E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing
Marketing Insider Group
APRIL 5, 2021
SEO is something content marketers have to tweak and refine continuously. SEO practices that matter today can change tomorrow. Looking at SEO as only keywords doesn’t provide you with the big picture. In developing or improving an SEO strategy , companies need to consider the differences between E-A-T vs. YMYL.
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