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Products in the “long tail” of martech have a wide range of different strategies and aspirations

chiefmartech

If we draw a graph of martech companies by their scale — measured by revenue and/or install base — it would be a quintessential “long tail” distribution, like the illustration above. And then there’s the long tail. So why do people launch long tail martech ventures?

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Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

chiefmartech

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. Which is my — ha — awkward segue to announce that Frans Riemersma and I have just published Martech for 2024 , an 89-page report on the state of marketing technology as we head into 2024.

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The 2022 martech landscape shows the space growing towards 10,000 solutions

Martech

“The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write. But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies.

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Struggling with B2B Industrial Marketing? Your Essential Guide to Proven Strategies & Tactics

Tiecas

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. By the way, I published that post in 2013, and it is still pulling in traffic.

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2021: The Year Martech Shrank — Just Kidding (A Year in Review)

chiefmartech

It’s been a long year for everyone as we navigated the ongoing pandemic saga. I know, I didn’t publish a 2021 version of the marketing technology landscape. It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail.

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B2B Lead Generation Strategies: Ways To Drive Leads And Grow Your Business

Only B2B

These stages are as follows: Customer awareness and research: The customer is aware of a solution they require or an issue they are experiencing, and they are beginning to learn more about it. For on-boarding, they’ll be transferred to customer success. HubSpot provides a CRM for free. Notice a trend here?

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A snapshot of the email service provider landscape

Litmus

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. HubSpot : 5%. The ESP industry’s long tail. SparkPost (includes SAS Customer Intelligence 360 ). Constant Contact : 3%. Learn more ?.