Webbiquity

JUNE 14, 2016

The upshot of all this is that content marketing success relies on great writing. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Writing a novel, research paper, script or any long-form text involves more than hammering away at the keys.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Marketing Insider Group

DECEMBER 14, 2021

Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers. Key Takeaways: Providing writing feedback helps you produce better quality content. It’s a win for everyone.

Marketing Agencies 2 244

Marketing Agencies 2 Guidelines Advertising Agencies Work Management 244

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. What do I write for them? When do writers write about ideas? Connect with readers by writing about ideas in: Articles. Customer stories. The Pulitzer Prizes: Editorial Writing. I share inspiration. Blog posts.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. So, what does it take to write a white paper that generates good quality leads? Here are the main steps to follow: Start by identifying your target customer persona, their problems, and their pain points.

Paper 113

Paper Lead Scoring Lead Ranking Generation 113

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

SmartBug Media

APRIL 7, 2020

Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. These writing tips go beyond the basics but aren’t necessarily advanced—they just provide some other things to consider when crafting content: Avoid Copy-and-Paste. Write to Your Brand.

Tips 66

Tips Terms and Conditions Inbound Marketing Rules 66

Hubspot

APRIL 25, 2017

You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”. How to Document Your Content Marketing Strategy. If you do have a well-thought-out answer, write it down.

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Optinmonster

FEBRUARY 15, 2024

And before you can even start writing, you have to think of an idea for a lead magnet first! And before you can even start writing, you have to think of an idea for a lead magnet first! For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process.

Small Business Marketing 98

Small Business Marketing Leads Lead Marketing Qualified Leads 98

ClearVoice

OCTOBER 12, 2021

They need a little outside input from others who ideally have some experience in evaluating content marketing or writing skills and also can be trusted to deliver useful feedback. It might be tempting to work on all your writing or content marketing weaknesses simultaneously. Diagnosis: Dry, Uninteresting Writing.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Hubspot

JUNE 13, 2018

There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before. Fortunately, we’ve curated the best content marketing plans to help you write a concrete marketing plan that’s rooted in data and produces real results. Target Customers.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example. Image Source 4.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. On average, it takes about 4 hours to write a blog post. Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. billion annually by 2023.

Statistics 98

Statistics Paid Content Stats Blogger 98

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Even if you’re a solo content-generating machine, having a plan in place will save you on those days when you have no idea what to write about.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Marketing Insider Group

APRIL 28, 2021

Let’s dive a little deeper into what goes into producing content that gets Google’s attention while bringing value to your target customers. Demonstrate your broad knowledge of your industry with thought-provoking content that helps your target customers solve problems, become better informed, or learn to do something new.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Marketing 261

AUGUST 22, 2018

In your mind, this is just maintenance work: Keeping up on correspondence, communicating with customers and prospects. They all contribute to telling your brand’s story and connecting that story to customers. Answer all these questions in your documented statement. Highlight relevant customer, client, employee stories.

Brand Identity 59

Brand Identity Branding Work Management Storytelling 59

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. You can easily access the finished, subtitled videos and publish them. Engage with prospective customers on social media.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. The voice can be adjusted for tone and style based on the customer persona they are writing for. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees. Get MarTech!

Marketing AI 94

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 94

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ).

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Martech

FEBRUARY 29, 2024

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

Navigate the Channel

JULY 9, 2023

But a content calendar is designed to help keep your company or business organized while you connect with customers and prospects online. Start with five pieces of information, Facebook advises, and include the following information for each post scheduled: Date: When will the post be published? Theme: What is your post about?

Ad Building 65

Ad Building Tips Content Social Media 65

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Brandpoint

FEBRUARY 7, 2023

She isolates herself to maintain pristine focus while writing blog and social content for your brand. Make and nurture relationships Even if you think you know everything there is to know about the brand you’re writing for, chances are, there are others in the office who have a different perspective that you have yet to cover.

Work Management 62

Work Management Top of Funnel Content Marketing Planning 62

ClearVoice

MARCH 31, 2023

One goal of content is to nurture customers along the marketing funnel. Great content moves those customers from brand awareness to action. It doesn’t know what might shift your customers from impartial observers to active buyers. And Google always acts against spammy content, no matter who – or what – writes or designs it.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Buffer

MAY 4, 2022

But you don’t have to be the perfect wordsmith to write compelling and engaging posts. The idea is that instead of bombarding customers with promotional ads, you should enrich their experience through interesting, edifying, or educational content. You’ve probably never envisioned yourself as a blogger.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Sharpspring

NOVEMBER 10, 2022

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Kevin Indig

APRIL 1, 2023

At some point, especially as a venture-backed company, you want to increase the traffic growth rate from content, and the way to do that is to publish more volume. Writing is a creative pursuit, but scaling content is a science. We tend to romanticize writing for the web, but good content is the result of a measurable process.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Sprout Social

AUGUST 26, 2020

Writing social media captions is an art form in itself, and finding a new team member who can find the best words to perfectly capture your brand voice and your post’s objective is essential. Customer service. Having a full brand style guide documented helps every member of your team, not just new hires.

Social Media 139

Social Media Paid Search Agency Media Guidelines 139