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How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”.

Trending Sources

6 types of content your readers hate

Biznology

If you want to create the best content for your brand and to prevent alienating potential customers, avoid creating these six types of content. Before you publish a blog post or send a tweet, run the content by several people at your company.

How to Get More Targeted Leads (a B2B Playbook)

SnapApp

From improving customer loyalty to lead nurturing, brand awareness, and engagement. In fact, CMI’s 2017 B2B content marketing trends report shows lead generation as the number one goal for 80% of marketers working to boost customer acquisition: . . Drive targeted referral traffic. .

Families of devices multiply publisher’s powers to control the world

Biznology

Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Publishers have lost advertising revenues, content displays, and leadership. People do the thinking and decide their futures, with publishers assisting them every step along the way.

What Your Traditional Marketing Education Didn't Teach You About Marketing Today

Hubspot

And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. Customizing calls-to-action based on where an individual is in the buying cycle to optimize for results.

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. Examples of this are influencer marketing strategies inclusive of paying celebrities for product placements or to endorse or sponsor products.

The Battle for Customer Attention Starts With Company Culture

Marketing Insider Group

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. It’s this forgetfulness that makes marketing look less like it’s about serving customers and more like it’s about (only) sales and advertising.

Which Department Owns Influencer Marketing?

Onalytica B2B

The questions are: which team has the strengths to engage influencers and turn them into brand advocates who can improve brand reputation or act as a third party salesforce for your products or solutions?

The RIGHT Way to Weave Product Mentions Into Your Marketing

Hubspot

Everyone wants to market their product like Apple. We learned a thing or two about product marketing there, too. So, what was so cool about the product marketing learnings? Position your product in your leads' terms. So your product's the greatest thing since sliced bread.

The Battle For Customer Attention

Marketing Insider Group

With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content.

Should Marketing Automation Customers be Pre-Qualified?

Marketing Craftmanship

That longstanding production method was made obsolete over a 5-year period, with development of “ What You See Is What You Get ” screen technology, combined with the invention of laser printers and graphic design software such as PagerMaker. The error of many desktop publishers?

This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Check out the latest Publish or Perish podcast to find out how to successfully bring content marketing into your social selling strategy, or skim our checklist below for the top ways content can rock your sales.

Content Marketing Drives Sales Productivity [List]

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Your prospects and clients are now well-educated because they’ve consumed valuable problem-solving content generated from your organization. This post was originally published on my LinkedIn profile.

Content Syndication – Compelling Content, Targeted Leads

Modern B2B Marketing

by Ravali Ravulapati We are all living in a world of content saturation: texts, videos, podcasts, webinars, tweets and social networks are all feeding us information about a company, product, or service. As a marketer, how do you find the right venue that encourages customer engagement?

The Four Pillars of Content Strategy

Crimson Marketing

Production – How do you make it easy to produce? However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. Pillar #2: Production. Publish on Other Social Properties.

5 Ways to Win with Web Personalization

Modern B2B Marketing

It’s simple to use and can target individuals through personalized communications across synchronized channels—email, the web, ads, and more. Web personalization can be used for solution and product-based marketing, too. Targeting and Personalization b2b

The Customer-Centric Editorial Calendar: The Solution to a Focused Marketing Strategy

Kapost

When it comes to effective B2B marketing strategy , the customer is everything. Because the most effective marketers are using a cohesive customer journey map to align with dynamic content needs as prospects move through the funnel. A customer-centric editorial calendar.

Managing Marketing Content Across the Customer Life Cycle

Measure Up Marketing

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That’s truer today than ever before, because customers have more choices, more control, more ways to connect, and more access information. No wonder marketers everywhere are scrambling to develop content and make use of the myriad of channels to reach and connect with prospects and customers. . The Customer Life Cycle .

Named account marketing: new tools and techniques to reach a limited universe

Biznology

Some B2B marketers know exactly what accounts are in their target market. These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. Banner advertising targeted by account.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

From marketing to recruiting and sales to education, businesses in various industries have realized hosting online events are far cheaper than an in-person event -- making it cheaper to build awareness around a brand. To acquire new customers. Generate leads for our sales products.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

At its core, inbound marketing is really about getting your customers to come to you. Outbound can be classified as push marketing ; you proactively push content to those you consider to be potential buyers, or to existing customers.

