Trade Press Services Newsletter

SEPTEMBER 7, 2023

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Published materials. How many employees do you have?

Press 130

Press Personalization Brand Identity Branding 130

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. Additionally, owned content will likely drive engagement directly to your website rather than bringing the audience to a third party’s site such as a publisher website.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. What is B2B content marketing?

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. Why Trade Pubs Matter.

Press 67

Press B2B Blast Campaigns Public Relations 67

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. Once published, these brands will gain access to an audience of millions of professionals who follow, influence and impact their organizations.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Brandpoint

MARCH 5, 2019

Launching a product or service is an exciting time for a marketing department, but there are a lot of moving parts and planning to be done well before launch date — especially when it comes to your content creation and distribution strategy. Customer service reps can answer questions by simply pasting a link to the tutorial.

Press 69

Press Product Screencast FAQ 69

Launch Marketing

OCTOBER 18, 2023

As brand awareness increases, so will leads and customers. Here are a few tactics for promoting your new website: Distribute a Press Release. Let people know about your new website via a press release. Ensure your distribution is to your target audience so that you are reaching relevant prospects.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Contently

DECEMBER 10, 2020

In years past, we used these events to network with customers and prospects, and showcase new product releases. We talk to thought leaders from publishing and marketing, and invite listeners to ask questions live using the chat function. Listening to customers more. Doubling down on content.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Tiecas

FEBRUARY 14, 2024

By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. How Does AI Impact Industrial Content Creation and Distribution? Google has released its new generative AI capabilities in search. How Does AI Impact Industrial Content Creation and Distribution?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers. First, it can cost 5x more to acquire new customers versus keeping them.

Planning 273

Planning Lead Scoring Lead Ranking Gartner 273

Brandpoint

SEPTEMBER 2, 2022

Nail down your focus To successfully figure out a corporate communications plan that resonates with your consumers, you need to understand what makes sense for your company based on your company’s values and mission statement along with what your customers value. You can also go to your customers for feedback.

Transparency 96

Transparency Brand Identity Branding Ad Building 96

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

seo.co

JANUARY 23, 2022

Use Yoast to make sure you are optimizing each post for its target keyword, and after publishing the post I always make sure to build at least three internal links to it from other pages on your blog, using the keyword as anchor text, when possible. Write and publish a book & then promote it.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

chiefmartech

SEPTEMBER 20, 2022

He recently released his 2022 Channels Ecosystem Landscape , shown in the image above but discussed in more detail in his accompanying release write-up. The best-selling book Platform Revolution , released in 2016, was a major catalyst to these discussions. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Trade Press Services

JANUARY 2, 2024

This is especially true when it comes to communication channels, customer preferences and market trends. Being a customer-centric business is a full-time commitment. When a company is customer-centric its services, process, messaging and content are tailored to its target audiences’ needs, challenges and preferences.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

chiefmartech

FEBRUARY 27, 2024

According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%. It balances central control and distributed empowerment.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Sprout Social

NOVEMBER 30, 2023

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you. Publishing whitepapers/ebooks? Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

ClearVoice

FEBRUARY 2, 2024

It’s the behind-the-scenes engine that powers everything from content creation to management and distribution. Publishing and distribution strategy: How and where content is published. It can support planning, creation, distribution, and analytics. It’s grunt work. We recommend HubSpot.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

Marketing Insider Group

NOVEMBER 20, 2019

Four years ago, I suggested that businesses should remember why they exist: “ to solve a customer problem , and that the solution to that problem was born of insights gleaned from talking to potential customers.”. How can you become aware of those customers’ problems if your company’s culture isn’t on the same wavelength?

Paid Search Agency 257

Paid Search Agency Companies Demographics Marketing & Strategy 257

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Vidyard

MAY 19, 2022

The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same period in 2020. Among companies with fewer than 200 employees, 81% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

SocialPilot

MARCH 12, 2024

Even 15 years after World War II, it was still hard for Volkswagen to sell German commodities in the US market, especially since the automobile itself was considerably smaller than what the target customers were already using. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

chiefmartech

FEBRUARY 7, 2024

There continues to be debate about the wisdom or folly of letting non-IT employees build workflows, apps, agents, or composed customer experiences with no-code platforms. Our inaugual sponsor is MoEngage, who just released their 2024 State of Cross-Channel Marketing Report. Then have them explain it to me.)

Budget Programs 91

Budget Programs Marketing Automation Services Domain Software 91

Brandpoint

MARCH 26, 2020

2: Distribute strategically and use location targeting Breaking through the political noise can be difficult without a targeted plan. Strategic distribution, including geotargeting and audience segmentation, can help you stand out when others simply fade into the political news abyss.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. This means you can drive a lot more potential customers to your website without spending any money. You can make direct contact with your customers and leads any time you want.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Brandpoint

MARCH 30, 2020

Creating frequent, short and readable blogs is much more effective than irregularly publishing long blogs. Blog and website content conveys important information for potential customers Go beyond the basic information about your brand and what you do. Write your blog specifically for your intended audience or customer.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. What content will you publish, and when?

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Hubspot

MAY 11, 2020

And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? For those assets that are released as planned, it's likely they'll need a new tone that's appropriate for the new environment. On the contrary. The stakes are high, too.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. It leverages a distributed AI model to provide scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. User beware!

Marketing AI 82

Marketing AI Enterprise Management Work Management Marketing Management 82

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. Saying Thanks Did you have a good fiscal year, a successful product or service launch or maybe a campaign that customers loved? It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. Pricing customer service. What is the potential value of sales to these customers? Competition.

Marketing AI 112

Marketing AI Marketing Attribution Work Management Marketing Management 112

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. And I was mostly just on bulletin boards and talking, and that’s how I got customers.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Vidyard

MARCH 23, 2021

Start by looking at the buyer, customer, and/or user personas your company already has. Next, map the buyer’s journey for your product or service so you can identify points where video content can help potential customers move along the path to purchase (and what type of video is best suited for the task at hand).

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116