content to every segment in your audience.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers.

Social Media 154

Social Media SEO Cost Per Click Media 154

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

Marketing Insider Group

MARCH 17, 2021

With a wealth of information at their fingertips, today’s customers come to their buying decisions with a healthy dose of skepticism. Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

JULY 28, 2020

The report on c-suite salaries comes from a Harvard Business Review study. It was published in response to pushback from an earlier report on the assertion that marketing is becoming less important. HBR published an analysis indicating that advertising dropped from 1% of total expenditures in 1975 to 0.8% What the Data Says.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Marketing Insider Group

MAY 12, 2020

To rank well, you must publish posts often — at least two to four times a week. Here are some ways to make your readers want to read and share your blog posts: Make sure you’re meeting your target customers ’ needs. To find topics that will grab their attention, start with your customers’ needs, likes, pain points and goals.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Marketing Insider Group

NOVEMBER 28, 2022

In October 2021, RevBoss partnered with Marketing Insider Group to create customer-focused content that covered the topics, keywords, and trends most important in their industry. Increased traffic, more leads, and greater online visibility than their top competitors. The Strategy: Consistent, Optimized, Customer-Focused Content.

Lead Scoring 155

Lead Scoring Lead Ranking Keywords Work Management 155

Marketing Insider Group

MAY 18, 2020

How much do your customers and colleagues trust you? Your organization can benefit from using thought leadership, including boosting traffic and lead generation efforts. Thought leadership can span across almost any industry, and companies big and small. What Is Thought Leadership? Is Thought Leadership Right for Your Brand?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Brandpoint

JULY 18, 2019

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. 90% of customers say video helps them make buying decisions and 64% say that seeing a video makes them more likely to buy. These metrics eventually yield results with lead generation and sales.

Social Media 114

Social Media Traffic Top of Funnel Video Marketing 114

Marketing Insider Group

JANUARY 13, 2021

It’s your point of view and opportunity to tell the industry and your audience exactly who you are. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. Not true—B2B businesses can certainly encourage customers to leave Google reviews. So, how do you do it?

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Most industries are in a state of content marketing saturation. In looking at some research, I found an interesting study from Forrester every B2B content marketer should see. Researchers evaluated 60 websites across 12 B2B industries. The findings? It’s that simple.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. We measure our success in quantifiable ways: search traffic, rankings, subscribers, leads, and new customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

nDash

OCTOBER 21, 2021

Case studies are an excellent way to deliver that proof. What is a Case Study? Case studies are written, recorded, or video content businesses publish showcasing how they successfully solve a client or customer’s pain points. They position brands as authoritative figures within their industries.

Case Study 52

Case Study Case Studies Studies Work Management 52

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization. What About Customer Expectations?

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Webbiquity

FEBRUARY 7, 2023

While it was meant for our readers, it got picked up by many prominent publications, which drove additional traffic to us.” For example, this might involve having a team brainstorming meeting to analyze customer behavior, sales data, or market trends. Two of the most effective are through blog posts and case studies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. So what amount do you need. What about results? billion in 2018 to $15.2

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Webbiquity

MARCH 10, 2022

Building a strong brand creates awareness and credibility, making your company top of mind when your customers and prospects think about the types of products and services you offer. For B2B companies, it’s likely that many of your prospective customers find you by searching for your business online and on social media. Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

SmartBug Media

JANUARY 21, 2020

Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start to game-changing) of one of your customers using your products or services. The customer has come to you with a problem or need for you to solve and you knocked it out of the water!

Case Study 89

Case Study Case Studies Studies Advertising Agencies 89