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Good, No, GREAT Things Come in Threes: Build a Winning Trio for Customer Success

Act-On

Integrate those two and you are moving in the right direction, but add the customer success team into the mix too, and you’ve unleashed the ability to unify communication and engagement across all phases of the customer lifecycle, creating a winning team trifecta.

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.” The Birth of the Educated Buyer. Industry magazines and continued professional education is no longer just for doctors and lawyers.

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Trending Sources

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Have Marketers Killed This B2B Golden Goose?

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Thought leadership is still dead; long live idea marketing

Chris Koch

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing. Gartner has a peculiar habit of trying to lay an intellectual claim through acronyms—perhaps it’s the firm’s heritage in IT.

The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

That they’re not informing their customers how best to use their software? Sadly, I think most martech vendors don’t really have an incentive to tackle that education. It’s interesting coming from more of a publishing perspective.

5 Quotes to Recharge Your Marketing

Modern B2B Marketing

As an information-hungry society, we consume massive amounts of content every day. Your potential and existing customers could easily find a piece that speaks to them and gives them what they need from someone else, including your competitors.

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10 Innovative Marketing Events Happening in 2015

Modern Marketing

As the industry continues to evolve strategically and technologically, it’s critical for marketers to educate themselves on the tools and topics necessary for adaptation. The agenda will explore topics including the marketer’s data strategy, tips for digital publishing, and a sure-to-be-interesting panel discussion about integrated marketing technology, with speakers from Adobe, Salesforce, and Oracle Marketing Clouds.

Discover Where Your Competitors Are Beating You Online

Hubspot

84% of buyers engage in online information consumption and education 2. By a factor of 3 to 1, B2B buyers say that gathering information online on their own is superior to interacting with a sales representative. 7] Gartner. [8] Every company has competitors.

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How to Assess the Relevancy of 3rd Party Intent Data

Modern B2B Marketing

Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. Company websites, B2B publishers, business or technology-focused online communities.

6 Essential Skills Every CMO Should Have in 2015

Hubspot

Today’s CMOs will also “step forward and take responsibility for turning the enterprise toward the customer, evolving their role into the engine that fuels customer-centric company growth,” according to Forrester Research. 2) Be Customer-Centric.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. It can be difficult to pack much educational punch in pieces that are shorter than 500 words. Gartner.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

million blog posts are published every single day. Frequency (Do they consistently publish great content?). If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. Gartner.

What is a Marketing Technology Stack? Definitions, Stats and Examples.

SnapApp

Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Because martech helps marketers evolve with the changing needs of the customer. Gartner. Gartner.

7 Reasons Most Enterprise Websites Fall Short

Hubspot

According to a 2013 study by Gartner , total spend on “digital marketing” by large companies is now over $500B annually [Tweet This Stat]. Often, marketers tend to over-complicate their websites with too many elements or far too much information.

Reduce, Reuse & Recycle: How to Use Business Byproducts to Create Growth Opportunities

Hubspot

These days, we work in an era of “big data ”, where an unfathomable amount of information is collected, stored, and exchanged. If your business has access to a large database of information, consider what you can do to leverage this insight to help others.

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Traditionally, customer data wasn’t centralized and each organization had a different view into their customers and prospects. For the unfamiliar, small data implies data sets that can inform daily business decisions and are appropriate for end-user consumption.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

One of the many goals of B2B marketing is to continuously forge better customer relationship. We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content?

How Technology Marketers Can Reach CIOs

NuSpark

As Gartner reported in Flipping to Digital Leadership: The 2015 CIO Agenda , digitalization has become the muscle that transforms businesses. Gartner forecasts that IT budgets will remain flat in 2016. Education Breaks Down Barriers. He does want to be educated.

Grow Your Wiki

Buzz Marketing for Technology

customers. Gartner. information management. information security. Publishing 2.0. using wiki in education. The first post is published, so have a read and let me know your thoughts! Organise, streamline, inform, involve; 2. About. Services.

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Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. The outsourcing of these kinds of jobs should cause educators to seriously examine what constitutes “knowledge worker skills.” Doug Johnson.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Tom then served Gartner as a Managing VP.

Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb. Podcast : For the multitasking audience, podcasts offer informative and/or entertaining audio presentations. March Madness is hitting SnapApp.

Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

SnapApp

Then, in a battle of opposites in round two, interactive widget blew out slide deck and advanced to round three where they were set to face what would prove to be their toughest opponent yet – informative video. Informative video had just beat out the content wild card in a tightly contested matchup and was going into the semi-final battle with a full head of steam. One Page Overview: A concise summary of key offerings or information.

Content Marketing Madness: The Bracketed Battle for Content Supremacy

SnapApp

One Page Overview : A concise summary of key offerings or information. Guide : An in depth collection of valuable information and best practices. Informative Video : Specific, helpful, how-tos, or even product demos, informative videos wrap up what people want to know into something people can easily watch and absorb. Podcast : For the multitasking audience, podcasts offer informative and/or entertaining audio presentations.

Blog #5: Why Cognitive Technologies will Transform our World as we know It

SalesChoice

In June 2016, the WhiteHouse published a formal request for information , or RFI , about the possibilities and risks of AI. IBM ran with this consideration and published Preparing for the Future of AI. More information can be found here. I personally think the future of AI for Sales is going to be in Cognitive Sciences decoding the Talent behaviors and customer interactions inside and outside the CRM, with full signal detection.

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. Get Customers. Ardath’s book, E-Marketing Strategies for the Complex Sale , will be published this fall by McGraw-Hill. Get Customers.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Diagnostic Example: Microsoft Infrastructure Optimization Assessment Microsoft wanted to provide analysis and roadmap advice to help get more C-level engagements, engage earlier in the sales cycle, and shift customer perceptions from tactical product provider to strategic partner.

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. They don’t explain or educate. Then we can share more information. Think quickly.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Get Customers. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Website/Blog traffic and customer engagement are two important ROI measurements. Get Customers.