Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? There are more than 84 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. Videos with the hashtag #YasClean have garnered over 6.5

Trends 144

Trends Effectiveness Marketing & Strategy Viral Marketing 144

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States.

Examples 125

Examples Campaigns Advertising Agencies Burn Rate 125

Sprout Social

DECEMBER 15, 2021

And we’ll outline how to best promote your products, connect with customers and grow your business on TikTok. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Simply look up trending hashtags , music and videos, and join in. Let’s get started.

Effectiveness 130

Effectiveness Business Advertising Agencies Viral Marketing 130

Sprout Social

DECEMBER 2, 2020

However, growing an audience is also one of the most difficult tasks for brands: you’re competing against everything from the other brands your potential customers and fans follow to posts from family and friends in their feeds. Otherwise, you’ll fall into the trap of aimlessly publishing content. Master the art of hashtags.

Social Media 123

Social Media Media Viral Marketing Demographics 123

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Choose your core content format: The typical anatomy of viral content often features a common trait, a content framework that 80% of the target audience love. Engage with prospective customers on social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 106

Viral Marketing Work Management Planning Paid Search Agency 106

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Hashtags are an accessible example. Hashtags are an accessible example.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Marketing Insider Group

AUGUST 7, 2020

In the last four hours alone, the hashtag #infographic has been used 3,300 times, with monthly totals bouncing up to 342,000. This one might be the most viral infographic of 2015. Maybe it’s not a surprise that NASA consistently publishes some of the best educational infographics out there. Kind of like domes.

Content Marketing 344

Content Marketing Work Management Content Marketing Management 344

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities.

Tools 110

Tools Brand Identity Branding Enterprise Management 110

Atomic Reach

JUNE 27, 2023

TikTok viral moments indirectly showcase what your customers resonate with the most and why. The right meme at the right time can catapult your brand to viral fame. High engaging TikTok moments don’t directly teach you the art of virality. But how can you track content patterns with viral potential?

Viral Marketing 64

Viral Marketing Marketing AI Work Management API 64

Sprout Social

SEPTEMBER 14, 2023

But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.

Marketing & Strategy 122

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 122

Buffer

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. People trust people.”

User-Generated Content 77

User-Generated Content Paid Content Generation Viral Marketing 77

Content Standard

SEPTEMBER 5, 2019

.” These LinkedIn algorithm updates are mainly in response to the platform’s 2018 research findings , which showed that its “power users”—those with massive followings, connections, and engagement—accrued the most gains from viral actions, such as likes, comments, and shares. Recommended for you.

Linkedin 95

Linkedin Viral Marketing Work Management Custom Publishing 95

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

Sprout Social

JUNE 2, 2022

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Published on Categories. Published on. Once you’ve filmed your video in clips, you can then adjust them before publishing.

Video Marketing 130

Video Marketing Tips Viral Marketing Custom Publishing 130

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

Word of Mouth 136

Word of Mouth Paid Content Conversion Work Management 136

Webbiquity

MARCH 7, 2019

Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons! The statistics are disheartening.

Social Media 200

Social Media Promotion Creativity Media 200

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. Voila—your account is created, and secure!

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Adobe Experience Cloud Blog

OCTOBER 30, 2018

The purpose of organic social media is to build a community of loyal followers and customers by posting relevant content and interacting with those who communicate with your brand. Organic social media marketing is the best way to show customers your true values and culture, while also learning about the values of your customers.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Sprout Social

FEBRUARY 22, 2022

YouTube Shorts can be a great way for brands to further engage and increase brand awareness with their customers. Plus, if a new potential customer finds your brand via Shorts and subscribes, they’re automatically subscribed to your long-form content as well. Use trending songs, hashtags and events.

Youtube 133

Youtube Verticals Mobile Marketing Video Marketing 133

Optinmonster

NOVEMBER 3, 2021

Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. Go viral with the refer-a-friend social sharing giveaway action.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Hubspot

APRIL 6, 2021

Here are two tools to streamline your publishing process: A content calendar – This is used to plan out what content you will post to your social media platforms and when they will be published. A social media publishing tool – Manually publishing to your Facebook Page can be time-consuming and take you away from more important tasks.

Facebook 91

Facebook Social Media Viral Marketing Custom Publishing 91

QuanticMind

JUNE 21, 2023

On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. Granted, goofiness and viral challenges might not be your brand’s bag, and that’s OK! Across platforms, consumers want to buy from brands whose internal actions align with their external messaging.

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Published on Categories. Published on. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business. Each month, 80 million people spend an average of 24 hours on TikTok.

B2B Marketing 135

B2B Marketing Brand Identity Branding B2B 135

Martech Advisor

MARCH 22, 2020

Any channel that ‘attracts’ unknown customers such that they enquire about your products and services, rather than you going after them individually (which can only happen if you have prior information on the prospect), is an inbound marketing method. Web content with virality factor. What is Outbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Oktopost

JUNE 6, 2020

The initiative quickly went viral and social media users filled their accounts with black squares. Within seconds, all social media activity across corporate publishing and employee advocacy came to an immediate halt. Inside of the feature, I was able to customize the amount of time the account would be in crisis mode.

Activities 98

Activities Thought Leadership Work Management Marketing Management 98

Sprout Social

AUGUST 3, 2023

In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. Today, every post is influenced by factors like format, creativity, hashtags, how people engage with it and the ever-changing algorithm. Fenty Beauty, with over 2.4M

Social Media 90

Social Media Media Content Storytelling 90

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Brands use the #MondayMotivation or #ThrowbackThursday hashtags to appear among trending content and to bring consistency in their posting schedule. Over 10 million posts have been shared under the hashtag so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Sprout Social

JANUARY 26, 2021

With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. Publishing at a high frequency can be harmful in more ways than one. Don’t forget to prioritize social customer service. It feels like everyone was on TikTok in 2020.

Social Media 143

Social Media Media Burn Rate Tagging 143

Sprout Social

APRIL 4, 2023

Stories can be a great way to drive leads and customers. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user. You can add links, hashtags, tag other accounts and add location tags. It comes with many interactive elements like polls, question boxes, stickers and links.

Marketing Strategy 115

Marketing Strategy Marketing & Strategy Planning Work Management 115

Marketing Insider Group

JUNE 18, 2015

Are your customers sampling your small business from the comfort of their smartphone? Much of this content is published by patrons! Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. Picture this. What a yummy idea!

Content 100

Content Small Business Marketing Social Media Opt-out 100

Scoop.it

AUGUST 3, 2021

In effect, curation is all about discovering content that’s relevant and suitable for your target customer profiles before arranging it in a way that is easy for your followers to interact and share it further. The best way of building your brand is to get ahead of the curve and gain an eye for content that has the potential to go viral.

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. Although every social media campaign can't reach the same viral attention as the ALS Ice Bucket Challenge, there are several things you can try to improve the results of your social media efforts. Showcase happy customers.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Sprout Social

JANUARY 9, 2017

Managing multiple accounts makes it hard to know the best times to publish on social media. But knowing all the possible times in the day can make publishing simpler. Twitter is still one of the fastest ways businesses communicate with customers via social media. Use Hashtags and Emojis. Jump to Twitter. Jump to Google+.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Sprout Social

NOVEMBER 16, 2016

It’s the perfect network for connecting to customers in real time and building connections. Twitter found that Tweets without a hashtag or mention generate 23% more clicks. The educated theory behind this case study is that both hashtags and mentions are clickable, so they may steal some clicks that could go to your link.

Twitter 101

Twitter Traffic Ad Building Tips 101