Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Enticement can drive customers to your front door.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

chiefmartech

FEBRUARY 6, 2021

Bubble recently published a No-Code Census 2020 , conducted with 741 participants in the no code community. The stat I found most interesting was the pie chart at the top of this post: 30% of “no coders” in the census worked at startups. But app building — particularly customer-facing app building — not so much.

Enterprise Management 116

Enterprise Management Startups Work Management Marketing Management 116

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. HubSpot’s Marketing Blog. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. How often do they receive customer complaints?

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Biznology

JULY 31, 2019

With a plethora of online courses , training programs, and resources, even the most inexperienced startup owner can learn the ropes and understand the industry they’re entering. Angel investors are industry experts with the surplus money that are willing to support your business idea and even provide you with the mentorship you need.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. This includes features in reputable publications, your own published work, or even your resume. This is the only place where you can give context to what people might see on your profile.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Webbiquity

AUGUST 22, 2017

It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. But’s it’s also vital for businesses like Microsoft and IBM that drive a significant amount of revenue from B2B customers. It’s not about being the coolest company in your industry, it’s about thought leadership.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Anyword

DECEMBER 1, 2021

Typically, a startup’s first step is to prove that they have a strong product market fit. However, a new term has popped up in the industry that’s proving to be just as important as a startup’s product market fit: the language/market fit. Why finding the right language/market fit is essential for startup founders.

Startups 77

Startups Copywriting Marketing & Strategy User-Generated Content 77

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We use trending data on what topics are important in your industry. We need a brochure.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

SocialPilot

JANUARY 21, 2024

A lot of people who were our potential customers but hadn’t heard about us before were introduced to us. When you work with an influencer boasting a dedicated following that aligns with your ideal customer persona, you have better chances to get in touch with your targeted audience. That’s not it! Who can use them?

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

ClickZ

APRIL 2, 2020

30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back. It goes far beyond automated bid management to consider your marketing funnel, customer journey, or life cycle.

Marketing AI 134

Marketing AI Work Management Marketing Management Paid Search Agency 134

Martech

APRIL 7, 2022

There are a wide range of options for brands to connect with the otherwise elusive gaming audience. This led the discussion at IAB’s first-ever PlayFronts, an event dedicated to advertising and partnership opportunities in the gaming industry.

Advertising Agencies 116

Advertising Agencies Paid Search Agency Planning Work Management 116

Convince & Convert

SEPTEMBER 17, 2015

(highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy and programs for clients ranging from Fortune 500 companies to growth-stage startups. She is also the Resident Storyteller for the Lean Startup Conference. How to apply the Lean Startup methodology to content marketing.

Content Marketing 154

Content Marketing Top of Funnel Paid Search Agency Startups 154

Martech

MAY 3, 2022

The answer, we now know, was that accelerated pressure to digitize businesses would be good news for the martech industry. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Marketing Management 110

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 110

Webbiquity

SEPTEMBER 26, 2023

EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. Obviously, the pandemic had a huge impact on the live events industry. But Minnesota is increasing being recognized for something more: events. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

APRIL 7, 2023

Flexibility in Fixing or Adjusting a Product or Service Should a customer have an issue with a digital product, addressing their issue could be easier than addressing problems with a physical product. A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

OCTOBER 16, 2023

Understand Your Audience With LinkedIn, you can filter your profile viewers by industry, location, and company. If your viewer’s profile seems interesting or if you have something in common with them, such as industry, location, or mutual connections, add them to your network. There are two main reasons this can happen.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Linkedin Network Marketing 71

Martech Advisor

JANUARY 31, 2020

As a new year begins, marketers must refresh their ideas and seek inspiration from industry veterans and forward-thinking marketers. Reading a diverse range of marketing books is integral to this process. The field of marketing covers a wide range of topics ranging from psychology to cyber security, from leadership to data analytics.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

KoMarketing Associates

APRIL 14, 2016

Mistakes Are Amplified For Startups. Startups and young companies face particularly challenging early years as owners and vested staff strive like crazy to gain precious traction (read: survive). Startups that invest in content marketing have the means to affirm theirs is the best solution. Startups, The Odds Are Against You.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Navigate the Channel

NOVEMBER 28, 2023

Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist. One effective method that has gained significant popularity over the years is blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

ClickZ

APRIL 3, 2020

Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve. But what are the new customer expectations, technologies, and the experiences that are creating real value?

