How a fearless content marketing strategy paid off Under Armour, IBM, and GE
Tomorrow People
OCTOBER 24, 2017
As the company’s chief digital officer Bob Lord explains: “THINK Marketing looks a lot like a regular publishing site, but topics are rendered virtually. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. Not exactly a nimble startup. Of course you do.
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