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12 of the Best Facebook Post Ideas for Facebook Lead Generation

Hubspot

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads. Direct Leads.

9 Lead Generation Mistakes Marketers Need to Stop Making

Hubspot

For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Some marketers have trouble generating enough leads to feed their sales team. Others just have no idea where their leads are coming from.

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Trending Sources

How to Master Local Lead Generation

PureB2B

Local communities are the first customers of almost every business, regardless of what industry they may be in. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away.

20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. So, what is referral traffic and how can you use it to generate more leads ?

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20 Handy B2B Lead Generation Resources

PureB2B

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. They provide quick, concise, and entertaining lead generation presentations that you can’t help but share. Lead Genius.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. running Facebook ads).

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Given this state of affairs, IT and software companies have had to rely more and more on lead generation to be successful in the modern marketplace. Business lead generation directly affects revenue by becoming a constant source of loyal, passionate customers.

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Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

Over 2 million blog posts are published to the web each day. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic. “If you write great content, people will find it.”

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year

Hubspot

But what if I were to tell you that, along with writing a few more blog posts per week, optimizing those blog posts and following promotion best practices could increase your blog traffic by over 2,500% in as little as one year?

17 Silly Missed Lead Generation Opportunities

Hubspot

Offers are the heart and soul of lead generation. After all, you need to put something on the other side of that lead-capture form that will motivate visitors to complete it in the first place, right? Your lead generation goal will thank you for it.

Earned Media: What It Is & Why You Want More of It

Act-On

The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. It generates leads. How to generate earned media.

The Social Media Publishing Schedule Every Marketer Needs [Template]

Hubspot

And then Facebook. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. How to Use Your Social Media Publishing Schedule. Facebook Updates. but for Facebook! We have a 9 a.m.

How To Use Social Media To Convert More B2B Leads With Daniel Kushner

Act-On

On a recent Rethink Podcast, he discusses how to use social media to convert more B2B leads. And when we look at our customers, some of the things they might not be doing as well as they should is the amount of content they push onto social. And the question was: ‘How many leads?’

Six Best Practices for Marketing with White Papers

Webbiquity

In the lead generation process, white papers can be extremely valuable because they identify prospective buyers while requiring a low level of commitment. In the hierarchy of lead generating assets and activities, white papers form the vital base, as illustrated below.

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How Publishers Can Use Digital to Push Print Sales

Hubspot

Publishing revenues may be moving online , but that doesn't mean print is dead. Instead of aiming to reach a mass market audience, however, publishers need to double down on initiatives that introduce new and loved media products to the market.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. It's important to keep this curveball in mind when evaluating organic search as a traffic and lead generation source.

14 Key Takeaways from the B2B Content Marketing Report

Webbiquity

As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. Current customers may be under-valued.

8 Killer Tips for Harnessing the Power of SlideShare

Act-On

Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. But they unknowingly generate assets that miss the mark, as they overlook something very important: a highly strategic topic.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices.

5 Hidden Tricks for Better B2B Lead Generation

Hubspot

Marketers will use these strategies to help generate leads for their sales teams, watching their secret tools or methods mature over time and finding ways to improve them or get a little more out of them. More leads!

Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

Hubspot

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. The way people consume information on Facebook is not controlled by businesses with big advertising budgets. Facebook Understands Its Users.

The Winning Formula for Sustainable Lead Generation

Hubspot

That foreboding presence is their leads goal, and even if you're hitting your target this month, visions of next month's goal mean you have to hit the ground running to keep feeding your sales organization. Converting traffic into leads. lead goals.

The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)

Hubspot

Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. PPC Lead Generation Content Marketing Daily Tactical

The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

You want better copy, and better design, and better promotions, and better CTAs, and better results (usually in the form of leads). Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. Facebook.

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. 9) Thrive Leads. 21) NextGEN Facebook.

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How to Fuel Lead Generation With Facebook Contests

Hubspot

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. With that in mind, it’s not a bad idea to consider running a contest on your Facebook Page.

How to Attract New Customers – i?marketing (Part 2)

Marketing Action

marketing user conference included six rapid-fire sessions on best practices for each stage of the customer lifecycle: Attract, Capture, Nurture, Convert, Report, and Expand. Begin by scripting a thorough outline of your ideal customer. The post How to Attract New Customers – i?marketing

12 Revealing Marketing Stats About Facebook for Business

Hubspot

Were you one of those people back in 2008 who looked at your Facebook profile and thought. "I Is Facebook as a marketing mechanism ridiculous, a no-brainer, or somewhere in between? 12 Revealing Facebook for Business Marketing Stats. 1) Facebook matters for business owners.

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104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

As one would suspect, Facebook is the most popular method for sharing interesting content. 57% of a typical purchase decision is made before a customer even talks to a supplier. Customer testimonials have the highest effectiveness rating for content marketing at 89%.

How To Have A Sexy Campaign In An Unsexy Industry

LEADership

According to Spotlight Communications, B2B companies who utilize social media are aware of this; 85% of leaders rely on social media marketing to create exposure; 69% use it to boost traffic; and 65% swear by social media marketing to provide them with marketplace awareness. Facebook (71%).

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. And social media isn’t just about lead generation of course. Wondering which social network is most effective at generating b2b leads? Facebook.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. B2B Lead Blog ). More content = more leads.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads. How do you drive more traffic?

A solution to the content marketing measurement puzzle

grow - Practical Marketing Solutions

Here is a common question I hear from many of my clients and students: My boss is looking at the leads we generated on advertising versus social media or content marketing and is questioning why he is putting money into content instead of doubling down on ads.

How to Get a Bigger Bang from Your Press Releases

Marketing Action

Google would note that traffic and take it into consideration in SEO rankings. In this example, the CIO Review regularly leads with this phrase: “The CIO Review, a leading technology publication that specializes in enterprise solution assessment…” to position itself.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. Most B2B service marketers know the value of tailored landing pages to drive traffic and capture leads for niche B2B buyer personas.

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Brand awareness, traffic or generating more leads — regardless of your goal, it’s important to define these items first. Maybe your goal is to generate more brand awareness. For example, let’s say you use Facebook or Twitter to promote the content.

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An A to Z of Content Marketing Best Practices

Act-On

Audience is also a factor in persona marketing – the technique of breaking up your customers into different profiles, and then creating content and a sales funnel that’s tailored to each group. Also make sure you’ve got your blog set up for maximum lead generation. Facebook.

How To Make a B2B Company “Sexy” with Social Media [Infographic]

Crimson Marketing

Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. 69% increasing traffic. 71% Facebook. 90% of B2B companies actively use Facebook in their marketing efforts, in comparison to 53% that use Twitter and 47% that use LinkedIn. .