Why You Should Invest In Content Curation

RockContent

One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. What is curated content? The pros and cons of curated content.

What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Content Curation: What Does It Mean for Your eCommerce Business

Scoop.it

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well.

How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

How to use data for content curation

Sprout Social

That’s where content curation comes in. In this guide, we show you how to use data to curate content for social media and share posts that resonate with your audience. What is content curation? But curating content for social media is a bit more straightforward.

6 Tips for Curating Content to Build Social Media Exposure

Scoop.it

However, while some businesses have seamlessly adapted to their larger online audience, others have struggled to engage with users in a competitive social landscape. There’s little point in curating your content if it’s not going to strike a chord with your target audience.

Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. It takes a highly specialized mix of social media presences to support a well-constructed user content campaign.

Class 63

Curation and Personalization: How (Not) to Compete with Amazon

Convert

There are signs, though, that this kind of AI-driven curation is losing ground among consumers. RECOMMENDED RESOURCE : Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users. Curated product recommendation on JustFab.

5 Things Spotify Can Teach You about Content Curation

RockContent

When it comes to killer content curation and user engagement, Spotify is a role model. In fact, they’re doing such a good job with music that there are five big lessons Spotify can teach anyone trying to curate engaging content: Lesson #1: Add Unique Value. Spotify doesn’t just provide a music streaming service—it curates playlists and allows customers to curate their own. Lesson #2: Customize Content for Individual Users.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Source high-quality user-generated content. User-generated content comes in all shapes and sizes. From simply sharing users’ photos, to photo contests and product reviews, many thriving companies on Instagram are experimenting with user-generated content in one form or another. At Buffer, for example, we implemented a user-generated content strategy that helped us to grow our followers by more than 400 percent in one short year.

User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. But while some brands have recognized this opportunity, the vast majority have yet to leverage user content, according to a report from L2. This is an even graver mistake given the ease with which user content can be collected through social media. Sigma Beauty’s User-Generated Success Story.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

Source high-quality user-generated content. User-generated content comes in all shapes and sizes. From simply sharing users’ photos, to photo contests and product reviews, many thriving companies on Instagram are experimenting with user-generated content in one form or another. At Buffer, for example, we implemented a user-generated content strategy that helped us to grow our followers by more than 400 percent in one short year.

T-Mobile Curates Web Content

Biznology

Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? I think with Web and digital content, the consumer was the first one to curate content. They used search to seek out a collection of content, both corporate-produced and user-generated, in order to make an informed decision. Image by Dan_H via Flickr.

Unskewing the Web: Curators as filters

Biznology

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. Online content curators, on the other side, are still poorly served.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

Content curation for nonprofits: benefits, ideas, and steps you can take today

Scoop.it

This is the time to focus your nonprofit’s content efforts on content curation. What is content curation for nonprofits? Content curation is the process of selecting, editing, and publishing content from third-party sources to your audience. Curated social media posts.

How to turn your business blog into a publisher

Biznology

Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Consider a user-friendly content management system (CMS) that enables you to publish different types of content, such as text, video, and images. Tie them all together with a content curation post that links out to all the articles you’ve published on the topic.

3 Questions From Our Webinar on The Future of Content and Search

RockContent

Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about. And the good news is that, as you can see, there is no shortage of tools and resources to arm you with the intel you need to generate an unending stream of content ideas.

Search 100

What’s The Secret to Creating More Authentic Content?

Scoop.it

By addressing this issue head-on, you can change your approach to marketing and generate more engagement and traction with your target audience. Leverage User-Generated Content. One of the best ways to improve your authenticity is by leveraging user-generated content.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Embrace UGC (User-Generated Content).

The Dont’s of Influencer Marketing

Nuvi

Social media posts are also much easier to edit, share on a different platform, and eliminate if they aren’t generating positive results (as opposed to traditional marketing like billboards and print ads). These influencers will be more likely to curate posts that can speak to their followers on a personal level. Last week, we outlined the “Do’s” of influencer marketing with tips to consider as you are creating an influencer marketing campaign.

