KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” Timing Marketing Emails Appropriately.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

KoMarketing Associates

MAY 5, 2021

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if they are looking to drive sales. When respondents were asked about how they’ve made purchases over the past 12 months, the majority (45%) said via email.

Marketing Report 282

Marketing Report Email Marketing Banner Ads SMS 282

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. of respondents said they use three or more personalized elements per email. Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

NOVEMBER 9, 2021

Marketers are continuing to refine the way they connect to customers, and new research suggests that they are shifting their focus to email to make a lasting impact. Cordial published its “Cross-Channel Marketing Study,” and statistics indicated that over the last year, most marketers (61%) have grown their email subscription list.

Email Marketing 235

Email Marketing Banner Ads SMS Banners 235

SendX

MARCH 16, 2021

For your email marketing campaign, an infographic can be one of the best additions to boosting its effectiveness by manifold. Did you ever try to utilize infographics in an email marketing newsletter before? If you create an email newsletter with an infographic then it will increase your overall conversion rate. Am I right?

Email Marketing 304

Email Marketing Planning Practices Best Practices 304

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. But it's hard to find emails when you are looking for them! That's why we have compiled a list of 20 email campaigns of different types and from a variety of industries.

Email Marketing 265

Email Marketing Campaigns Examples Enterprise Management 265

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us! Your heart drops.

Email Marketing 109

Email Marketing Work Management Marketing Management Paid Search Agency 109

Stevens & Tate

NOVEMBER 10, 2023

One obvious answer is to tap into the power of email personalization. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

KoMarketing Associates

JUNE 11, 2020

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. Only 3% of respondents said it wasn’t effective at all, suggesting that there is still room for improvement in terms of email utilization.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

Burn Rate 77

Burn Rate Opt-out Opt-in Ad Frequency 77

Liveintent

APRIL 21, 2023

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. A dormant email is not the same thing as someone who is disinterested.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Marketing Insider Group

JULY 22, 2020

Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Determine Your Customers’ Actual Journey. Gone are the days when a customer would see an ad, contact a salesperson, and make a final decision.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 122

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 122

Litmus

APRIL 25, 2023

Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing. Let’s dive into the biggest headlines shaping the email industry in April 2023. Cofense releases Protect+ email security for mid-market organizations. Intuit Mailchimp launches Email Content Generator (beta).

Email Marketing 85

Email Marketing Ideal Customer Profiles Phishing SMS 85

Martech

FEBRUARY 5, 2024

Now you can publish webinar recordings for those who didn’t attend the live event, creating on-demand webinars. Filtering email bot activity We all want accurate data on email performance, right? For example: Lead ID, Email asset, Link click or email open. More information can be found on the Adobe website.

Webinar Metrics 105

Webinar Metrics Demand Marketo API 105

Optinmonster

MARCH 13, 2023

Are you looking for ideas for your email newsletter signup forms? What Is an Email Newsletter Signup? An email newsletter signup is a form where visitors to your website can subscribe to your email marketing messages. There’s a form field for the reader’s email address. Let’s get started!

Newsletter 83

Newsletter Examples Template Display 83

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? If you want to create good looking emails that sell, you need conversion-centered design. If you want to create good looking emails that sell, you need conversion-centered design. Think of your email’s main goal. Design isn’t just about making things look pretty.

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). The days of batch and blast emails are long gone. The Beginner’s Guide to Email List Segmentation.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Contently

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Martech

FEBRUARY 8, 2024

From making your emails more compliant with the latest regulations to improving financial management with the new currencies API, these updates will help your business stay ahead of the curve. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 96

Enterprise Management Sales Qualified Leads API Hubspot 96

Liveintent

DECEMBER 8, 2020

It’s a singular event that is disorienting for everyone, including marketers and publishers who use email newsletters to strengthen relationships with audiences. Fortunately, customers send signals through their clicks and other actions that can help guide your decisions about email. ” 3.

