Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers. Check it out! Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. He frequently published unique, original content that you won’t find elsewhere. The 3-Step Startup Marketing Framework We Created to Grow KISSmetrics.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

MARCH 12, 2014

The Austin government published a post on their website on Thursday urging SXSW attendees to only use permitted transportation vehicles and services to get around the city to avoid “inadvertently breaking the law” When asked if Uber rides were permitted, @Austin_Police tweeted back ‘No they are not.’

Word of Mouth 28

Word of Mouth Viral Marketing Conference Buzz 28

Single Grain

SEPTEMBER 13, 2019

They discovered the following: 87% use video in their marketing strategy. 83% of marketers claimed to have gotten a good ROI from video. 94% of video marketers say video has helped increase user understanding of their product or service. 84% of marketers say video has helped them increase traffic to their website.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Optinmonster

JULY 21, 2023

Email Marketing Statistics Social Selling Statistics eCommerce Statistics Mobile Commerce Statistics SEO Statistics Content Marketing Statistics Social Proof Statistics Conversion Rate Optimization Statistics Email Marketing Statistics 61% of consumers prefer to be contacted by brands through email. billion by 2025.

Statistics 58

Statistics Marketing Automation Services eCommerce Stats 58

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Metadata

FEBRUARY 22, 2021

B2B Category Creators Episode 6 Complete Transcript Gil Allouche: Welcome everyone to the Category Creator podcast. We’ve helped create a new category called journey orchestration, which is really about modern customer engagement across the full lifecycle. Very, very excited to have you on the podcast. Hey, everyone.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

MAY 9, 2019

Blog posts and podcasts are great starting points for exploring a particular topic. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. How Websites Work by Google Garage.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Outgrow

AUGUST 3, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Corey Haines for our monthly podcast – ‘ Marketer of the Month ’! About our guest: Swipe Files – founded by Corey Haines – is a membership website that offers courses, a community, and content to help you become an expert marketer.

Tactics 52

Tactics Paid Search Agency Planning Advertising Agencies 52

nDash

AUGUST 20, 2020

As part of a content marketing strategy, blog posts are used to improve a website’s SEO ranking , drive traffic to a website, build trust with an audience, and address questions or concerns that arise at various stages of the customer lifecycle. Are you publishing to your own website? B2B Article Example: Single Grain.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Optinmonster

APRIL 30, 2020

This allows you to: Reach more potential customers with your content marketing. Publish spin-offs of your original content. If we asked marketers why they repurpose content, we’d get the same response 9 out of 10 times: To drive more organic traffic to our site. . Get more organic search engine traffic.

Traffic 145

Traffic Top of Funnel Content Work Management 145

DivvyHQ

SEPTEMBER 27, 2018

Because inbound’s never-ending list of options is what got many content marketers into this mess (plus the ensuing strategies represent ways to tame your inbound monster). As you read this, hordes of inbound marketers are shifting their gaze to outbound because they don’t have a choice. Sales need to be made.

Marketing Strategy 45

Marketing Strategy Marketing & Strategy Webinar Metrics Paid Search Agency 45

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising. Beth Comstock. bethcomstock. Lisa Cramer. LisaJCramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

JANUARY 5, 2016

8 Types of Content Every Business Should Consider Publishing by jeffbullas.com. Here are eight types of content Celina Jones advises you should consider publishing to engage your prospects and customers. 4 Steps to Get Business Results from Your Content Marketing Strategy by Content Marketing Institute.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. If you don’t have an SEO strategy in place, your competitors will snag most of those potential customers.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

Hubspot

FEBRUARY 26, 2015

Tomasz Tunguz is a partner at Redpoint Ventures and former Product Manager at Google, best known for his data-driven blog posts on the key questions facing startups, including fundraising tips, startup benchmarks, management best practices, and team building insights. Q: You’ve written about the key benefits of content marketing.

Thought Leadership 28

Thought Leadership Startups Content Analysis 28

Hubspot

MARCH 11, 2019

That's when we scramble, and our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup.

Template 78

Template Examples Best Practices Ideal Customer Profiles 78

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. 5 Lessons From Our Inbound Marketing Journey.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Single Grain

AUGUST 6, 2019

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. Marketing Funnel Metrics. What Is a Marketing Funnel? Example 1: A Not-so-Effective Marketing Funnel.