7 reasons online reputation can level up your business

Scoop.it

Think: reviews, testimonials, user-generated content like images and videos, and much more that can become the foundation for your: Social ads, such as Instagram, Facebook, Twitter, and Pinterest. Best Practices Content Curation Content Marketing

The Do’s of Influencer Marketing

Nuvi

As consumers, we’re not only influenced by carefully curated ads, but also by the recommendations and the opinions of our peers, favorite bloggers, and celebrities. Blog Sponsorships branding collaboration content content creation content strategy Creative digital influencers instagram marketing media Snapchat social Social Media social media apps social media marketing social storytelling sponsorship trends twitter user generated content YouTube

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? When I heard image-sharing service, Imgur was planning to monetize its community of 31 million US users by offering promoted posts to brands in July, my first thought was, “Oh, no! The Imgur user base thrives on authenticity; they’ll never go for it!” Users are not afraid to take a position on something when they upload their images,gifs, and memes.

USA Today Ups its Game on Fan Engagement

RockContent

In order to accomplish this, USA Today turned to ScribbleLive Engage, a publishing platform that has the capability to combine the commentary of frontline reporters with user-generated content. Best Practices Interviews Featured content curationAs an institution, USA Today needs no introduction. Founded in 1982, it is one of the most well-known mid-market newspapers in the US and has a national distribution of more than one million copies daily.

How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. Check out part 2 on content organization and curation, and part 3 all about content distribution. User-generated content. Lead generation forms and integration with Mailchimp.

Influencer Marketing, Content Creation, and UGC: 3 Questions From Our Webinar on The Future of Content and Search

RockContent

Also, use a combination of keywords and topic platforms like HubSpot’s blog-topic generation tool to come up with a backlog of story ideas. Solicit content ideas from internal teams to get a sense if what end users, consumers, and customers actually want to hear about. And the good news is that, as you can see, there is no shortage of tools and resources to arm you with the intel you need to generate an unending stream of content ideas.

Content Hubs: Your Ultimate Quick-Start Guide

Scoop.it

Curated content. User-generated content. Same goes for traffic you send to other publishers and blogs when you curate your hub. Centralized, controlled user experience. Impact of content curation in content hubs. Here’s the good news: content curation will make this process exponentially easier without adding to your workload. Here is a snapshot from SEMrush for email marketing topic: Step 4: Add highly relevant content (your own + curated).

7 Proven Benefits of Using Social Media for New Content Creation

Scoop.it

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. Users can subscribe to hashtags, so there is no reason for you not to follow them. Acquiring audience-generated content. User generated content is the talk of the town. Content Curation

The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know

Optinmonster

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Better lead generation. Content Curation Tools. Content Curation Tools.

Tools 106

GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

RockContent

We will also feature Engage, a platform that provides marketing teams with the ability to create engaging content experiences via user-generated and original content curation, customizable long- form visualizations and more. We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year.

Top 9 most visited websites of the United States

RockContent

It relies, like all others, on user-generated content but is more focused on curation. Instead of creating, users aggregate, match, and repurpose the content they find interesting. Working with Digital Marketing is a never-ending learning process.

Interview with Neal Schaffer

Onalytica B2B

I am also a passionate advocate of and evangelist for content curation, so the combination of these things has given me a unique perspective that I believe has helped me stand out and be recognized in the crowded sea of content marketers. Finally, I am a big fan of content curation and leveraging user-generated content. Neal Schaffer – Founder of PDCA Social.

How to Choose Newsletter Content to Engage Your Audience

Scoop.it

Curate Content for the Reader. You should constantly be curating industry content and information that’s relevant to your reader. Include User-Generated Content. If you’re able to find and collect it, user-generated content is powerful.

Cut Through The Clutter (and earn more shares)

RockContent

Every 60 seconds 300 hours of new video is uploaded to YouTube, Instagram users like 1,736,111 photos, Pinterest users pin 9,722 images, 1,041,666 Vines are uploaded, and 284,722 snaps are shared. One of the videos Patel uploaded to Crazy Egg generates $21k of business every month! Curate content. If done right, curating content can help you fill your editorial calendar with quality content and drive traffic on an ongoing basis (without sacrificing quality).

The 8 best live streaming tools to try in 2020

RockContent

By entertaining your users with streaming sessions , you can interact with them, create a long-term relationship, and engage them even more. Your team can create virtual events in order to foster engagement and attract users’ attention. The cost is $19 per month or user.

Tools 236