Webinar Metrics 126

Webinar Metrics Ad Frequency Marketing & Strategy Emarketing 126

Liveintent

MARCH 22, 2023

It sits in a strange limbo between awareness, when customers first learn about your brand, and conversion, when customers finally make a purchase. The good news is that email can help. Here are three pro tips brands can use to affect consumer consideration with ads in email.

Ads 62

Ads CTR Advertising Funnels Lead Ranking 62

Litmus

AUGUST 15, 2023

If you’re looking to create more relevant, engaging content that meets subscribers where they’re at—look no further than dynamic email content. Read on to discover how you can harness the power of dynamic email content to create super-duper engaging and personalized emails. Why use dynamic email content?

Content 87

Content Bundling Display Segmentation 87

Martech

AUGUST 4, 2022

After a long career in publishing that included stints at Harper’s Bazaar and as Yahoo’s Food editor in chief, Kerry Diamond, founder and editor in chief of Cherry Bombe , opened a restaurant. “I Publishing was my world, but the restaurant really opened my eyes. Back then, Cherry Bombe didn’t have an email strategy.

A/B testing 102

A/B testing Eye-Tracking Outreach Custom Publishing 102

Sprout Social

FEBRUARY 17, 2022

These are all valid ways to keep in touch with customers and prospects. But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Liveintent

JUNE 7, 2021

As marketers lobby for visibility in digital media, email newsletters present an opportunity in a much less crowded space to showcase their brand alongside premium content from reputable publishers. The post Amobee integrates with LiveIntent, adding email to advertisers’ media plans appeared first on LiveIntent Blog.

Media Plans 115

Media Plans Advertisements Advertising Planning 115

Liveintent

DECEMBER 20, 2021

In a recent podcast with Jason Oates, chief business officer at LiveIntent, ClickBank’s business development manager, Kyle Kostechka, points out that “[Email] is like Keith Richards at this point: everyone keeps thinking it’s dying, but it’s just still here kicking, just as viable as it was 10 years ago.”

Cost per Acquisition 126

Cost per Acquisition CPA Lock-In Opt-out 126

Only B2B

JULY 15, 2021

Have you ever seen an email without any content? Content is the very first thing to any of your marketing strategies, may it be for your brand reputation or customer retention, attracting a new audience, or even for your Email Marketing Campaign. Email Marketing. Let’s Segment Our Email Into 4 Basic Parts: .

Email Marketing 118

Email Marketing Planning Content Marketing Content 118

Liveintent

MAY 3, 2021

LiveIntent CMO, Kerel Cooper, sat down with Reddit’s Chief Marketing Officer, Roxy Young, to talk about how marketers can use the power of community as part of their email strategy. Reddit’s Young says that and Gen Z’s and Millennial’s expectations have fundamentally changed the way brands interact with customers.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

Brandpoint

MARCH 15, 2023

If you’re starting from scratch or optimizing existing digital assets, a robust email marketing for manufacturers strategy should fit in with any plan. As any statistics-loving marketer knows, email is an effective piece of your strategy. The ROI on email marketing is $36 for every $1 spent. What is a drip email strategy?

Email Marketing 62

Email Marketing Planning Trade Show Newsletter 62

Litmus

NOVEMBER 16, 2023

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Typography in email is all about your copy’s overall look and arrangement to make a visual impact.

Class 101

Class Tagging Paid Search Agency Design 101

Liveintent

JULY 14, 2022

As local publishers seek to recoup revenue lost during the pandemic, they’re investing in new strategic partnerships and monetization strategies — one of the most important being email. The local publisher challenge – and opportunity. There’s been such a change in the business model for local publishers.

Marketing & Strategy 62

Marketing & Strategy Advertising Agencies Newsletter Custom Publishing 62

Only B2B

FEBRUARY 4, 2020

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email today is revolutionizing business! Email Marketing Effectiveness. An article published by Hubspot compiles, There are 3.8

Email Marketing 118

Email Marketing Clickthrough Advertising Mediums Paid Search Agency 118