Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. Editor’s Note: It was formerly Big Fuel).

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Single Grain

JULY 6, 2021

an intelligent marketer who can position the company's products or services positively in the minds of customers. Customer Champion – who uses data insights to deliver personalized customer experiences throughout the customer journey. Product marketing is the art of selling the product to the customer.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Convert

OCTOBER 27, 2021

Because of the name, it’s easy to think that CRO is just about conversions, but the reality is that conversions are merely a byproduct of scientifically testing and improving all the elements that help the customer want to buy. Ideas and Opinions Beat Data. Just like an opinion, you need to test and see what works. The result?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Have I gone MAD?? Click title to read more.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

ABM uses  Demand Generation  techniques with the objective of adding new accounts or increasing revenue per existing account instead of focusing on individual leads. This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

SEPTEMBER 20, 2010

We are spending countless employee hours tweeting, retweeting, responding to tweets, figuring out whom to follow, secretly following celebs and athletes, and designing custom Twitter backgrounds. Nobody forced companies to get involved with their customers in this way. The actual reach of Twitter is actually double the user base.

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

OCTOBER 18, 2011

Inbound marketing consists of three parts: get found (draw people in), convert (visitors to leads/customers) and analyze (to see what's working and what's not). Because what you had was you had this magical wishing well and you threw coins into the magical wishing well and leads and prospects and customers emerged magically somehow.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28