Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 Not sure how to schedule an engaging Facebook post? Worth noting?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

ClearVoice

JUNE 5, 2023

But Facebook still remains the undisputed number one. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. Given its huge reach, no wonder marketers are increasingly using Facebook videos to tell their stories and connect with customers.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Hubspot

JULY 30, 2020

How many times have you interacted with an ad on Facebook and gotten lost down a rabbit hole? As far as Facebook landing pages go, this one was great. Have you ever made a landing page specifically for Facebook ads? If you're ready to dive into what makes Facebook landing pages a must for ads, read on, and let's get started.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Hubspot

APRIL 23, 2020

In February, LinkedIn announced that it was beginning to internally test a new Story feature on its platform. Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after," Pete Davies, LinkedIn's head of Consumer Products wrote in a blog post.

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Include 20 images in Facebook posts instead of the previous limit of four. This feature is in addition to the workflow “Needs Review” tab.

Enterprise Management 94

Enterprise Management Hubspot Paid Search Agency Work Management 94

Hubspot

APRIL 5, 2021

Whenever a new feature comes out on social media, I am usually a late adopter. The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories?

Facebook 88

Facebook Brand Identity Branding Business 88

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Hubspot

DECEMBER 10, 2020

Luckily, tech giants like Facebook are actively launching tools that aim to help smaller brands convert social media followers into customers. One of the Facebook corporation's newest ecommerce tools is called Facebook Shops. According to Facebook , setting up a Shop is simple and can be done on a desktop.

Facebook 101

Facebook Brand Identity Branding eCommerce 101

Hubspot

APRIL 1, 2018

Facebook Cover Photo Size. If your uploaded image is smaller than these dimensions, Facebook will stretch it to fit -- making it look blurry. When people arrive at your Facebook Page, where do you think they first look? That's right -- it's your Facebook cover photo. 11 Best Practices for Your Facebook Cover Image.

Template 101

Template Facebook Guidelines Banners 101

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. And that’s just the customer-facing side of martech. Welcome to 2024!

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 87

Facebook Work Management Paid Search Agency Marketing Management 87

Marketing Insider Group

MARCH 30, 2021

All four brands mentioned above understand the importance of customer-centricity. They know how to keep their focus on the customer and follow sound product marketing principles for success. In other words, product marketers are responsible for getting people to purchase products and become loyal customers. Source: HubSpot.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

SmartBug Media

NOVEMBER 14, 2019

The Facebook advertising platform is constantly changing, which is great in that new features and reporting functionality are constantly being added, but can get confusing when you’re trying to understand your campaign results. But no more excuses—it’s time to learn how to actually analyze your Facebook ad performance.

Facebook 79

Facebook Ads Lead Scoring Lead Ranking 79

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. How can your e-commerce brand leverage this integration to achieve such a goal?

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360. Go check it out!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

SEPTEMBER 18, 2019

While Facebook, Instagram, and Snapchat seem like incredibly different platforms, there's one thriving feature that all three have in common: Stories. As video platforms continue to expand, this type of feature won't be losing steam any time soon. But, don't write Facebook off just yet. Survey Conducted with Lucid.

Facebook 78

Facebook Custom Publishing Social Media User-Generated Content 78

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. They empower teams to uncover insights or connect with customers in a faster, smarter way—all while offloading time-consuming tasks. Automation tools are popular in marketing departments. Why use marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Sprout Social

AUGUST 17, 2022

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. And focusing on actual customer conversations means that you can take action with confidence. If nothing else, comprehensive monitoring also helps you understand how customers at large feel about your brand.

Social Media 125

Social Media Tools Campaigns Media 125

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Featured Video: How to Ask for Help (The Right Way).

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

nDash

FEBRUARY 13, 2019

When I started nDash (the agency) in 2013, some of biggest early customer wins came via the HubSpot ecosystem. Although nDash the agency was disbanded in 2016, HubSpot customers and partners continue to play a huge part in our success. Content Creation Leader Sees Rapid Adoption in the HubSpot Ecosystem .

Advertising Agencies 40

Advertising Agencies Hubspot Paid Search Agency Copywriting 40

SocialPilot

JANUARY 15, 2024

These stats will help you know how video marketing influences customers. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

APRIL 4, 2018

Facebook released a statement today outlining its rewritten terms of service with the goal of more clearly explaining how user data is collected and used. The same goes for the data policy, which dictates what kind of data Facebook collects and how it's used in all its products, including Messenger and Instagram. What We Share.

Facebook 71

Facebook Work Management Service Privacy 71

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. Source: VentureBeat.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

SmartBug Media

APRIL 1, 2020

WordPress HubSpot Wix Squarespace Shopify. Plugins: There are tens of thousands of plugins that help you add new features to your website. For example, the free HubSpot plugin helps you generate leads for your website. HubSpot CMS. By the end of this post, you should be able to choose the tool that's right for your needs.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. You can also see if a prospect has watched the video in HubSpot's tool.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Its primary function, however, is identifying top performing content through its content insights feature. The only problem is that it can be hard to know where to start when you’re just getting started.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

APRIL 20, 2017

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We've seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

SmartBug Media

MARCH 25, 2020

Increase customer retention (training). If you need help getting started with ideas, ask your customers , check out what’s trending on social media, and see what your competitors are doing. Other webinar software platforms that integrate with HubSpot are ReadyTalkand Zoom. Check out the full run-down of these software platforms.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. In a State of Social Media 2019 Report (published by buffer.com), it was found that about 93.7% of the businesses used Facebook. Source: outbrain.com).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ClickZ

JANUARY 22, 2020

The current marketing landscape can often defined as an unpredictable sector, where the customer is ever evolving. Unfortunately, this only means that marketers have to spend a significant amount of time keeping up with news trends to entice the customer, rather than focusing on different ways to drive revenue. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

MARCH 3, 2020

These choices have expansive features and tools, offer a trial period, and in some cases, are even able to integrate with your HubSpot account. HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. Price: Marketing Hub Professional: $800/mo.

Social Media 99

Social Media Budget Programs Analytics Work Management 99

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. A social media lead generation strategy is appropriate for LinkedIn, but to get results you need to take LinkedIn’s unique features into account.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Hubspot

MARCH 18, 2020

Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers. Published Posts Analytics Report.

Social Media 100

Social Media Analytics Media Work Management 100

Hubspot

MAY 28, 2020

As LinkedIn's continued to evolve by adding new features, like live video, it's steadily grown its user base. LinkedIn's Talent Insights service, launched in 2019, got more than 1,300 customers in its first year. LinkedIn is the second most popular platform of B2B marketers, followed by Facebook. 69%) and Facebook (.77%).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101