Is Content Marketing Right for My Industry?

Marketing Insider Group

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

I’m still amazed at the companies that still don’t even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if we want to show up on for the keywords our customers are searching for.


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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. Case studies are one of the most powerful forms of content to have in your marketing repertoire.

Study: 70% of Marketers Using Advanced Personalization Seeing 200% ROI

KoMarketing Associates

KIBO, Monetate and Certona recently came together to conduct “The Rise of Personalized Commerce” study, and their results showed that 70% of companies that use advanced personalization have already earned 200% ROI or more from it.

Study: High Growth Marketers More Likely to Have Mature Automation in Place

KoMarketing Associates

The Hinge Research Institute recently published its “High Growth Study 2021,” and statistics showed that high growth firms – those that have experienced exponentially high growth as of late – are much more likely (26.2%

Problem-centric Industrial Marketing

Industrial Marketing Today

Industrial and manufacturing marketers are trained to sell solutions. However, if you are a manufacturer or an industrial services company, ask yourself this question, why would anyone buy your products or services if they don’t know they have a problem? It seems to me that industrial marketers need to first focus on raising awareness of the problem before they can sell their solution. That’s what I’m calling problem-centric industrial marketing.

Industrial Content Marketing with Purpose

Industrial Marketing Today

In my last post, I talked about using content to convert website traffic into leads and customers. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process. See Content Marketing: Think Like a Publisher, Act Like an Investor ). Instead of expecting your site visitors to fill out an RFQ form, get them to sign up for a webinar, download a case study or a whitepaper.

Digital Marketing Can Increase Industrial Sales

Industrial Marketing Today

Call it digital marketing or inbound marketing with content , the fact is marketing is now playing a much more active role in complex industrial sales. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed. One thing is certain; “business as usual” is not working in the industrial sector.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Study: 67% of Marketers Now Believe Voice-Enabled Experiences are ‘Very Important’ to Customers

KoMarketing Associates

As marketers look for fresh ways to resonate with their target audience, new research shows that offering voice-enabled experiences may be the key to garnering more customers. Adobe recently published the “State of Voice Technology for Brands” report and statistics showed that the majority of marketers (67 percent) believe that voice enabled experiences are “very important” to their company’s customers. Excellent Customer Service’ is Making the Difference for Marketers.

Create a Content Series for Industrial Marketing

Industrial Marketing Today

This is my first post in 2012 and I want to start the New Year by answering a perennial question about content marketing for manufacturers and industrial companies. Update the articles with more recent application notes and/or case studies. Create follow-up posts by interviewing internal subject matter experts and customers. Instead of serving up a one-size-fits-all long technical article, you have now customized that same content to fit the reader’s specific needs.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

ITSMA and the ABM Leadership Alliance recently conducted the “2018 ABM Benchmark Study,” and statistics showed that 67 percent of respondents who have implemented ABM have achieved greater customer success with their solutions, compared to their counterparts. Ascend2 published the “Account-Based Marketing Strategy Report” earlier this year to take a closer look at the growing trends among B2B marketers, in particular, who utilize ABM.

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

New growth strategies for publishers


Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch. Is publishing digital’s most exciting medium right now? Having been arguably the side of the industry most disrupted by digital and the continued rise of Facebook and Google, its online evolution has often been knee-jerk and short term in nature as it strives to remain relevant and read.

How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

The global airline industry is growing at a lighting pace with nearly 8.2 As the world of aviation is witnesses an unprecedented digital transformation, managing expectation of digital-savvy customers have never been trickier before. In 2018, the airline industry managed some 4.4

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? Step 2: Identify a Customer Success Story. The key at the onset is to choose a customer that represents your ideal buyer. B2B Case Study Examples.

Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study


On the back of that news, members of the industry provided us with some of their thoughts. Yves Schwarzbart, advertising industry relations manager at Google UK. “It’s This is driven by the age-old understanding of being present where your customers spend their time and the results show exactly that. The latest IAB digital ad spend study is a strong reflection on the power of digital advertising.

Study: Best-in-Class Marketers are Leading the Way When It Comes to Leveraging Data

KoMarketing Associates

Data is critical to delivering a personalized customer experience, but new research suggests that not all marketers are ahead of the curve in terms of harnessing the power of analytics. Industry News Performance Measurement data and analytics digital marketing

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Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

In Sprout Social’s recently published “The State of Social Media Marketing 2019,” developing social strategies that support business goals and identifying and understanding target audiences represented social media marketers’ greatest challenges. Securing budget and resources for social media, content publishing, and measuring ROI were also significant challenges for social media marketers. Customers Want Marketers to Use Social to Connect.

