Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. But you can’t trick them into becoming long-term, happy, profitable customers. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Webbiquity

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. This document should outline how often you plan to publish on each social media platform and the types of content to post. Source: Pixabay.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Hubspot

OCTOBER 18, 2018

People are open to new ideas, readers are consuming content through a variety of media, and traditional publishers no longer stand in the way of releasing a new title. Raise your hand if you’ve ever considered publishing a book. Now, keep your hand up if you know how to publish a book. * … slowly lowers hand*.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services.

Planning 363

Planning Paid Search Agency Content Marketing Advertising Agencies 363

Marketing Insider Group

JANUARY 25, 2022

Analyze and document your old website. Before you move into the new launch process, it’s a good idea to analyze your current website and document its strengths and weaknesses. There’s a way to make sure they’re all documented, tracked, and assessed throughout the website launch process. Test your UX.

Marketing Websites 262

Marketing Websites Industry CMS Lead Scoring Lead Ranking 262

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 262

Paid Content Advertising Agencies B2B Marketing Marketing AI 262

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. But as much as generative AI has captured the imagination, AI’s potential for transforming the customer experience across almost every industry and customer touchpoint is what will ultimately ignite excitement. It holds true here.

Marketing AI 128

Marketing AI Ethics Planning Touchpoints 128

Marketing Insider Group

FEBRUARY 27, 2023

And those who documented their strategy are 5x more likely to report high marketing ROI. By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 259

Lead Ranking Planning B2B Thought Leadership Lead Scoring 259

Vidyard

MARCH 5, 2021

How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Tiecas

MARCH 15, 2024

You are not alone if you don’t have a documented strategy or roadmap. According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. How to Document Your Content Marketing Strategy. Are you preparing to use content so your marketing team can generate leads and attract new customers?

Top of Funnel 76

Top of Funnel Marketing & Strategy Marketing Strategy Planning 76

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. This is a document that will be utilized by your whole content team, so you want to make sure everyone’s on the same page. Glad you asked!

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Find Your Tribe(s).

Social Media 333

Social Media Top of Funnel Social Marketing Marketing & Strategy 333

Martech

JULY 12, 2023

These documents came from IAB Tech Lab’s Rearc Addressability Working Group, which meets regularly to update existing protocols and introduce new ones. The standards and guidance benefit brands, publishers, adtech vendors and other partners in the DCR ecosystem, like privacy and security providers. Why we care. Security and privacy.

Work Management 90

Work Management Marketing Management Privacy Advertising Agencies 90

Optinmonster

FEBRUARY 15, 2024

For years, OptinMonster customers like you have begged me to build a lead magnet creator that would simplify that entire process. With dozens of beautifully designed templates you can get started, then customize as much or as little as you want. It’s a truly overwhelming process for most small businesses.

Small Business Marketing 96

Small Business Marketing Marketing Qualified Leads Leads Lead 96

Webbiquity

NOVEMBER 21, 2021

An email marketing tool with features to help grow your subscriber list with forms and landing pages; use predesigned templates or create custom emails; set up autoresponders and drip campaigns; segment audiences and tailor messages to each group; and analyze results with campaign metrics. Email Marketing Software. EmailOctopus.

Budget Programs 332

Budget Programs Marketing Management Software Webinar Metrics 332

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

Webbiquity

NOVEMBER 15, 2019

Self-publishing isn’t just for seasonal authors. To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. You need to follow a few steps if you want your eBooks to generate more targeted leads: Identify the audience (your target customer ).

Opt-in 164

Opt-in Top of Funnel Business Ad Exchange 164

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

APRIL 5, 2024

A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. Create or update your customer profiles. Update your customer personas accordingly. Document and update your new content marketing strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Salesforce Marketing Cloud

JANUARY 23, 2024

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Launch Marketing

MAY 8, 2019

Like anything else, your calendar needs to be enforced and maintained, but adhering to it will mean a consistent flow of valuable information to prospects and customers. Your content calendar’s primary purpose is to schedule when, where, and what you should post/publish, as well as outlining the types of content you plan to create.