How to Deliver Mega Content That Speaks to Your Customer

Opentopic

Here are 5 ways to identify the best content for your target audience to generate profitable transactions no matter how much you're churning out. Sharing more quality content doesn't just create stronger relationships with your audience, it also provides a frequent opportunity to make customer contact. Increase amounts of content also afford you the ability to: Fill more segmented content channels for specific customer types. Ramping up your content efforts?

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

Increasingly, marketing gets built into these new kinds of products and services that companies are offering. When people say, “Hey, we’re having difficulty integrating these six different products,” there’s truth to that.

How to Stop Internal Bureaucracy From Preventing Blogging Productivity

Hubspot

For many companies, it's publishing that content. And with too many cooks in the kitchen, it gets to be nearly impossible to maintain a consistent publishing volume on your business blog. 92% of companies who blog multiple times per day have acquired a customer from their blog.

CPL 7

Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

We don’t even have our product ready!” Because, when it’s time to launch, you will be much better off having connected with the right people in your industry, participated in some conversations and ( perhaps ) done some pre-positioning of your product or company.

The 26 Best WordPress Plugins

Webbiquity

Certainly another reason though is the universe of WordPress plugins—helpful add-ons for site management, customization, content development and promotion, email list building, connections to other applications and online services, and much more. 25) Advanced Custom Fields.

Best 50

Your Audience Called. They Say You’re Fired.

Act-On

Here’s how Joe Pulizzi frames this idea for content marketers, specifically “ content marketing non-believers ”: “Your customers don’t care about you, your products, your services…they care about themselves, their wants and their needs. There was no new product or feature.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Need ideas on how to generate high quality demand and turn prospects into customers? These types of campaigns are typically targeted using standard paid media targeting options: demographics and psychographics ,which includes interests and skills. Customer marketing campaign.

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Five Facebook Advertising Features You Haven’t Tried Yet

Webbiquity

This unique feature allows you to showcase multiple products or services at once. What’s great about this ad is that you can create a cohesive ad that shows off a whole idea, rather than just one product or service. Multiple product or service descriptions (30 characters each).

How to Add a Personal Touch to Your Marketing Automation

Act-On

If you want to stay competitive now, you need to talk to different types of customers … differently. But for those of you who aren’t using your prospects’ and your customers’ first names, it’s time to start. Like their title, their company, or their last product ordered.

How Major Brands Are Winning Through Episodic Content

Act-On

Marketers are told that they must start thinking and acting like publishers – and to their credit, many of them are. But with this massive amount of content flooding the market, target audiences are also overwhelmed with noise.

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This Week in Publish or Perish: Top 10 Reasons Content Marketing Drives Sales Productivity

Fathom

Has Content Marketing boosted your sales productivity? Winning sales professionals have embraced their content-centric modern marketing partner because of the deep customer insight gained and awesome support delivered by a strong Content Marketing program. Check out the latest Publish or Perish podcast to find out how to successfully bring content marketing into your social selling strategy, or skim our checklist below for the top ways content can rock your sales.

Why Content Marketing?

Fathom

We no longer need a middleman in the form of old-guard trade/media publishers that sell access to a “rented” audience through advertising to connect us to our customers. Once again, it’s about people over products.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

If you’re doing ABM, tailor these tactics with additional personalization and targeting to your specific list of accounts, and you’re golden. Publish cleverly-titled, vision-based articles. Publish these types of pieces on your blog and share them out.

Funnel 131

How Content Marketing is Evolving Heading into 2018

Modern Marketing

Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building content marketing strategies. First, it needs to educate and inform the consumer; second, it must include a very clear call-to-action.

8 Killer Tips for More, Better, Earned Media

Act-On

Seventy-seven percent of people are more likely to purchase a product when they hear about it from a friend. You can manage these to publish and disseminate your content, such as blog posts, case studies, white papers, newsletters, or other pieces of content that you created.

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

ROAS 23

The 7 Building Blocks of a Solid Content Marketing Plan

ScribbleLive

However, producing more content is only productive when you have a solid plan in place. Once they understood the purpose of the content and realigned their objectives they experienced a 300% increase in content production and a 60% increase in content promotion.

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5 Content Marketing Lessons from David Ogilvy

Act-On

British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. Ogilvy was the pioneer of soft sell ads that educated and entertained buyers. Instead, relate to your target audience.