6 Tips for Curating Content to Build Social Media Exposure


In a marketplace that’s become increasingly digital in the wake of COVID-19, it’s more important than ever that businesses look to optimize their content for audiences on social media. Categorize Your Curated Content by Topic. Don’t Shy Away From User-Created Content.

8 Best Social Media Feed Tools to Boost Followers


Are you looking for the best social media feed tools for your website? Publishing user-generated testimonials can have a significant impact on your website’s conversions. In this post, we’ll explain the best social media feed tools on the market.


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What user-generated content is and why you need UGC in your Content Marketing strategy


User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content? Social media activations.

Why You Should Invest In Content Curation


One good answer is curated content. Though producing original content should be an integral part of any content strategy, there are plenty of occasions when curated content can save you time and resources, engage your audience, (and when done right) drive traffic on an ongoing basis. Curated content also helps you showcase how your partners, fans, and stakeholders are interacting with your brand. What is curated content? The pros and cons of curated content.

How to use data for content curation

Sprout Social

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. What is content curation?

Social media stories: Your guide to all social media story platforms

Sprout Social

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories?

Content Curation: What Does It Mean for Your eCommerce Business


All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Encourage User-Generated Content.

11 Dos and don’ts on social media etiquette for businesses

Sprout Social

Oversharing and spamming on social media. These are social media etiquettes we all know (but sometimes fail to follow). Personal accounts aside, businesses also should maintain certain etiquette in their social media presence. Do it right on social media.

How S’well uses Curalate to drive sales with AI + user-generated content


User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. Curalate making social media shoppable.

Curation Principles in Content Marketing for eCommerce Brands


Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content.

How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey.

How to Use Social Media for Ecommerce (Tips and Examples)


Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands.

Social Media Event Promotion: The Complete Guide


When it comes to social media event promotion, it’s important to make a plan. Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. But, social media event promotion is far from over once your guests walk through the door. An effective social media event strategy will involve connecting with your followers before, during, and after an event.

The Case for Letting Your Social Media Managers Get Weird


It often takes something special to stand out as a brand on social media. Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup.

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Social Media Changes in 2020: How to Stay Prepared

Sprout Social

For social marketing professionals, it’s a constant challenge to stay up to date with the latest changes on social media platforms. Your social media strategy is the map that guides your social media marketing plans for the upcoming campaign, quarter or year.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

Is it the end of organic reach on social media? Yes, the (average) organic reach on social media has been falling over the years. Because we’ve seen businesses, including ourselves, growing their organic reach on social media in the last few years. How to (still) get organic reach on social media. Understand and stay up-to-date with the social media algorithms. So how does each of the social media algorithms work?

What is Social Media Automation? (+ 7 Tools That Will Make it Easier)


If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. What is social media automation?

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! Expert content has an 88% greater impact than brand content and 50% better than the user generated reviews, indicating investing in a subject matter expert strategy will pay out for your relationship building. Social Media

How to perfect your product launch on social media

Sprout Social

Do you know what a successful social media product launch looks like? Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. The 6-step social media product launch plan.

An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers

Martech Advisor

Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Let’s see how an effective social media strategy and online shopping experience can help you woo both these generations. Influencers inspire both generations, especially the post-millennials.

Spring Clean Your Top 5 Social Media Channels


ACE Your Social Strategy for Effective B2B Lead Generation. The same is true in the world of business, particularly when it comes to B2B lead generation. Given that social media marketing has become one of the most exciting business activities, let’s talk about why spring cleaning your social channels is essential and how to do it. Let’s Focus on these Top 5 B2B Social Media Channels: 1.

13 of the Best Social Media Management Tools


If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. The best social media management tools meet a variety of needs, from marketing to customer service to social selling. Social media scheduling tools.

How to create a social media calendar that works

Sprout Social

With the constant flow of new content, news and ideas, it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Live tweets for major events or reactive posts related to significant news are engaging for your audience and interesting to create as a social team. A social media calendar will save you time and allow you to track and test different strategies to see what resonates most with your audience.

Unskewing the Web: Curators as filters


awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. Image by prettyflower via Flickr. by Aaron Kim.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

Much like how those searching for love have just one or two sentences, and a handful of snapshots, to convince someone to actually commit to meeting up for a date, creating social media bios for brands comes with the same cyber trials. One example of a social media marketing strategy that gets right to the point, without sacrificing any essential information or personality, is Dollar Shave Club’s Twitter bio. Social Media Marketing

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. There are a number of entertainment industry factors that play into these victories: new options for television viewing, media companies willing to trying new formats, and the decline of traditional metrics like Nielsen Ratings. to sharing and curating user content about the show.

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How to Manage Social Media Without Overloading Your Schedule


Social media isn’t an option for businesses. To stay relevant and competitive, and connect more with your audience, businesses must be active on social. But being successful at social media marketing takes more than just posting the occasional tweet, image or update. . You also need to make sure you’re eyeballing your site traffic to see if social is driving any new site visitors and helping convert them to new leads. Repurpose and Curate.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget.

User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. But while some brands have recognized this opportunity, the vast majority have yet to leverage user content, according to a report from L2. This is an even graver mistake given the ease with which user content can be collected through social media. Marketing Social Media

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. But those that do find that there is an unlimited supply of engaging content ideas to share across social media. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

How to turn your business blog into a publisher


Instead of writing blog posts that try to sell customers your product or service, you provide useful, actionable, or entertaining content that gets shared through email, social media, and other channels. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Tie them all together with a content curation post that links out to all the articles you’ve published on the topic.

The complete guide to social media for musicians

Sprout Social

And if you’re laser-focused on building up your SoundCloud or Bandcamp presence, you might want to consider expanding your horizons to social platforms. For the sake of building up a base or rabid followers and getting discovered by new ones, understanding the in’s and out’s of social media for musicians is a matter of “when,” not “if.” ” Why social media marketing for musicians matters so much.

How Inspiring Brands Give Thanks on Social Media

Content Marketing Institute

In the spirit of Joe Pulizzi’s recent love letter to the CMI team and community, I thought I’d share thoughtful ways companies have used their social media pulpits (and other content platforms) to give thanks to their audiences. From grand gestures of goodwill to simple social shout-outs, the following efforts are just a sample of the ways your brand can demonstrate its genuine appreciation to those who make your business successes possible.

The Secret to Instagram Success: Square’s Community Curation Strategy

Buffer Social

When your product powers millions of businesses and sellers around the world , you’re bound to find some incredibly inspiring stories to share on social media. But those that do find that there is an unlimited supply of engaging content ideas to share across social media. For financial technology company Square their community of entrepreneurs and business owners is at the very core of their social media strategy, most prominently on Instagram.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources.

7 Proven Benefits of Using Social Media for New Content Creation


Content curation is the engine behind every successful brand. For getting new content, social media is the undisputed best source. Almost every big brand gets at least a part of their content from social media. Therefore, we can say it’s surely effective in both content curation and content marketing. In this article, we’ve decided to dive into the details of social media as a platform for new content creation. Content Curation