Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. The American Bee Journal is still published today! What is NOT content marketing?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

FEBRUARY 7, 2023

It’s about using data points to support and illustrate a message or narrative rather than simply presenting raw information and expecting your audience to draw specific conclusions. By combining the power of storytelling with data, you can create informative, engaging content that connects with your audience on a deeper level.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? Education is everyone’s secret sauce.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

DECEMBER 15, 2020

The more content you publish, the more exposure you give your brand. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. Demonstrating Authority and Expertise.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

NuSpark Consulting

SEPTEMBER 4, 2016

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. LinkedIn is an excellent place to publish and discover content that can act as top-of-funnel lead capture material.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Marketing Insider Group

JANUARY 5, 2021

Whole Foods publishes an “inspiration” blog with tips, ideas, and recipes for a healthier lifestyle such as “How to store fresh produce so it lasts longer” and “7 ways to build a better bento box”. Provide Valuable Information and Expertise Without Asking Anything in Return. Implement a Consistent Publishing Schedule.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. What type of customer support are you looking for? How long do you need to archive the information? Everything else has changed dramatically (the not-so-good news).

Marketing AI 124

Marketing AI Paid Search Agency Generation Enterprise Management 124

Marketing Insider Group

MARCH 9, 2023

” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Marketing Insider Group

SEPTEMBER 29, 2020

As well as covering the latest news and helpful information in areas such as legislation and taxes, the ADP blog covers more “human” topics such as the importance of empathy in leadership and creating meaningful connections with employees while working remotely. Breakthroughs by Pfizer. Its design and logo look professional but not corporate.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. For instance, when a customer completes a survey, the results are zero-party data. Contextual advertising requires no cookies or private user information. It just provides snapshots.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. First Round Review. American Express Business Class.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Quick Takeaways: To give your audience a customized experience, give your content a human face. Build human connections with relatable content using a variety of tactics.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Marketing Insider Group

APRIL 28, 2021

Links are the currency of today’s search engines, and only the most informative content earns enough links to catapult it to the top of search results for your chosen keywords. Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Many tech companies have been publishing high-quality content for a long time and have earned a reputation for being knowledgeable and trustworthy.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. The ultimate goal is to build customer relationships, establish trust, and drive revenue. Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter?

Media 99

Media Brand Identity Branding Storytelling 99

Marketing Insider Group

NOVEMBER 8, 2022

A content marketing strategy built upon the same principles enhances your customer relationships too. Consistent delivery of quality content builds engagement with customers and trust within your community. Is there key information missing from this article? Publishing Too Little Content or Too Infrequently.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Go Beyond SEO

APRIL 16, 2024

Your website serves as a virtual storefront, representing your brand and attracting potential customers. A professionally designed Pest Control Website can make all the difference in expanding your customer base and increasing your revenue. A well-designed website can attract more customers and generate leads for your business.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Marketing Insider Group

MARCH 16, 2021

Every business wants more customers and leads, but many aren’t sure about the best way to get them. Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. It’s relevant, accurate, and compelling, and it educates readers. Now, on to the numbers.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Make updating your site part of your routine to keep clients engaged and informed. Affiliate sales support independent publishing.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

AUGUST 7, 2020

Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Since 90% of the information we take into our brains is visual , it makes sense that these are among the best content types to deploy. Educating your consumer is always a thoughtful thing to do.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Marketing Insider Group

OCTOBER 27, 2020

B2B buyers are changing; they seek out more informational and educational content to solve problems. Information Is More Accessible. They have more access to information than ever before. Understanding that information is readily available also reinforces the need to produce content that ranks consistently.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Marketing Insider Group

JULY 14, 2021

Buyers are savvy, and they don’t want to dole out their contact information without getting something tangible in return, even if they like your brand and your content. B2B lead magnets are high-value assets offered by companies in exchange for a potential buyer’s contact information. The product demo is more informational.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

JULY 14, 2020

Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. It’s easy to find information, and we expect this information to be accessible and meaningful. This digital transformation means customers have different relationships with brands. The world is chaotic.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Many of Google’s algorithm updates and statements have reaffirmed its preference for trustworthy, knowledgeable, and experienced publishers,” explains Semrush. “In

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Thinkers360

MARCH 22, 2024

For more information, please see our article “ Understanding the Thinkers360 Leaderboards ”. Unlike social media leaderboards which can be gamed via the purchase of fake followers, spamming of hashtags, and sharing of third-party content, the Thinkers360 leaderboards are based on member’s real content and accomplishments.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Focus on publishing content that’s consistent with your brand’s subject matter, image, and tone of voice.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. The brand’s success hinged on a lot of stakeholder education – for both consumers and financial institutions, neither of which were familiar with the technology behind the product.

Social Media 119

Social Media Work Management Marketing Management Media 119

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our newsletters are customized for professionals like you by industry experts who review it all.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Sprout Social

MAY 8, 2023

All time frames are recorded globally , meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Use this industry level-data to help inform your publishing calendar, and test your own optimal send times with social experiments. What are the best times to post on TikTok?

Best Practices 108

Best Practices Social Media Work Management Education 108

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. It can take time for people to take the leap and buy a product or even fill out a request for more information. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Animalz blog

MAY 2, 2023

While SEO isn’t dying, it is undergoing substantial changes, accelerated by generative AI, and it’s worth hazarding a few educated guesses about what it might look like on the other side. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Liveintent

SEPTEMBER 23, 2020

We’ve got some good news for you: This upheaval of everyday life as we knew it has uncovered some unique opportunities for online publishers. In July 2020, LiveIntent surveyed online publishers and advertisers to find out how COVID-19 was impacting engagement. Educate with content. Entertain to engage.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118