Sprout Social

APRIL 26, 2023

What used to be a place to post job openings has become a go-to hub of thought leadership and engaging content for job-seekers, employees, investors and customers alike. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 91

B2B Marketing Linkedin B2B Social Marketing 91

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Even if you’re a solo content-generating machine, having a plan in place will save you on those days when you have no idea what to write about.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Sprout Social

APRIL 6, 2023

You can use it to plan every stage of the content production and distribution process. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Let’s say you run a podcast and want to publish two episodes in the coming month.

Content 81

Content Work Management Ad Frequency Marketing Management 81

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Once you have the ideal customer persona, it’s time to actually find those people. Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Liveintent

DECEMBER 1, 2020

This September, LiveIntent commissioned a study that examined how marketers and publishers are preparing for the third-party cookie’s end. We polled more than 200 senior marketers and publishers from mid-to-small sized firms.

Urgency Marketing 116

Urgency Marketing Planning Ad Frequency Ad Exchange 116

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. What content will you publish, and when?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. What is a retail media network? Was it the creative? Where it ran? Where it ran?

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

SendX

MARCH 30, 2020

All plans allow you to send unlimited emails to your list. Of emails sent Example: SendinBlue SendinBlue Pricing If you’re not planning to send emails regularly with a cadence, or your email sending volumes change from month to month, then you can go for such a service, usually called ‘pay as you go'. This is a big cost.

Pricing 196

Pricing Price Email Marketing Planning 196

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

APRIL 13, 2017

As agency and brand marketers continue to develop video content, research suggests that they are still struggling to provide a better customer experience. Nearly 61 percent stated that it should be the media department’s responsibility, while 59 percent claimed that marketers should take on the role. “It

Paid Search Agency 136

Paid Search Agency Advertising Agencies Video Marketing Ad Frequency 136

Sprout Social

JANUARY 26, 2021

Because if 2020 taught us anything, it’s that nothing is for certain and plans can change on a whim. So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021.

Social Media 143

Social Media Media Burn Rate Tagging 143

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. The social listening tools are part of a custom-built plan for enterprise users.

Tools 111

Tools Brand Identity Branding Enterprise Management 111

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. She has practical advice on how to move beyond profiles to personas and solid go-to-market planning. Download the SEO initiatives playbook.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Valasys

JULY 15, 2020

It involves researching, publishing, and producing valuable pieces of content to meet the bottom-line goals associated with your content strategy, and is a crucial aspect of every company’s online marketing game. Know Your Customers. Customer-centricity lies at the core of every marketing endeavor.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

Martech Advisor

SEPTEMBER 4, 2019

It also helps publishers optimally leverage their ad inventory. Programmatic advertising enables advertisers to place their ads on publishers’ websites with little to zero human participation, thanks to AI-powered algorithms and an elaborate programmatic ecosystem. The programmatic display ad spend in the U.S.

Advertising Agencies 85

Advertising Agencies Advertisements Advertising Paid Search Agency 85

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. However, for the sake of your organization’s reputation and social media success, it’s important to avoid those blunders and missteps as much as possible. This is increasingly true on social media.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. To unleash the value of your content, it has to be integrated into any/all outbound channels you’ve got, such as your website, social media posts, email campaigns, and more!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Pam Didner

NOVEMBER 5, 2022

Hiring is very similar to looking for clues to discover your customers’ buyer intent. Content planning and writing are essential skills for content marketers and social media managers. In your previous or current roles, did you participate in activity planning? One for ideas, and another to execute ideas flawlessly.

Social Media 108

Social Media Work Management Social Marketing Planning 108

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Marketing Insider Group

FEBRUARY 25, 2015

How Marketing Can Drive More Customers, Better Experiences and Great Products. Reach and frequency. Did you maximize the budget for reach and frequency? Social media came along around 12 years ago to allow us to connect with people who had similar interests. We are all publishers. The battle for customer attention.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning Ad Frequency 100

Optinmonster

FEBRUARY 21, 2024

Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. People start to share the post on social media, which helps Google to see that your new post is important. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Hubspot

MARCH 30, 2021

JetBlue's manager of customer commitment Laurie Meacham once told me , "We're all about the people, and being on social media is just a natural extension of that. The point of business accounts on Facebook is to interact with your customers and prospects who are already engaging there. What if customers complain?

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

DivvyHQ

AUGUST 7, 2019

Content marketing is vital to your marketing strategy and your brand’s ability to attract and convert your target customers. It has many facets, central to which is planning, developing, and publishing your content through a variety of channels. It transforms strategic tenets into actionable plans. Content frequency.

Content 67

Content Planning Eye-Tracking Custom Publishing 67

Webbiquity

OCTOBER 1, 2019

How to generate more leads for your email marketing plan. For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. Share your posting schedule with the timing and frequency of your emails. Share and comment on social media.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

BenchmarkONE

APRIL 16, 2020

Once you change your perception of inbound marketing and how you plan to identify results, you’re ready to start implementing an inbound marketing strategy for your business. Every marketing campaign begins with establishing your ideal customer. Inbound marketing campaigns rely on more detailed customer views known as buyer personas.

Inbound Marketing 99

Inbound Marketing Top of Funnel Planning Buyer Personas 99

Inbox Insight

APRIL 11, 2022

It also involves close monitoring and flexibility to readily adapt when things aren’t quite going to plan. Multi-channel marketing sparked the beginning of a customer oriented era – it is all about using the right channels to resonate and connect to the ideal customer. Our inhouse specialists are top in their fields.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Only B2B

DECEMBER 27, 2017

Have you yet planned your best 2018 B2B lead generation strategies? After going through almost hundreds of websites and research on how to plan your B2B lead generation strategies we have come up with 19 best 2018 B2B lead generation strategies for marketers to strengthen their B2B lead generation. Focus those social media that work.

Ad Frequency 102

Ad Frequency Lead Generation Lead Scoring Lead Ranking 102

Hubspot

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? When a Crisis Descends, Pause Before Planning. On the contrary.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

nDash

JULY 12, 2022

Fundamental #1: Blogging is a Vital Part of Your Customer Journey. Here’s why: A customer relationship is deeper than sales pitches and solving surface-level problems. But you’ll get a lot more if you cater to all the different touchpoints in the customer journey. Entertainment. Solutions to Common Problems.

Content Marketing 52

Content Marketing Work Management Planning Marketing Management 52

Marketing Insider Group

JULY 13, 2015

A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” The result, only 3% had written their goals and plans, 13% had ideas of goals, but did not have them in writing and 84% had no goals in their heads or on paper. IGNORING YOUR CUSTOMERS’ QUESTIONS.

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Hubspot

APRIL 4, 2018

Setting a goal like “improve upper body strength” and planning to lift weights three times a week wasn’t enough. Every year, I set concrete off-season training goals, and since I had a plan and clear direction, I always achieved them. Relevant: If we generate more content leads, sales can close more customers.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Marketing Insider Group

JUNE 1, 2015

She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” Ignoring Your Customers’ Questions .

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Hubspot

DECEMBER 1, 2020

Whenever brands come to me with this issue, I give them the same answer: Focus on customer-centric content, and you'll achieve outstanding customer-centric growth. Your customer should always be the hero of any story you tell. Let's dive into four methods you should consider implementing for customer-centric growth.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Ranking 98

DivvyHQ

APRIL 30, 2019

Your strategy should dictate your course and ongoing content planning guides you through the often-rough seas. Stay on course by planning and evolving that plan as needed. Industry publishers are competing for your audience’s attention as well. Have we picked a sustainable frequency based on our staff and resources?

Planning 111

Planning Content Marketing Work Management Marketing Management 111