LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

Demand Generation 100

Demand Generation Marketing Management Marketing Automation Services ReadyContacts 100

Customer Experience Matrix

AUGUST 14, 2014

Some vendors only rank leads while others build multiple models for different purposes. • Whether the vendor sells prospect lists or only enhance names provided by the client. Whether the vendor provides lists of individuals as well as companies. Here are brief profiles of the vendors I’ve identified in or near this space.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

NOVEMBER 18, 2009

One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. This is a mistake. What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Inbox Insight

JANUARY 14, 2022

Inbox Insight, a technology focused leader in B2B Content Amplification and Demand Generation announces a MBO supported by Mobeus Equity Partners. The recent transaction was funded by Mobeus alongside vendor and management, with no third party debt funding. Date of Publish: 14 /01/2022.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Advertising Agencies Work Management 52

B2B Marketing Directions

NOVEMBER 19, 2022

Powerful marketing technologies enable B2B marketers to automate many communications with customers and prospects. But a "pinch" of additional human effort applied at the right time and place can boost demand generation results just like a tablespoon of bourbon elevates the taste of a Thanksgiving pecan pie.

Demand 52

Demand Marketing Automation Services Work Management Marketing Management 52

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Content that hits across the customer life cycle creates more influence over buyer decisions. And yep, it all comes back to the customer. In order to do that, we must place customer insights ahead of internal demands.

Top of Funnel 268

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 268

Martech

JANUARY 25, 2024

Her route took her through the publishing industry, then grad school, before diving into the intersection of marketing and technology by learning database marketing. I got an opportunity to move to New York and open a marketing office for that publishing company. This interview has been edited for clarity and length.

Work Management 80

Work Management Marketing Management Database Marketing Lead Gen 80

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? – Adobe has a strong focus on Customer Experience (CX). And if you didn’t, now you know!).

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Biznology

AUGUST 28, 2017

That’s what’s happening to publishing, and leading publishers will stay in upheaval until they adjust. But when publishers explore new roads they discover big new disruptions of their own. Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth.

Marketing Automation Services 168

Marketing Automation Services Lead Ranking Custom Publishing Amazon 168

Biznology

NOVEMBER 13, 2017

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” Immediate on-demand expectations are transforming consumption, including shopping, media, entertainment, messaging, and information. Publishers win.

Custom Publishing 143

Custom Publishing Mobile Advertising Marketing AI Amazon 143

Vidyard

MARCH 5, 2021

Demand Metric Report, 2020. Demand Metric Report, 2020. And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. P is for Publish. Video for Sales.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Martech

FEBRUARY 2, 2023

. “Everyone’s talking about first-party data, and it is very valuable,” he explained, “but most publishers who don’t have sign-on, they have about 3 to 10% of their readership’s first-party data.” Matching profiles with a publisher’s behavioral data provides enrichment. Why we care.

Marketing Management 105

Marketing Management Privacy Advertising Agencies Ideal Customer Profiles 105

Biznology

NOVEMBER 27, 2017

Twenty-first century exponential growth publishing can change everything. Vendors will know what connected customers want. Each customer will be served personally and efficiently with the products they need, when and where they’re needed. Is every customer kept so happy that they order again and again?

Marketing Management 132

Marketing Management Marketing Automation Services Forecasting Custom Publishing 132

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required. Like this post?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. B2B Marketing Zone. Brenda Gelston’ Marketing Momentum blog.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Of course, all these new providers are vying for the same customers. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

As with any space that is in its early stages, the marketing automation space has had its fair share of new businesses and vendors emerge. According to some who track this space, there are over 110 technology vendors alone. Of course, all these new providers are vying for the same customers. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). More education beyond the technology.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Biznology

FEBRUARY 24, 2022

I am a demand gen marketer. Let’s recall the ad sales pitch made by the trade publisher McGraw-Hill that brand awareness opens doors. Business buyers seek a long-term relationship with their vendors. Trusted, reliable partnerships are essential to a company’s ability to delivering value to its own customers.

B2B Marketing 104

B2B Marketing Lead Scoring Lead Ranking Brand Identity 104

NetLine

OCTOBER 12, 2018

This illustration is published by Scott Brinker of chiefmartec.com and is a curated from various sources to discover and categorize the players. Marketers are faced with so many nuances and variables when choosing vendors for their martech stack. As 2018 winds to a close, 2019 will surely bring more logos to the table. Talk to sales.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Salesforce Marketing Cloud

NOVEMBER 1, 2019

Selecting the proper vendor can be daunting, especially with the exponentially growing number of software providers on the market today. As a business development rep (BDR) at Evergage, I’ve watched a lot of companies go through the software solution evaluation process.

Vendors 45

Vendors Software Process Paid Search Agency 45

KoMarketing Associates

JULY 9, 2019

Recently, TrustRadius published “The 2019 B2B Buying Disconnect” report to shed light on the disconnect between B2B marketers and vendor expectations. However, on a scale of 1 to 4 (4 being the most trustworthy), B2B customers said that marketing collateral barely earned a 2.5 in terms of trust. as the most trustworthy.

Marketing Report 121

Marketing Report B2B Marketing B2B Purchase Intent 121

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. In 1950, Turing published a landmark paper, “Computing machinery and intelligence.” He published it, not in a scientific journal, but in the philosophy journal “Mind.”

Marketing AI 102

Marketing AI Enterprise Management Work Management Marketing Management 102

LeanData

MARCH 14, 2023

If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. From Lead Generation to Demand Generation B2B buyers tend to defer speaking to sales representatives until they are fully prepared to buy.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Customer Experience Matrix

APRIL 1, 2020

Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. They report that total retail demand fell by 86% by the end of March and even online revenue is down 73%. Food and health products fell after an initial stock-up surge in mid-March.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Salesforce Marketing Cloud

JULY 24, 2019

The customer data platform (CDP) category has been in the news a lot lately, with major announcements of mergers and acquisitions, funding for new and existing vendors, and new functionality being added. With the surge of recent activity, CDPs are one of the biggest trends in marketing technology these days. And it makes sense.

Vendors 60

Vendors Acquisitions Trends Activities 60

Customer Experience Matrix

APRIL 19, 2017

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

Marketing Management 198

Marketing Management Ethics Loyalty Customer Surveys 198

Champion Communications

OCTOBER 4, 2023

Aptum Top tech trends in publishing and media “Cloud Computing is now ubiquitous in just about every industry. Richard Hotckin, VP and GM at Aptum spoke with Press Gazette about the top tech trends in publishing and media as cloud computing becomes more important than ever.

Acquisitions 62

Acquisitions Work Management Marketing Management Verticals 62

KoMarketing Associates

JANUARY 19, 2022

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Binary Demand

JUNE 29, 2023

This information can be used to create highly targeted marketing campaigns, enhancing customer engagement and boosting sales. The data can be used to analyze and retain customers. Gain real-time visibility into the research activities and interests of your existing customers. However, working with raw data can be challenging.

Intent Data 52

Intent Data Intent ROI B2B 52

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120