Top of Funnel 112

Top of Funnel Marketing Funnels Marketing Qualified Leads Paid Content 112

Heinz Marketing

FEBRUARY 5, 2018

We’ll publish similar highlights here for upcoming episodes. Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. ? Our guest this time was Ryan Bonnici , CMO at G2 Crowd.

Sales Management 46

Sales Management Top of Funnel Enterprise Management Work Management 46

Heinz Marketing

FEBRUARY 11, 2019

For those of you who listen to the podcast, hope you had a great January and excited to have you join us. We sold that portion of the business to a company who wanted to continue to grow and expand in that area, and that was ultimately best for our customers best for our team members on that side. And so eventually we divested it.

Sales Management 56

Sales Management Top of Funnel Lead Ranking Small Business Marketing 56

Single Grain

OCTOBER 18, 2019

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. By getting published on major authority websites in your niche, you'll quickly create an aura around your name and brand, earning the respect of more people in your audience.

Paid Content 93

Paid Content Sales Management Blogger Lead Scoring 93

Hubspot

SEPTEMBER 13, 2012

We've published a brand new Internet Marketing Written Style Guide , meant for helping the modern-day marketer and online content creator figure out just how to write for the web. inbound marketing: Lowercase. internet marketing: Lowercase. podcast: One word. startup (n., Note that “i.e.”

RSS 28

RSS Wiki Opt-out Social Networks 28

Full Circle Insights

NOVEMBER 25, 2020

Originally Published on Thrive Global. I’ve worked for many software companies where calculating ROI is rather difficult, but when we started Full Circle Insights, I knew that having a good tool to measure marketing could make all the difference for a CMO or VP Marketing. B2B Marketing in 2020: 4 Trends to Try.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

accelerate agency

APRIL 26, 2021

Digital marketing gives you access to a huge audience, so you get far more exposure than with traditional marketing methods. Digital marketing is also more cost-effective, as technology helps you reach more customers for less money. What are digital marketing tools? Image Source. Cost: Free. Google Ads.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Outbrain

JULY 10, 2018

Launching a startup is no simple endeavor, and growing a business is oodles more challenging. That hasn’t stopped millions of entrepreneurs from pursuing their dreams and succeeding with the most popular industries for startups in 2018 focused on cryptocurrencies, cannabis, alternative travel, and virtual reality. Currencycloud.

Startups 44

Startups Enterprise Management Work Management Marketing Management 44

Single Grain

SEPTEMBER 20, 2022

Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. 55% of marketers say blog content creation is their top inbound marketing priority. What Is a Content Marketing Agency? Initial consultation and meetings with the content marketing agency are crucial.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Duct Tape Marketing. Shameless self plug!

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

NOVEMBER 8, 2019

In fact, it’s probably more difficult today as a result of the average customer’s access to information and competitor deals. Today: The average customer engages with 3-5 pieces of content before talking to a sales rep. So hard that most brands and marketers are lost when it comes to choosing the right kind of content.

Top of Funnel 112

Top of Funnel Sales Management Marketing Funnels Paid Content 112

Webbiquity

JUNE 6, 2011

Consults major corporations on social media strategies, reputation management strategies, risk management strategies, and social media growth and scalability in manufacturing, healthcare, IT service, technology, publishing, and CPG industry segments. His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).

Twitter 100

Twitter Enterprise Management Work Management Paid Search Agency 100

Single Grain

FEBRUARY 10, 2020

Because many content marketing terms overlap with general marketing, we're going to keep this list to the fifty most commonly used content marketing terms that you should be aware of. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation.

Top of Funnel 130

Top of Funnel Paid Content Lead Ranking Content Marketing 130

Hubspot

NOVEMBER 2, 2016

billion people having access to the internet , the potential customer base for SaaS companies is vast. This perfect storm of rapidly lowering barriers to entry, plus access to more customers, has seen software take precedence over hardware. 6) Co-marketing. Moz has developed a reputation for its thought leadership content.

Marketing Budget 28

Marketing Budget Paid Content Webinar Metrics Budget Programs 28

Golden Spiral

NOVEMBER 20, 2020

.” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. and build better customer communities. And we're also the host of studio CMO, which you can find on any podcast platform you want. Or I'm looking asks our podcast guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62