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Kapost

MARCH 20, 2017

Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. We stopped counting our number of customers at 100.

Paid Search Agency 113

Paid Search Agency B2B Marketing Top of Funnel Companies 113

nDash

OCTOBER 26, 2020

With nearly 20-years’ experience, she is a go-to for industry expertise and is regularly quoted in the media on all things HR. Forbes Coaches Council official member, Forbes and Entrepreneur contributor on HR Transformation, Change Management, Customer Experience, Millennials, tech startups, PR/Media/Strategic Partnerships.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. It is one of the largest, most influential healthcare industry organizations, and more than 45,000 health IT professionals attend the HIMSS conference every year. Industry Reports. Journal of AHIMA.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

MARCH 3, 2019

If you’re selling to software companies, G2 Crowd is an excellent place to get a feel for a company’s pain points, their customer reviews, similar tools, big competitors, and so much more. With ZoomInfo you can search, filter, find, and contact companies using a wide range of criteria. How often do they receive customer complaints?

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

nDash

JULY 30, 2021

Even though the pandemic has changed the way we work, that doesn’t mean there aren’t still opportunities to network, learn, share, and connect with other marketers in the industry. Registration fees range from $799 to $1,499 for walk-up registrants. Below are the top 25 content marketing events for (the last part of) 2021.

Marketing AI 52

Marketing AI Co-Registration Demand Generation Agencies Advertising Agencies 52

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Besides, your blog content is really important for nurturing your leads and turning them into customers. Start using OptinMonster to convert website visitors into subscribers and customers.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

ConvertKit

JANUARY 20, 2022

If you prefer a custom look to your emails, you’ll need to hire a designer and a developer to bring your vision to life. Custom email design can be both affordable or expensive depending on who you hire and the amount of work needed. You can have one ready to publish in just 10 minutes ! Powerful tagging and segmentation.

Budget Programs 90

Budget Programs Marketing Automation Services Enterprise Management Cost 90

nDash

NOVEMBER 23, 2020

“I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. After 10 years writing in the insurance and healthcare industries, where I collaborated with several global brands, I now freelance with clients who wish to reach their customers on a human level.

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

nDash

NOVEMBER 30, 2020

I am a freelance writer who provides content marketing solutions in a broad range of industries, from health and fitness, green living, sustainability, small business marketing and SEO. Customer experience (CX) and User experience (UX). Startup marketing . Area of expertise: . Inbound, content, and email marketing .

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

PureB2B

JANUARY 15, 2018

Ideally, you should cater your content to publishers’ target audiences. These networks publish your pieces to influential websites with high traffic, which helps establish your brand as an equal authority and drives target prospects to your website. Otherwise, readers won’t find your content relevant. Strategies to Syndicate Content.

Paid Content 62

Paid Content Sales Qualified Leads Enterprise Management High Quality Lead 62

ClearVoice

NOVEMBER 2, 2018

Cost: Prices vary for a range of passes, workshops, and boot camps. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry. Great for: Marketo users, customer engagement representatives, and advertising executives. Date: Jan.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Content Standard

JANUARY 23, 2018

If you’re a marketer in the financial services industry, you likely deal with more speed bumps, red tape, and organizational luddites than, say, the typical tech startup. Unfortunately, the first examples of great content marketing that come to mind are in industries like consumer goods or travel. Actually, yes.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Hubspot

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. And brands from any industry could learn a thing or two from these inspirational feeds. In 2017, the industry's love affair with Instagram isn't showing any signs of slowing down. Source: L2. 15 Fashion Brands to Follow on Instagram.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

Launch Marketing

JUNE 20, 2018

While the concept of search engine optimization (SEO) may seem complex and daunting for many B2B startups and medium-sized organizations, there are several key SEO tactics that organizations can take right now to improve their search rankings. Continue reading to learn some actionable SEO tactics for B2B startups. Business description.

Startups 54

Startups Tactics SEO B2B 54

DAGMAR Marketing

DECEMBER 31, 2019

We always try to be ready for whatever comes next in the online marketing industry. That’s why we analyze the industry landscape and make educated guesses on what trends we (and our clients) need to be prepared for. As there was when we first published this post, there’s a cottage industry of extremely cheap SEO services.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64