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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Martech

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

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Unlocking Opportunities: 6 Ways LinkedIn’s Latest Features Help Drive B2B Marketing Excellence

Top Rank Marketing

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine.

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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

To support this, LinkedIn has upgraded several features in Company Pages over the last year – features that make Company Pages more valuable than ever before. But up until now, any time a B2B marketer published a post on LinkedIn, they’d be showing that post to their entire audience. Start publishing live. That’s changed.

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Understanding and exploring core social media features

Sprout Social

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. For example, the link in bio feature can direct your audience to more content on your website.

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Google Removes Key Features From GA4

Parse.ly

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. Recently, customers have come to us sharing that GA4 is taking as long as 48 hours to completely update their data. To counterbalance this, Google is rolling out a new feature called “calculated metrics.”

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The Top 5 SERP Features & How to Rank for Them with SEO

Conductor

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

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4 AI Features Telecoms Can Implement Now to Level Up Customer Service

Salesforce Marketing Cloud

If you asked any communication service provider , they are focused on improving customer service experiences to increase loyalty and decrease churn. But there is so much uncertainty out there around AI for telecom customer service because it exposes those organizations to new risks and uncertain returns.