New exponential publishing drives business growth and revenues


How can publishers switch from being disrupted to exponential growth that disrupts others? When an exponential competitor succeeds, they rapidly scale their business and transform an industry. As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. Exponential competitors change business models, products, services, and customer connectivity until they find innovations that scale.

Take leadership through exponential growth publishing


How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” The Internet expanded computing to the network and now Microsoft confronts the new giants of Google, Facebook, and Amazon. What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win.


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Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform. If used by one or more publishers, this will drive new exponential growth publishing. If publishing stands still, it will continue to fall behind and recede into the past.

How exponential growth publishers can accelerate digital wealth


There’s a new option with exponential growth publishing. When publishers switch the focus to a people-first digital Earth, interactive two-way publishing will be embedded inside every digital step. New innovations will be spread around the world by networks at the speed of light. Each of the coming transformation processes are expanded immeasurably by exponential growth publishing. Publishers can deliver this widely and scale it worldwide.

Flip yourself into leadership with exponential growth publishing


If you want exponential growth and leadership, here is a huge opportunity from our networked world that rapidly adopts new technology: t oday’s tech-driven world causes widespread declines. Giant digital platforms push entire industries into downhill slides, with Amazon ’s advances triggering new waves of bankruptcies and fears. Lead this with an exponential growth publishing platform that people and companies need if they are going to rise again, to reach the top.

Families of devices multiply publisher’s powers to control the world


Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. But what if they use exponential growth publishing to flip control, put people at the top, and give them the power to run a digital Earth as if it were one device—by using their devices in a new way, as a “family of devices.”. Lesson for leaders.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. It’s all about publishing content on these targeted topics regularly – and that means committing to blogging long-term. Or, perhaps a significant event or change took place in your industry.

Martech 2030 Trend #2: Platforms, Networks & Marketplaces


Markets, competitors, and customer expectations can change swiftly. PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5

Revenue Streams and the Publishers who Love Them


All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So how are publishers trying to win the race to gain subscribers?

10 Must-See Marketing Takeaways From AdExchanger Industry Preview 2014


by Amanda Batista | Tweet this The start of the New Year in the marketing industry is a particularly exciting time. The discussion has come full circle to AdExchanger’s inaugural Industry Preview event, which brought more than 200 marketers together this week at The Times Center in New York. Rebecca Lieb , Industry Analyst, The Altimeter Group. It’s time for marketers to act, not just think, like real publishers. “Be

Choosing the Best Big Social Networks for Publishers


With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. There are a few ways you can narrow your choices down and decide which network (or networks) will work best for you and your business goals, while lining up with your available resources.

Industrial Marketing Company Celebrates 25 Years in Business

Industrial Marketing Today

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. Magazine about a coming revolution called “desktop publishing.” Given my engineering background, I naturally approached manufacturers and industrial companies in Houston, primarily in the Oil & Gas industry. That marked the beginning of Tiecas moving into the world of digital marketing for industrial clients. How could I ignore the “voice of the customer” (VOC)?

Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself


Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel. But according to a Digiday report , Facebook has been sending each publisher the “We need to talk” text, warning them of the most apocalyptic algorithm change yet. ” That implies content from brands and publishers will be deprioritized. Publishers are addicted to Facebook traffic.

Publishers, This Is Your Ticket to Content Diversity


It seems every industry shift this year has been a result of Facebook's friends-and-family. The January update put publishers on a scrambled path to diversify their distribution strategy, and in turn, the entire digital ecosystem changed its course. But publishers are still trying to navigate exactly. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close.

Six roadmaps multiply your exponential growth


They can then turn to your company and sell you access to your own customers and markets! How can media and publishing regain its leadership? Can media add 21st century two-way publishing that produces personal success and prosperity that includes everyone — including the media? Technology is how we operate a business, connect with suppliers and partners, and deliver products and services — along with how your company connects to every customer personally.

In 2018, Publishers Take Back Control with Subscription Success


In 2018, readers got clued into the tug of war between publishers and platforms that had been stewing for years. Release from platform dependency meant content diversification , new monetization strategies, and audience development became a top priority for publishers big and small throughout the year. Just like publishers, the modern content consumer has grown tired of the platforms and, in turn, is willing to find content elsewhere. The Rise of the Mature User.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP).

Capture the future’s biggest competitive advantage for yourself


That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. You will never win by competing with Google , Facebook , and the advertising tech industry. Lead the breakaway to exponential growth publishing.

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5 reasons B2B firms should invest in social media


They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. In most B2B industries today buyers will check providers out on social media as part of their decision-making process.

