Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. While their audience may be small, their influence is still significant – think customer reviews on Amazon. Brand Advocates – 1 to ∞ followers.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

B2B Marketing Directions

JANUARY 14, 2023

For example, should business leaders try to develop game-changing business strategies, or should they strive for operational excellence? On both customer retention and new customer acquisition. Should they focus on maximizing short-term profits, or invest in capabilities that promise to create long-term value?

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. However, those who manufacture custom-engineered systems sometimes struggle to see the same effectiveness from PPC. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Bannerflow

FEBRUARY 3, 2023

But SVOD isn’t just reserved for the kings of video streaming; it can be leveraged successfully by smaller businesses thanks to a theory known as the membership economy. For providers, the SVOD model means they can enjoy the continued custom of their members. That’s not to say SVOD is the only method of monetisation. billion by 2025.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

chiefmartech

DECEMBER 27, 2021

I know, I didn’t publish a 2021 version of the marketing technology landscape. A study from my friends at MarTech Alliance earlier this year revealed that the majority of marketing data platforms at companies have some custom-built elements of their stack, with hybrid combinations of in-house and vendor solutions now the most common.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Animalz blog

MAY 15, 2023

Low barrier to entry with many customization options. Flexibility is the name of the game as you get started with generative AI. Our theory: SERPs will become saturated with AI copycat content. Midjourney Generating creative, polished images for blog posts and social media. While penalties are unlikely, they aren’t impossible.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. The US Congress has a bill called the Honest Ads Act that has similar protections to GDPR for US customers. Risks of personalization. And it’s not just the data.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Ontraport

APRIL 27, 2021

My wish for you is that, once and for all, you clarify your customer lifecycle. Then you set yourself up to track and measure the progress of your prospects and customers through that lifecycle. What’s my “customer lifecycle”? Why is having a clear customer lifecycle so important?

Conversion Rate 111

Conversion Rate Work Management Funnel Advertising Lead Scoring 111

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. It’s possible.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

ClearVoice

APRIL 30, 2020

They aren’t just extremely well designed, they also have pockets for filters and custom copper nosebands for a snug, custom fit. Sure, it’s fun to sell products in theory, but what happens if the items overshadow the rest of your brand and messaging? Earlier in March 2020, Rendall Co. Are you diluting your brand?

Paid Search Agency 77

Paid Search Agency Ads Media Work Management 77

Sprout Social

APRIL 4, 2017

Social media algorithms are a way of sorting posts in a users’ feed based on relevancy instead of publish time. The theory is if brands can’t reach their audience organically, they’ll turn to ads instead, which earns money for the social networks. The name of the game here is engagement. Share Targeted Content.

Social Media 110

Social Media Media Social Networks Tagging 110

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you do research well, you can say something new and meaningful and start a conversation with an audience and customers.

Relevance 62

Relevance Research Content Opinions 62

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. Don’t simply publish your content and then wait with bated breath for it to be picked up. Let’s dive in. Promote your video.

Viral Marketing 126

Viral Marketing Social Media Video Marketing Media 126

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Understanding the psychology of your buyers allows you to customize your strategy, hitting the points that are important to each decision maker, avoiding turn offs, and closing the sales cycle efficiently. It’s possible.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Ontraport

APRIL 27, 2021

If any entrepreneurs asked me what the most important thing they should do to grow their business, I’d say it is to nail down your customer lifecycle. If you’re not tracking and measuring the progress of your prospects and customers, you are doing it wrong. What’s my “customer lifecycle”?

Conversion Rate 72

Conversion Rate Work Management Funnel Advertising Click Rate 72

Marketing Interactions

MAY 21, 2018

Consistency in tone, voice, and style is critical for meeting your customers’ expectations. You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. To transform, we need to up our game. Originally published on Marketeer by Kapost. It is possible.

