Remove frequency publisher recency
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With the identity crisis looming, do publishers and marketers have their head in the sand?

Liveintent

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Subscriber RFM (recency, frequency, monetary). Customer lifetime value of subscribers vs. non-subscribers. Customer RFM (recency, frequency, monetary) of subscribers vs. non-subscribers. Originally published on July 6, 2018, by Chad. Here are more examples: Email program revenue & profit.

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Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Compliment a piece of content published by the prospect. Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Harry’s customer-centric copy focuses on what the reader stands to gain from taking action. First, step into your customer’s shoes.

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How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

The Audience Insight Report provides user data, including demographic overview, education and vocation, interest, geographic, device usage, new and returning visitors, and loyalty (as determined by visit frequency, recency, and engagement). It puts your site in a broader context and it’s something that Google Analytics doesn’t offer.

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7 Benefits of Incorporating CTV in Your Omnichannel Marketing Plan

Digilant

A private marketplace buy is through a curated marketplace giving advertisers privileged access to premium publishers that are: . Audience overlap and deduplicated reach by publisher. Key metrics such as frequency, conversion rates, and cost per visit. Negotiated. High-quality. Human-curated. Marketing objective-optimized .

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How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer

There are also three other factors that contribute to the ranking of Instagram posts, but to a smaller extent: Frequency: Instagram aims to show her the best posts since her last visit. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip.

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This Is Exactly How Social Media Algorithms Work Today

Content Standard

Although Facebook explicitly states that they will “show less public content, including videos and other posts from publishers or businesses,” all hope is not lost for appearing in the Facebook News Feed. Recency Algorithm : Launched in March 2018, it places content in feeds based on each post’s timeliness.