article thumbnail

10 Essential Elements of a Successful Corporate and Personal Branding Press Kit

Trade Press Services Newsletter

The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? Published materials. Include PDFs or clippings of any published articles about you or your company. Fact sheet. When was your company founded? Media assets.

Press 130
article thumbnail

Top Content Marketing Questions Answered

Marketing Insider Group

Some early classic examples of content in action are Benjamin Franklin’s Poor Richard’s Almanac, first published in 1732, and the American Bee Journal, launched by Samuel Wagner in 1861. The American Bee Journal is still published today! That is determined by researching your ideal customers and their buyer journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff. Without their knowledge and expertise, you put customer satisfaction at risk. How much of it is duplicative?

article thumbnail

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

10), and measurable custom conversion tracking (no. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Bethany Chambers , North Coast Media .

FAQ 95
article thumbnail

How to Grow Your Audience With Google Search and Discover

RebelMouse

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Then staying on top of the topic with regular updates is essential.

Google 96
article thumbnail

Why Sales-Marketing Alignment Is Necessary for ABM to Be Effective

Marketing Insider Group

All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Specifically, Develop high-quality, sales-enabled content that targets high-value leads at every point of the customer journey.

article thumbnail

Why salespeople should sell ideas: an FAQ

Chris Koch

Every B2B company has subject matter experts (SMEs) who are working with customers to solve problems and have deep backgrounds in customers’ processes, industries, and functions. The trick is to discover those sources of ideas in your organization and capture their wisdom for wider distribution.

FAQ 100