What is Customer Segmentation?

Evergage

Since I joined the working world years ago, I’ve tailored the way I describe my job to whomever asks me “so what do you do for a living?”

4 Ways to Increase Customer Engagement

Modern Marketing

It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. When Gallup studied the subject, it found only 25% of millennials are “fully engaged” customers.

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

This may support the statistics that suggest customers are maintaining relationships with marketers via email. This seems to suggest that more marketing emails are making it into the inboxes of customers and prospects.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

How B2B Marketing is Changing in 2018

companies in the customer experience (CX), human resources (HR) management, and eLearning. emerging categories like customer experience. customers. of concern (customer engagement, account-based marketing) and more traditional challenges. 1How B2B Marketing.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

What Is Customer Marketing?

Act-On

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your product or service. First, successful customers are happy customers and their more likely to renew with you. The second reason is that successful, happy customers are also great advocates for your brand. They’re your customers who are willing to advocate for your brand, your company, your solution, your people.

Oracle CX Unity Looks Like a Real Customer Data Platform

Customer Experience Matrix

Although it was clear at the time that CX Unity offered some version of unified customer data, it was hard to understand exactly what was being delivered. Oracle has built connectors to expose CX Unity data within its own customer-facing CX Cloud systems.

Report: Customers Raising the Bar for Marketers to Meet Growing Expectations

KoMarketing Associates

As marketers work to achieve a number of goals, including customer satisfaction, new research suggests that the list of buyer demands continues to grow. In response, marketers are focusing on improving the customer experience. Sales Teams, Marketers, and the Customer Experience.

29.9% of Marketers Now Believe Customer Service is the Key to Standing Out

KoMarketing Associates

As marketers look for ways to stand out from the competition, new research suggests that they are turning to customer service to make an impact on their prospects. Personalization and the Advancement of Customer Relationships.

9 Award-Winning Customer Advocacy Success Stories

Why B2B Marketers Need to Develop A Publisher’s Mindset

Webbiquity

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. It cannot be self-serving to the publisher.

Report: 7 out of 10 Customers Want Marketers to Personalize Content for Them

KoMarketing Associates

More importantly, customers appear to be willing to provide more information to receive personalized marketing content. To receive more personalized content, 80 percent of customers report a willingness to share product category preferences with brands.

Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition.

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47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

New exponential publishing drives business growth and revenues

Biznology

How can publishers switch from being disrupted to exponential growth that disrupts others? As publishing turns fully digital, its companies face this existential threat: if you’re not an exponential competitor, you lose. How will a publisher drive exponential business growth?

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research. Approximately 32 percent of customers check out a brand’s presence on social media before even visiting their website.

How, And Why, You Should Calculate Customer Lifetime Value (CLV)

Act-On

The true value of a customer is not just the size of the deal. Instead, it should be calculated with other (more important) factors such as how long they are likely to remain your customer. What is Customer Lifetime Value? Are you finding your most valuable customers?

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The Customer Data Platform Institute (which is run by Raab Associates) on Monday published results of a survey we conducted in cooperation with MarTech Advisor. All central customer databases are not equal. The most common answers are personalization and customer insights.

Report: Customers and Marketers Disagree on Effectiveness of Campaign Integration

KoMarketing Associates

New research shows that while marketers may think that their ad campaigns are substantial and effective, customers have different feelings on the matter. Kantar Millward Brown recently published its report titled, “AdReaction: The Art of Integration,” which looked into how marketers navigate various ad formats to deliver integrated campaigns. The results found that while 89 percent of marketers believe their campaign strategies are integrated, only 58 percent of customers agree.

Here's Why Airlines Treat Customers Poorly

Customer Experience Matrix

Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event.

Singing the Customer Data Platform Blues: Who's to Blame for Disjointed Customer Data?

Customer Experience Matrix

I’m in the midst of collating data from 150 published surveys about marketing technology, a project that is fascinating and stupefying at the same time. Many surveys present a familiar tune: most marketers want unified customer data but few have it.