Top 10 Content Syndication Networks & Platforms


In this guide, we’re looking into the top 10 content syndication networks to make your content reach as far and wide as possible and ultimately grow your business by bringing more leads. What is Content Syndication (and What Are Content Syndication Networks?).

Which Content Syndication Networks Are Right for You?


Ideally, you should cater your content to the target publisher’s audience. Authoritative syndication networks can also up your content syndication game, as they can place your content on influential websites with high traffic. Paid Services – As the name implies, you pay a certain fee to have your content published on various networks. Content Syndication Networks to Check Out. That’s how far your content could go on the Outbrain network.

The future of martech: what does the industry look like post COVID-19?


A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage.

Why Publishers Are a Huge Threat to Ad Agencies


Every brand wants to be a publisher. Meanwhile, legacy publishers have started creating in-house studios, born out of journalistic roots, to meet branded content needs. But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television. A decade later, it bolstered its news verticals with television programs and a full-fledged network.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

No More Website Updates: Publish Like It’s the 2020s


Content creation is still the most powerful engine that propels every publisher forward. Unlike most publishing platforms, RebelMouse was born in the age of social, and our team has had the advantage of approaching publishing solely from a modern lens.

Apple Search Ads: How App Publishers Can Get to the Top of the App Store

Single Grain

Apple Search Ads are sponsored ads that provide app publishers paid access to the top spot in the Apple Store search results for iPhone and iPad. If your business has an iOS app then you need to seriously consider Apple Search Ads to reach potential customers. When people search on the App Store for your brand name, then it is absolutely essential to reach such customers via Search Ads because if you don’t then your competitors will snatch them up.

Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry.

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Successful Industrial Websites Require Part DiY and Part Professional Help by Achinta Mitra on June 15, 2010 in Industrial Websites , Website Design & Development One trend that I have noticed lately with my industrial and engineering clients is that they want to take more of the work in-house. I am referring to updating, maintaining and sometimes marketing their industrial websites.

Intentional inventing: own the intellectual property that leads the future


Here’s an accelerated process to find and list new business, revenue, and IP opportunities: Focus: Choose your industry, the field where you are in business, or what you’re passionate about and want to improve. Resources: Use brainstorming, Google , or another source like an industry association. In contrast, digital computers transform bits and deliver them instantly via networks. Move bits over networks, not products through supply chains. Lesson for leaders.

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B2B Lead Generation: Publisher Programs

Digital B2B Marketing

Between $35 and $65 per registration according to statistics recently published by Madison Logic. ” Do you want a specific industry? Part 1: Lead Generation Alternatives to a Content Syndication Network. Madison Logic promotes content across a broad network of topical sites. Here are three alternative publisher lead generation programs you should consider: 1. Direct Publisher Buys. Need leads? It will cost you.

Should You Be Using a Private Blog Network (PBN) for Link Building ?

Private Blog Networks – Table of Contents. What Is a Private Blog Network (PBN)? + In your years of practicing search engine optimization (SEO), you might have heard about the strategy of using private blog networks (PBNs). What Is a Private Blog Network (PBN)?

7 amazing marketing stacks from Cisco, Infutor, Juniper Networks, Philips, Poly, Sargento, and USPS


Spring is one of my favorite times of year in the martech industry. We already shared with you early entries from Nexthink , who created an interactive “periodic table of martech,” and Red Hat , who mapped out an insightful customer journey stack and the tools they use within it.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? But communities built on social media and communities built on platforms designed for community serve different purposes, behave differently, and provide a different experience to customers, partners, or members. When making the decision between a public social network or private online community, your choice should be based on how they compare.

The Best 2017 Networking Events for Marketers


At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. 15 Networking Events for Marketers in 2017. Are looking to use social media to build customer loyalty and ambassadorship. 3) Digiday Publishing Summit. For its Publishing Summit, Digiday places a large amount of focus on digital distribution -- that is, online publishing in a variety of formats and outlets. Go forth, and network.

[Video] Exclusive Interview With Lauren Newman: Supporting Publishers Through COVID-19


And, in our industry, hit the pockets of publishers — as we’re seeing continued layoffs, furloughs, and bankruptcies given the loss of advertising dollars amid the crisis. which focuses on commerce-driven content creation for publishers. Publishers

6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. For industrial marketers managing e-commerce solutions, it is important to evaluate search engine results for primary and secondary keyword targets, to understand whether product listings ads (PLA’s) appear. Publishing characteristics (date published, author, comments, etc.