Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. EDITOR’S NOTES: A version of this post was originally published on The Minneapolis Egotist. Obviously, the pandemic had a huge impact on the live events industry. Bank Stadium—before COVID forced the cancellation of all national events that spring.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Sprout Social

OCTOBER 11, 2022

With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes. Social and world events impact your presence and community. What is social media moderation?

Social Media 114

Social Media Media SWOT Guidelines 114

KoMarketing Associates

APRIL 16, 2019

As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. That being said, the data also indicated that companies are doubling down on live events. B2B Marketing and Reaping the Benefits of Events.

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Allocation Advertising Channels Paid Search Agency Event Marketing 153

Martech

OCTOBER 9, 2022

Today we’re going to look at Events and Conversions. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Conversions are the most important Events that you have firing and the equivalent of a Goal [in Universal Analytics].”. GA4 counts Events no matter what.

Marketing Analytics Tools 93

Marketing Analytics Tools Analytics Google Conversion 93

Webbiquity

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

Social Media 202

Social Media Promotion Creativity Media 202

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SpotMe Blog

OCTOBER 20, 2022

HCP events: what HCPs want in 2023. Pharma companies are talking about going back to in-person HCP events in 2023. To go back to traditional event formats? That means their experiences with tech is changing their expectations for medical education events too. HCP event platform: 8 features to look for. Not exactly.

Enterprise Management 52

Enterprise Management Work Management Marketing Management RFP 52

B2B Digital Marketer

NOVEMBER 10, 2022

How to avoid common mistakes and stay ahead in the B2B event marketing game. Taking advantage of B2B events can bring your brand to the attention of your customers. Every day, consumers are bombarded with pitches and advertisements, so you need to make your event stand out. 14:24 – A holistic approach to events.

Marketing Budget 52

Marketing Budget Marketing & Strategy B2B Multi-Channel 52

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Webbiquity

AUGUST 1, 2023

To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

chiefmartech

MARCH 23, 2021

Two weeks earlier, they’d published a version with 212 tools. So they published an update with 268. All these martech companies are competing to offer you better capabilities, delivering a better experience for you and your customers, at a better price. The post 212 event-related martech companies. Make that 268.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Hosting events is like growing a small business. You start with a shoestring staff and limited tools, but as your event gets bigger, so do your needs. To make matters worse, events face market competition just like any other business. Today’s tools offer event coordinators the firepower they’ve always wanted.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Hubspot

MARCH 24, 2021

An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. I never would've found the company if not for an event they posted recently: And, thus, the ultimate power of online events: The ability to attract new customers to your business.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

KoMarketing Associates

OCTOBER 5, 2017

Translating live events into the digital realm so it can reach more people is something companies can do to make more out of the cost they are spending at live events. With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward. Event Time.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. Data from Bizzabo found that 93% of event marketers plan to invest in more virtual events moving forward. Event Time.

Template 52

Template Landing Pages Custom Publishing Youtube 52

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. Customer LTV is way down on the list, and media reach—a vital KPI for brand awareness and image over the long term—is at the very bottom. 6) Event marketing is bouncing back for B2B.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

The Forward Observer

APRIL 12, 2024

Immersion: The Science of the Extraordinary and the Source of Happiness by Paul Zak About the Book No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. Clear instructions and examples show readers exactly how to create amazing experiences for customers, prospects, employees, audiences, and learners.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

SpotMe Blog

NOVEMBER 29, 2022

Event compliance is a number one priority in the pharma industry. By understanding the event compliance landscape and working with experienced partners, life science companies can use event technology to drive engagement and enhance the experience for both HCPs and KOLs. What is pharma event compliance? Not so much.

Privacy Policies 52

Privacy Policies Work Management Terms and Conditions Rules 52

SmartBug Media

MAY 20, 2020

Luckily, there are many ways to promote your webinars before, during, and after the events. Trade shows and other events. Post multiple times on Twitter and consider giving your audience a hashtag to use during and after the event. After the event is over, upload the slides to SlideShare. Press releases. Advertising.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. These events help to gain valuable customers and establish strong industry partnerships. These events help to gain valuable customers and establish strong industry partnerships.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Webbiquity

DECEMBER 19, 2023

Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Affiliate sales support independent publishing. #6: Alright, now the list. 6: What Needs to be Included on Your Business Letterhead? The first of the oddball posts included here, this one from August 2019.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

NetLine

JULY 13, 2020

The last event NetLine attended before things were suspended was in late February. Just like you, we miss face-to-face events. Now, publishers and media companies don’t have this same luxury of connecting IRL. . Where Do Publishers Go From Here? When COVID-19 hit the U.S., Familiar Revenue Models Are No More.

Peer-to-peer 59

Peer-to-peer Lead Ranking Trade Show CPL 59

Hubspot

FEBRUARY 1, 2021

Ticket sales tip #1: Get John Legend to speak at your event. We really did invite John Legend to speak at one of our INBOUND events , but the truth is, you don’t need an A-lister to get people to attend. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Contently

DECEMBER 10, 2020

For example, in-person conferences and hosted events are a big part of how LiveIntent builds relationships and generate leads. We went from in-person events to virtual ones. A prime example was our 2020 hosted events plan. Clearly, the pandemic impacted our ability to host these events. Planning for more virtual events.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Seismic

MARCH 31, 2022

I was even more surprised when I got a chance to lead the communication strategy for this year’s go-to-market kickoff event, Seismic IMPACT. . After the past two years, we’ve all grown accustomed to virtual events. Before the event began, we created pages with resources and event details to build hype and excitement.

Marketing Analytics Tools 52

Marketing Analytics Tools Planning Differentiation Custom Publishing 52

Aberdeen

OCTOBER 19, 2022

This article was contributed by Omer Minkara, Vice President & Principal Analyst, Contact Center & Customer Experience Management. This post summarizes my takeaways from the event. Also at the event Paul Jarman, CEO of CXOne at NICE took stage and expanded on the company’s CXi framework. LinkedIn , Twitter.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Contacts 52

Marketing Insider Group

DECEMBER 21, 2020

Neglecting customer retention to focus on lead generation. According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Virtual events and webinars (52%). Focus on Dynamic Customer Needs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. Affiliate sales support independent publishing. The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. Per the report, there are: 93.6

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Leadspace

MAY 26, 2020

Event marketing is one of the go-to methods B2B companies use for lead generation. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . In April 2020, 70 percent of B2B marketers planned to cancel some or all live events within the next 60 days. Here’s how. .

Trade Show 71

Trade Show Planning Lead Gen Opt-out 71

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Referral marketing, on the other hand, leverages customers who love what you do.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Marketing Insider Group

APRIL 12, 2021

Sponsorships of events (live or virtual). You have to be able to attribute the event to an actual sale, which can be tricky. You have the power to design it as you want and publish content that’s uniquely your own. It’s a channel that you own for nurturing and fostering customer relationships. Social media ads.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360