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Elevate B2B Marketing News Weekly Roundup: B2B Priorities Study, Brand Authenticity Data, & GenAI in B2B

Top Rank Marketing

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data. 21% of U.S.

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 28 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 34.81

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

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From Startup to Standout: The Power of Content Marketing in Fintech

ClearVoice

In the competitive world of Fintech, startups need more than innovative ideas to make a lasting impact. With the right approach, content marketing can transform fledgling startups into powerhouses of influence and success. For example, corporations often struggle with financial forecasting and budgeting. You also need a story.

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Top 50 Global Thought Leaders and Influencers on Predictive Analytics 2024

Thinkers360

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 12 Eric Wilson Institute of Business Forecasting and Planning Contact Eric Wilson Score: 31.16

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10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

Companies that aren’t in a creative field or very visually driven likely won’t do well on Instagram and a startup that is looking to attract recent college graduates and millennials may find success with Snapchat. What Should We Be Posting? Can I Repurpose More Content?