Allocation 48

Allocation Marketing & Strategy Marketing Strategy B2B Marketing 48

Optinmonster

OCTOBER 29, 2023

General Blogging Statistics 70 million new posts are published on WordPress each month. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. Only 6% of bloggers publish the majority of their original content as guest posts.

Statistics 94

Statistics Paid Content Stats Blogger 94

ConvertKit

SEPTEMBER 18, 2018

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. This is great news since 90% of book proposals submitted to traditional publishing houses are thrown out with even fewer making it into the negotiation phase.

Amazon 41

Amazon Pricing Price Custom Publishing 41

Martech

MAY 8, 2023

Discovery The discovery stage involves learning, documentation and shared learning phases. The first exercise is to step in the customers’ shoes. Documentation phase Document the steps on the journey. Map this out as another documentation guide. Find the journeys they take. Where do they get stuck?

Marketing & Strategy 115

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 115

Martech

FEBRUARY 8, 2024

Step up your LinkedIn strategy with documents and polls. Additionally, the “SPF & DMARC for All” update allows customers to directly copy DMARC and SPF records from HubSpot to their DNS and monitor the connection status within HubSpot itself. Enterprise-tier custom object record limits increased by 500,000.

Enterprise Management 99

Enterprise Management Sales Qualified Leads API Hubspot 99

RebelMouse

APRIL 8, 2024

The ideal CMS for news websites is based on your specific needs, whether for large-scale publishing, AI automation, omnichannel distribution, or smaller news outlets. The news industry is demanding and competitive, requiring innovation, creativity, and reliable systems for high-volume publishing.

CMS Development 94

CMS Development Industry CMS Paid Content Enterprise Management 94

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Quick Start: MuleSoft API Designer : Design, test, and publish an application programming interface (API) specification using Anypoint Design Center. Instead of reading documentation, you get step-by-step instructions on how to navigate the System Administrator profile and edit the Login IP Ranges.

API 142

API Automation Peer-to-peer Ideal Customer Profiles 142

SocialPilot

MARCH 12, 2024

The scheduling feature has been a life, time and even career saver, especially for social media managers who maintain and publish content on multiple accounts. Step 4: Customize and Pick Publishing Option After uploading your reel, you must finish other steps before scheduling. Still facing issues scheduling Instagram reel?

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. Create a Strategy Document.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

JULY 27, 2023

The survey by Basis Technologies was done in July 2023 and had more than 200 respondents from agencies, brands and publishers. The voice can be adjusted for tone and style based on the customer persona they are writing for. 49% use generative AI tools at least once a week; 11% daily. of entry-to-mid-level employees. Get MarTech!

Marketing AI 94

Marketing AI Advertising Agencies Enterprise Management Paid Search Agency 94

Contently

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. How Contently Built a Customer-Centric Content Strategy for Xerox. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 132

Case Study Case Studies Studies Brand Identity 132

Martech

FEBRUARY 29, 2024

First, client teams must focus on documenting a holistic view of each client’s technology environment and architecture. Without this guiding map it will be impossible to implement AI-enabled applications that utilize the data the client has to deliver new customer insights and deep personalization and enhanced customer journey experiences.

Enterprise Management 109

Enterprise Management Consulting Work Management Marketing Management 109

ClearVoice

OCTOBER 12, 2021

Diagnosis: Failure to Address Customer Journey Stages. Symptoms: Too much content at top of funnel and not enough at bottom, or vice versa; not understanding the difference between content that serves one stage of the customer journey versus another. Develop personas and customer journey. Update your customer research.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Parse.ly

DECEMBER 15, 2022

That’s why we’re excited to share our favorite pieces published in 2022, including: Content highlights from Parse.ly technical documents. Before we dive into our own top content, we want to showcase incredible pieces from our customers. technical documents . Top-performing Parse.ly marketing content. Top-performing Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52