How customer-hero stories help you connect better

B2B Lead Generation

Do you focus on capturing product stories or customer-hero stories? In this interview, we talk about the power of customer-hero stories to connect emotionally with buyers to facilitate their buying journey. Who do we envision our best customers to be?

7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy

Influitive

On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? We can all agree that customers are the most important part of any business. After all, without customers, there would be no business! And yet we find ourselves spending most of our marketing dollars on finding new customers instead of nurturing the ones we already have. Customer retention marketing stats.

Customers Looking for Transparency and Human-Like Interactions from AI

KoMarketing Associates

Capgemini recently published “The Secret to Winning Customers’ Hearts With Artificial Intelligence” infographic, which showed that 73 percent of customers are already aware that they are having interactions enabled by AI. However, customers still have some demands of marketers.

Customer Data Platforms Spread Their Wings

Customer Experience Matrix

I escaped from my cave this week to present at two conferences: the first-ever “Customer Data Platform Summit” hosted by AgilOne in Los Angeles, preceding Shop.org, and the Technology for Marketing conference in London, where BlueVenn sponsored me.

Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients. Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories.

Take leadership through exponential growth publishing

Biznology

How can publishers take back leadership from the tech giants, Google and Facebook ? Exponential growth publishing switches the paradigm from “corporate-first” to “people-first.” What happens if publishers and media add a powerful “people-first” paradigm that “corporate-first” Google and Facebook find difficult to follow? Publishers win. Customers in connected consumption with their preferred vendors. Lesson for leaders.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. Now that the list is set, the next step is to research which features are actually present in which vendors and publish the results. The system retains the input data as long as the customer chooses.

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Evergage Named a Strong Performer Among B2B Customer Data Platforms

Evergage

Evergage is excited to announce our inclusion in The Forrester New WaveTM: B2B Customer Data Platforms, Q2 2019 report that was just published today (Forrester login required for download or for purchase).

Report: Poor Data is Stopping Marketers from Providing an Optimal Customer Experience

KoMarketing Associates

Marketers work hard to create a single customer view (SCV) that they can rely upon to cater to their customers’ wants and needs. 98 percent of companies use data to improve the customer experience. Delivering a Positive Customer Experience.

How to turn your business blog into a publisher

Biznology

Regardless of the products or services you sell, your goal likely boils down to one objective: solving customers’ problems. Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses.

Survey: 36% of Marketers Struggle to Capture the Attention of Customers

KoMarketing Associates

However, there are known ways to break through the noise and stand out to customers, according to the report. For example, 48 percent of customers say that humorous ads are the most effective at grabbing their attention. Marketers and Customer Relationship Management.

Survey: Marketers Challenged in Developing Real-Time Customer Insights to Improve CX

KoMarketing Associates

Marketers are still invested in delivering a memorable customer experience (CX), but it is not without its challenges, according to new research. Verndale recently published the “Solving for CX: 2018 Customer Experience Survey” to gauge how businesses are approaching CX differently. Research revealed that a lack of real-time customer insights (31 percent) is still holding organizations back from CX success. B2B Marketers and the Customer Experience.

Customers Continue to Challenge Marketers to Deliver Personalized Experiences

KoMarketing Associates

As marketers look to enhance the customer experience, new research shows that personalization is becoming increasingly important. Epsilon Marketing published “The Power of Me: The Impact of Personalization on Marketing Performance” and discovered that 90 percent of customers believe personalization is “very/somewhat appealing.” As customers lean toward personalization, data also shows that marketers are getting better at it.

Multi-Channel Publishing From Within Engage

ScribbleLive

When you’re able to make a positive impact, either by helping someone with your product, changing someone’s mind about a negative perception, or ensuring that your customers feel heard, you feel good. Then you publish to Facebook. Introducing Publish & Tweet with Content Studio.

Connected consumption is the new customer experience (CX)

Biznology

When countless products and services become connected, personal customer-vendor relationships will be added. Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Publishing’s current digital and business models will be obsolete. Publishing must find a new bridge to an always-on, multi-way 21 st -century publishing platform.