Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Image credit: HubSpot No one likes to be pressured. Address their last-minute concerns.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 51% of companies that have invested in content marketing publish content daily ( The Manifest ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Hubspot

DECEMBER 6, 2019

Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources. Because it taps into word-of-mouth marketing and social proof, two of the strongest influencers (literally) of shopping behavior and brand trust.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

Marketing Insider Group

MAY 27, 2023

Penn , who record the show in a local coffee shop every week and then publish the show on Thursday mornings. Mike Volpe Image Source: SmallBizTrends According to John, Mike Volpe, CMO of Hubspot joined to talk about their successful IPO, and has been a friend of the show from the very beginning. Wall and Christopher S.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. CMS stands for content management system, a software application used for creating, managing, and publishing content on websites. The CMS platform allows businesses to create, publish, and manage content on their websites quickly and easily.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. What is social media monitoring (and why does it matter so much)?

Social Media 123

Social Media Tools Campaigns Media 123

Only B2B

MARCH 13, 2024

By partnering with relevant industry publications and social media groups, you expose your content to a much larger audience actively searching for solutions in your area. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. These videos aren’t difficult to produce.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

Analyzing customer purchase history. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Customers care about the causes they support more than ever—so much so that it affects their purchase decisions. Social media marketing trends. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. With millions of company pages and individual members, there's a discussion, post, or professional network for almost anyone on this channel. Social Media Examiner ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Content Management Systems (CMS) Your content management system is the foundation of your content ops because it gives you a central platform for developing, managing, and publishing your content. Benefits: Suitable for e-commerce, social networking, and publishing sites.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Televerde

JUNE 22, 2021

Having an engaging social media presence is one of the most important aspects of a successful marketing strategy. Success on social media can generate new leads and give your business a boost. One way to boost your social media presence and still show off your brand personality is with social media automation.

Social Media 64

Social Media Automation Tools Personalization 64

Sprout Social

NOVEMBER 11, 2021

This situation, unfortunately, is common—one that results in lost customers and lost revenue. A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. Q: How do you currently manage incoming leads from social media?

Digital Asset Management 119

Digital Asset Management Social Media Work Management Marketing Management 119

Martech

JUNE 3, 2022

Students learn everything they need to know about the different aspects of digital marketing, including SEO, SEM, social media and content marketing, web analytics and more, through a mix of live-instructor-led classes, online self-learning and real-world projects. Alumni Status: Access to a network of alumni clubs. Course highlights.

Course 109

Course Paid Content Marketing Analytics Tools Work Management 109

SmartBug Media

MARCH 8, 2022

Cited in Forbes as the most influential women in Social Media. Co-founder of a social media agency. I found Michaela years ago after she published a viral blog on LinkedIn about her experience of being fired and what she was determined to do to not slow down her career aspirations. World's first Chief Content Officer.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Only B2B

DECEMBER 29, 2022

DemandGen claims that before ever connecting with a business, 44% of potential customers watch three to five pieces of information. Establishing your content machine and strategy should be a top goal for 2023 if you haven’t yet done so, merely publish corporate news, or write content without a purpose or a plan. Social Selling.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Marketing budgets are shifting more toward social media and other digital channels. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. With social media analytics tools. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? Does one network produce better results than the others? Top Five Social Media Analytics Tools.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? Marketers should examine every article, email, ad, and social media post scheduled to be published to ensure that the tone of each asset is empathetic and respectful.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Anyword

AUGUST 25, 2022

The reason for this being that a site penalized for publishing “unhelpful” content would need to prove itself to Google, showing that it no longer creates that type of content. Per a HubSpot study, 86% of consumers prefer honest and authentic brand/business personalities on social networks. So — who is your customer?

Planning 98

Planning Classified Ads Marketing Analytics Tools Content 98

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. Even HubSpot recently created its own private group, Marketer to Marketer. As Gary Vaynerchuk told HubSpot's CEO Brian Halligan , ". Considering 1.56 And that's it!

Facebook 101

Facebook Business Hubspot Privacy 101

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. I use it to create first drafts of social media posts, blogs, emails, etc.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

SEPTEMBER 4, 2019

At INBOUND this week, over 24,000 people have come together to learn how to deliver remarkable customer experiences in today’s digital environment. How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers?

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Vidyard

MARCH 5, 2021

Are you searching for a platform that allows your sales team to create personalized videos or network at virtual events ? Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. P is for Publish. Social channel integration. XML sitemaps.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

JANUARY 30, 2019

As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. Before you focus on building your network and increasing your influence, the most important place to start is your own profile.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. Sharing videos of customer testimonials.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

MARCH 30, 2021

You can make several pages for your business without the social network even noticing. JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. What if customers complain? But should you? Image Source.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Hubspot

JUNE 8, 2021

It's one of the fastest-growing and most popular social networks today. 30% of respondents said they most commonly subscribe to YouTube channels because the channel publishes how-tos or educational content about their career or industry. Publish educational content about your audience's hobbies. What do you post then?

Youtube 99

Youtube Advertising Channels Keywords Education 99

Hubspot

OCTOBER 28, 2020

When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. For example, you might have analytics for your email marketing over here, social media marketing analytics over there, there. It highlights important questions you should ask potential analytics providers ( including HubSpot!

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100