Cost 69

Cost Content Marketing Automation Services Work Management 69

Unbounce

MARCH 30, 2023

Game changer. Some marketers are already using AI to create more customized campaigns. Marketers in this day and age are using the power of AI to speed up (or even automate) content creation, analyze customer data for insights, respond to support requests—all sorts of things that would normally take time and expertise.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Hubspot

MAY 13, 2019

"Do what you love, and the rest will follow" always sounds good in theory, doesn't it? My company was designing amazing digital experiences for brands and their customers worldwide, which was all I'd ever dreamt of doing. Change Your Frame and Watch Your Game Change. Not too long ago, that was me. The Ikigai F ramework.

Design 76

Design Business Work Management Ideal Customer Profiles 76

PureB2B

SEPTEMBER 5, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. If you do research well, you can say something new and meaningful and start a conversation with an audience and customers.

Relevance 48

Relevance Research Opinions Content 48

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. So your editorial calendar should help you publish awesome content and get the traffic your content deserves.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. Is it brand awareness?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. Traffic helps you get your product or service in front of more eyeballs, which, if you do it well, gives you the opportunity to convert those folks into subscribers and future potential customers. Showcase Your Best Content.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Webbiquity

MAY 17, 2010

Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Television marketing Work Management 100

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year.

Enterprise Management 64

Enterprise Management Banner Ads Television marketing Banners 64

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. Using a traditional publisher versus self-publishing. Jim, what is your case for the self publishing model? This episode features Scott Stratten of UnMarketing.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

QuanticMind

JANUARY 9, 2019

Specifically, machine learning, a term first coined in 1959 by American pioneer of computer gaming Arthur Samuel, involves processing large amounts of data related to a task, analyzing it, and using it to inform the computer’s performance at that task. Both have been around — at least in theory — for decades.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40

Content Standard

MAY 22, 2016

In January 2013, Morgan Stanley analyst Benjamin Swinburne and team published a report that showed broadcast TV’s audience had collapsed by 50 percent since 2002. They also increased subscription costs for their customers. This new trend of hiding sponsored pop-ups cost publishers nearly $22 billion last year.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

SnapApp

JULY 21, 2015

Heck, 78% of Americans look forward to Super Bowl commercials more than the game. Interviews (customers, employees, industry thought-leaders). When will you film, produce, edit, and publish your video? And this isn’t theory, either. Most of them annoy us, but we all have our favorite few that really resonated.

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

Onalytica B2B

SEPTEMBER 16, 2015

During its popularity peak MySpace prided itself on being particularly music orientated, specifically allowing bands and artists to create accounts to publish and share their work. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

JUNE 12, 2013

This is my own personal theory, and I''m no expert, but I think it holds water. A regular article is like a baseball game -- in theory, it could go on forever. If you’re an inbound marketer and you’re trying to create content that draws customers toward your brand, think about putting things in list form whenever possible.

Viral Marketing 28

Viral Marketing Curation Trigger Marketing Class 28

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials. What Is Social Proof?

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

JUNE 1, 2015

Most of us publish blog posts the same way. We then hit publish. In this post, we’re going to look at 10 essential techniques for making your content thrive beyond the initial publish-date promotion. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic.

Traffic 28

Traffic Outreach Content Tips 28

Martech

AUGUST 19, 2021

Salesforce, itself planning to get into the streaming game soon, has a Trailblazer community numbering in millions around the world. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers can take the direct route straight to publishers. Read more here.

DemandBase 115

DemandBase B2B Banner Ads Account Based Marketing 115

Hubspot

DECEMBER 9, 2014

In theory, it seemed like it could help me. And maybe they''d click on a post I had published that included a link back to my website. Full disclosure: At publish time, I only had access to post-level Graph Search on my phone. More and more, it seems like engagement (Likes and comments) is the name of the game on Facebook.

Facebook 28

Facebook Social Media Keywords Display 28

Convince & Convert

MARCH 29, 2012

Eric, I’m sure being in this game, this is something that you struggle with all the time. We see the same thing with our customers. Jay: It’s more like customer service. I think one of the ways that social media gets elevated in the C-suite is its customer service and customer satisfaction role.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120