3 Quick Strategies for Repurposing Case Studies


Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Use Content Marketing to Manage Industrial Sales Funnels

Industrial Marketing Today

B2B and industrial marketers are usually tasked with two main responsibilities: Fill the top of the sales funnel (ToFU) with high quality leads. That’s why more B2B and industrial marketers are turning to content marketing to lift their lead generation ROI. Several studies have shown that these lead generation challenges hold true across the board in B2B marketing. A similar trend is seen in the industrial sector.

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10 Customer Testimonial Examples You Can Use to Boost Sales


Customer testimonials are a powerful tool that every marketer should have in their arsenal. In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Why Customer Testimonials Work Like Magic.

4 Ways to Increase Customer Engagement


It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers. Why does customer engagement seem to be falling? The post-meeting and post-purchase periods are notorious for customer disengagement. Customer Experience

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

Here are some employee activation case studies from those who have. Innovation: Its shift from waterfall (top-down traditional) management to their unique take on Agile (a work style that emphasizes innovation, employee initiative, and continuous customer feedback to each team) has cut response time from 18 months to daily, optimizing cost in the process. These case studies have taught me one thing: we need to transform the power dynamic inside our companies.

5 Charts That Summarize The State of The Publishing Industry


The state of digital publishing is in flux. After years struggling to monetize, the industry is realizing that it needs an overhaul. Publishers are optimistic and resilient. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. HubSpot’s Digital Publishing Benchmark report explores these questions in-depth. 3) Publishers Are Dealing with Option Overload.

Study Shows SMB Marketers Want to Communicate Value with Metrics


by Erick Mott | Tweet this Marketers from small-to-midsize companies are taking greater advantage of modern marketing techniques and are more reliant on key digital marketing activities than marketers overall, according to a new study by BtoB Magazine — SMBs: Maximizing Synergies in Technology, Branding, Customer Interaction. 4. Driving sales and customer experiences- SMBs see their roles as distinct from other companies. What do you think about the study?

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9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. All four brands mentioned above understand the importance of customer-centricity. Understand who the product is for, what it does, why customers will want it, and how it’s unique.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP).

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

12 inspiring social media monitoring case studies


This means monitoring media not just from traditional publishers, but on the great majority of social sites too. Here are 12 inspiring social media monitoring case studies. This valuable feedback came from their own customers when they launched their “Meat Mountain” campaign poster showing all different meats other than roast beef. Their customers mistakenly thought it was a new sandwich, and through social media, indicated they were anxious to try it.

8 Must-have E-commerce Tools to Communicate With Customers


A consumer journey in 2020 looks more complicated and diverse than ever before – your customers can reach you in a number of ways, through a multitude of channels, and they expect top-notch service on all of them.

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Data Storytelling: The Path from Insights to Customer Success

Marketing Insider Group

It’s not just your internal analytics and customer data you can use to dream up a successful marketing campaign. Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales.

Should You Publish Your Agency Rates on Your Website?


If you run a pizza shop, you have to charge your customers something for your ingredients. Let’s take a deeper dive into the subject and find out whether publishing your rates online is right for your business. Publishing rate information on your website is one way to accomplish this. Custom services and individual client needs can significantly affect how much things cost. Benefits of Publishing Agency Rates. Why to Avoid Publishing Rates.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?


This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. It highlights your successes in a way that turns potential buyers into actual customers. A question and answer (Q&A) case study is a simple and natural approach to telling a client’s story. After that, your customers answer handpicked questions, a process that leads to a more exciting read.

Industrial Marketing Management for Monster Results


There are many opinions on channels, tactics and strategies on what successful industrial marketing management looks like. If I had to sum up results-based industrial marketing management into a single sentence, it would be to simply pay attention to the entire marketing funnel. The first (and often skipped over) step to successful B2B industrial marketing, is research into who your prospects are, and what they care about. Case studies.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. This was one of the findings in a recent study published by GlobalSpec. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. You can download the full study from here. I have found application notes to be very useful when engaging with this industrial audience.

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Content Marketing Personalization Strategies to Make Customers Love You

Marketing Insider Group

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and in some cases, have a high demand for content personalization.