Stevens & Tate

FEBRUARY 25, 2020

After all, for the most part, you cannot depend on repeat customers. A blog allows you to publish content to your website on a regular basis that’s relevant to the needs of your target audience and that’s informative or helpful in some way. Attracting new clients is especially important in the home construction industry.

Efficiency 65

Efficiency Marketing Strategy Marketing & Strategy Mobile Advertising 65

Webbiquity

DECEMBER 19, 2023

9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Originally published in 2016 and last updated in April 2021, this post is a perennial “top 10” favorite. #7: Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Insider Group

DECEMBER 18, 2023

Known for precise targeting and access to premium publishers, Zemanta enhances ad optimization and reach. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Partnerships with over 1200 media publishers, including People, Forbes, Time Inc. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. We’ve got three reasons why.

Facebook 97

Facebook Digital Asset Management Tools Brand Identity 97

Webbiquity

JANUARY 25, 2024

As a small business owner, embracing innovation and ensuring that your company is geared towards supporting creativity and pushing the boundaries is vital to help you stay relevant and ensure you continue to offer value to customers. Avoid Becoming Too Efficient Business “best practices” often lean toward leaner models of working.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. By sharing a brand narrative that positions your customer as the hero, you’ll connect with consumers on an emotional level and develop their curiosity. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

KoMarketing Associates

JULY 20, 2022

Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

ClearVoice

MARCH 13, 2024

Your content operations consist of the collection of processes you use to create content and encompass all the people, systems, and tools you manage to produce, publish, and distribute content. Publishing and distribution strategy: This outlines how and where content is published. What If I Want to Outsource My Operations?

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Connect Your Prospects With Your Customers Your prospects want reassurance.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

KoMarketing Associates

JULY 28, 2022

As marketers look for ways to increase efficiency, new research indicates that many are beginning to replace key pieces of marketing technology (martech). Customer relationship management (CRM) platforms and SEO tools were also replaced by the same percentage of marketers.

Marketing Management 236

Marketing Management Marketing Automation Services Marketing Automation Automation 236

Webbiquity

APRIL 18, 2023

For B2B companies, the final goal is very simple : increase customer reach while decreasing cost-to-serve in order to increase margin and income. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

MAY 3, 2023

Intent data can provide valuable customer insight to marketers. Intentsify recently published “The State of Intent Data for Go-To-Market Teams” report in partnership with Ascend2, and statistics indicated that 48% of B2B marketers who consider their GTM strategy to be “very successful” use intent data.

Intent Data 177

Intent Data Marketing Analytics Tools Marketing Report Intent 177

Marketing Insider Group

DECEMBER 28, 2020

It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies. Your CMS is the hub of website content publishing. Customer Relationship Management. A customer relationship management (CRM) system is essential to any business. What Is MarTech?

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Webbiquity

APRIL 5, 2023

Digital Asset Management (DAM) Software is a centralized platform that enables a business to efficiently store, organize, manage, retrieve, and distribute digital assets. In addition, DAM helps organizations streamline their digital marketing processes, increase efficiency, and maintain brand consistency.

Digital Asset Management 251

Digital Asset Management Work Management Marketing Management Software 251

Martech

DECEMBER 6, 2023

The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective. A pixel to track campaign efficiency.

Campaigns 104

Campaigns Account Based Marketing B2B DemandBase 104

Martech

DECEMBER 19, 2023

With a shared commitment to fostering a secure and trustworthy environment for publishers and advertisers, BidsCube and Pixalate have partnered to fortify the digital advertising industry and make it more transparent. For BidsCube customers, the new features will be now available within all platforms out of the box.

Paid Search Agency 95

Paid Search Agency Advertising Agencies Ads Work Management 95

Marketing Insider Group

NOVEMBER 6, 2023

CPL (Cost Per Lead): Payment is made when a potential customer provides contact information. It’s straightforward, it’s efficient, and it lets us make decisions based on actual data. These strategies can elevate your campaigns , offering even more precision and efficiency. That’s retargeting in action.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. Thus, making you time-efficient while enabling campaign management at scale. What is intelligent automation (IA)?

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. Center your strategy on your customers and their needs. Are you everywhere where your target customers hang out? That’s because these brands’ listening, their consumption, and their production of content are everywhere their target customers need to be, 24/7.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Martech

MARCH 11, 2024

Data hygiene is more than just cleaning and organizing your customer data. All this helps in data accuracy and more effective segmentation that can benefit from identifying inactive or less engaged customers for re-engagement campaigns. Be proactive and put this into practice.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. Further enhancing efficiency, Accelerator360 expedites the assignment creation process.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Marketing Insider Group

NOVEMBER 16, 2020

It’s just become much more efficient with technology. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. The scheduling part isn’t new or something that leads to more sales—it really just increases efficiency. Automated Retargeting.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Marketing Insider Group

APRIL 11, 2023

Connecting with your customers digitally means building trust and establishing a loyal relationship. Video Source: Adam Erhart Marketing Automation Marketing automation services use software to maximize the efficiency and reliance of a company’s marketing strategy. Cost Efficiency. Watch the short video on email marketing below.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. By cutting out wasteful ads, it aims to bring efficiency to the ad supply chain, saving dollars and emissions for advertisers.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Work Management Marketing Management 96

Binary Demand

MARCH 1, 2024

[ps2id id=’overview’ target=”/]Technological progress has always been a game-changer for businesses, opening new avenues to connect with customers. While some industry giants may balk at fully automated marketing through smart AI technology, the impact of AI-powered automation in customer service sectors is clear.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Martech

OCTOBER 27, 2023

The segment includes: Sales of advertising services to sellers Vendors Publishers Authors Third parties through programs like sponsored ads, display ads and video advertising. Other AI announcements included Amazon’s Supply Chain, a fully automated service for sellers to efficiently transport products from manufacturers to customers.

Amazon 105

Amazon Paid Search Agency Service Ads 105

Televerde

APRIL 24, 2024

Previously Published on Demand Gen Report In the whirlwind that is B2B demand generation , everyone’s trying to catch lightning in a bottle. Yet, for all its computational brilliance and efficiency in sifting through data, AI hasn’t made humans obsolete — far from it, in fact.

Demand 52

Demand Top of Funnel Demand Generation Buyer's Journey 52

Martech

APRIL 16, 2024

What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 95

Enterprise Management Paid Search Agency Planning Marketing Management 95

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Enhancing data quality through first-party data and AI To improve data quality: 71% of brands, agencies and publishers are increasing their first-party datasets, with an average anticipated growth rate of 35% in the next 12 months.

Paid Search Agency 91

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 91

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 105

Marketing AI Work Management Marketing Management B2B Thought Leadership 105

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai Get MarTech!

Marketing AI 87

Marketing AI Marketing Automation Services Word of Mouth CPA 87

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Salesforce Marketing Cloud

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Do customers prefer email or text? There were a lot.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115