What user-generated content is and why you need UGC in your Content Marketing strategy


User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content?

Why You Should Invest In Content Curation


One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis.

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How S’well uses Curalate to drive sales with AI + user-generated content


User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. User-generated content celebrates brand loyalists.

The 21 Best Content Curation Tools


Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). A social network / curation tool for images.

Millennials Love User-Generated Content


They prefer user-generated content (UGC) – content generated by their peers. Millennials spend 18 hours per day with media, and 30% of that time is spent looking at user-generated media.

5 Things Spotify Can Teach You about Content Curation


When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. The first—and perhaps most key—figure involved in a user-driven campaign is the Organizer.

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The Secret to Instagram Success: Square’s Community Curation Strategy


Source high-quality user-generated content. User-generated content comes in all shapes and sizes. At Buffer, for example, we implemented a user-generated content strategy that helped us to grow our followers by more than 400 percent in one short year.

User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. This is an even graver mistake given the ease with which user content can be collected through social media.

T-Mobile Curates Web Content


Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content.

Unskewing the Web: Curators as filters


awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Online content curators, on the other side, are still poorly served.

Content curation for nonprofits: benefits, ideas, and steps you can take today


This is the time to focus your nonprofit’s content efforts on content curation. What is content curation for nonprofits? Content curation is the process of selecting, editing, and publishing content from third-party sources to your audience. Curated social media posts.

How to turn your business blog into a publisher


Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Consider a user-friendly content management system (CMS) that enables you to publish different types of content, such as text, video, and images.

3 Questions From Our Webinar on The Future of Content and Search


Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about.

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B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Embrace UGC (User-Generated Content).

The Dont’s of Influencer Marketing


Social media posts are also much easier to edit, share on a different platform, and eliminate if they aren’t generating positive results (as opposed to traditional marketing like billboards and print ads). These influencers will be more likely to curate posts that can speak to their followers on a personal level. Last week, we outlined the “Do’s” of influencer marketing with tips to consider as you are creating an influencer marketing campaign.

The Do’s of Influencer Marketing


As consumers, we’re not only influenced by carefully curated ads, but also by the recommendations and the opinions of our peers, favorite bloggers, and celebrities. Blog Sponsorships branding collaboration content content creation content strategy Creative digital influencers instagram marketing media Snapchat social Social Media social media apps social media marketing social storytelling sponsorship trends twitter user generated content YouTube

USA Today Ups its Game on Fan Engagement


In order to accomplish this, USA Today turned to ScribbleLive Engage, a publishing platform that has the capability to combine the commentary of frontline reporters with user-generated content. Best Practices Interviews Featured content curationAs an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily.

Influencer Marketing, Content Creation, and UGC: 3 Questions From Our Webinar on The Future of Content and Search


Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about.

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? The Imgur user base thrives on authenticity; they’ll never go for it!” The post Can User-Generated Content and Promoted Posts Live Together in Harmony?

7 Proven Benefits of Using Social Media for New Content Creation


Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. Content Curation

Content Hubs: Your Ultimate Quick-Start Guide


Curated content. User-generated content. Same goes for traffic you send to other publishers and blogs when you curate your hub. Centralized, controlled user experience. Impact of content curation in content hubs. Here’s the good news: content curation will make this process exponentially easier without adding to your workload. Here is a snapshot from SEMrush for email marketing topic: Step 4: Add highly relevant content (your own + curated).

Best B2B Marketing and Sales Strategy Guides and Insights of 2011


Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. ” Why lead generation and branding aren’t mutually exclusive by iMedia Connection.

The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know


Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Better lead generation. Content Curation Tools. Content Curation Tools.

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Interview with Neal Schaffer

Onalytica B2B

I am also a passionate advocate of and evangelist for content curation, so the combination of these things has given me a unique perspective that I believe has helped me stand out and be recognized in the crowded sea of content marketers. Neal Schaffer – Founder of PDCA Social.

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions


We will also feature Engage, a platform that provides marketing teams with the ability to create engaging content experiences via user-generated and original content curation, customizable long- form visualizations and more. We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year.

xiQ vs. LinkedIn Sales Navigator


Realizingthe needs of B2B selling, xiQ brings a one-stop solution which seamlessly integrates curated insights to: Raise awareness about clients and prospects. Here’s why: More than CVs and User Generated Content. AI-generated DISC Personality Analysis.

A Step-by-Step Guide for Resharing Content on Instagram


million users join the platform by 2020 with a projected growth of 4.5 With so many users, there is an overflowing amount of content that is being distributed. With so many users and businesses that have an Instagram profile, it’s important to create a social strategy.

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How To Make Your Photos Look Authentic?

Marketing Insider Group

One way to find these types of images is to licensed user-generated content from real-world photographers. My favorite resource for this is Twenty20 , which provides the largest collection of rights-cleared user-generated photographs.

Cut Through The Clutter (and earn more shares)


Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! Curate content. If done right, curating content can help you fill your editorial calendar with quality content and drive traffic on an ongoing basis (without sacrificing quality).

How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Brand Awareness: Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in influencer activity will pay out for your relationship building. Be A Curator. Do you want to hear a social selling fairy tale?

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. Curate content to network with you network.

How to Leverage the Rock Content Engage Platform to Reach Your Election Goals


While you’ll likely always share the larger debates and polling results with anyone who navigates to your site, consider placing your niche, more curated content behind a gate or paywall. Increased User Engagement.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Emails that don’t incorporate curated user generated content (UGC) fail to capitalize on the growing power of social influencers. • Automatically generate content variations, including language and location-based variations to best serve international customers.

Martech news roundup: Optimizely, Adobe, NextRoll


How S’well uses Curalate to drive sales with AI + user-generated content. In our roundup of this week’s martech news, we highlight: Optimizely has released Performance Edge for faster testing. Adobe has unveiled Customer Journey Analytics.

Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic

Only B2B

Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy. Look at these statistics published in an article by Foundation , Instagram users publish 46,740 posts per minute.

ABC: How Storytelling Can Impact Lives


That was our way to curate all the missing people. When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater.