Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Scoop.it

AUGUST 3, 2021

Content curation is one of the most effective ways for businesses to keep their audience constantly engaged on social media without having to invest all their time in thinking and executing content ideas. Curated content can also make for a perfect conversation starter with leads. But what is content curation?

Curation 104

Curation Small Business Marketing Top of Funnel Paid Search Agency 104

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

Circle Studio

MAY 26, 2022

You might even ask yourself if your firm’s social strategy should include it. Whatever the case, the changing landscape of social media is an opportunity for B2B firms and marketers. This social media platform is considered more authentic and down-to-earth than other social networking platforms like Facebook.

Social Media 78

Social Media B2B Marketing Social Marketing Marketing Strategy 78

Buffer

SEPTEMBER 1, 2022

Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Q: Thanks for taking the time to meet with me for Social Proof Shaan! I suggest you find what type of content you like to create, whether interviewing people or curating stuff for your feed. And the byproduct will be your brand getting built.

Curation 104

Curation Impressions Top of Funnel Startups 104

Marketing Insider Group

JULY 3, 2023

One of its best features is the ability to find current trending topics from social media. The Trending Now section uncovers the most viral posts from the previous 24 hours. The newsletter and network also help readers discover sources for funding and product market fit.

Trends 281

Trends Marketing AI Lead Scoring Lead Ranking 281

Oktopost

AUGUST 4, 2020

Let’s face it, finding out you went viral on LinkedIn is exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! But what exactly does going viral even mean? Here is my story!

Viral Marketing 136

Viral Marketing Linkedin Ideal Customer Profiles Social Media 136

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Sprout Social

JANUARY 9, 2017

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Why You Should Know the Best Times to Post on Social Media.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Scoop.it

JANUARY 11, 2024

But unless their first product is a viral hit, an industry-leading business gets to the top with years of careful brand-building. By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. At this point in the Web 2.0

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. One example is the viral collab between Heinz and Absolut Vodka , which brought to life a limited-edition pasta sauce inspired by a TikTok trend.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists? Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Traditional media is no longer the source… socially adept athletes are.

Social Media 133

Social Media Media Blogger Television marketing 133

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Viral Marketing 105

Viral Marketing Work Management Planning Paid Search Agency 105

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social.

Marketing Budget 111

Marketing Budget Budget Programs Enterprise Management Work Management 111

Sprout Social

DECEMBER 14, 2022

Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. The holistic campaign stretched across all of Pacsun’s digital and social channels including exclusive content on YouTube, Instagram, Snapchat and Discord. This isn’t an all-encompassing list, but they’re the most common.

Examples 108

Examples Brand Identity Branding Multi-Channel 108

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

Sprout Social

JANUARY 12, 2022

Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Here are the most common types of word of mouth marketing that consumers encounter in the wild: Social shout-outs. Either on-site, social media, Google or third-party review aggregators. Review sites?

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

Peer-to-peer 123

Peer-to-peer Work Management Marketing Management Budget Programs 123

Brightedge

MAY 16, 2021

The New Rules of Marketing and PR: How to Use Social Media and Viral Marketing to Reach Buyers Directly by David Scott, 2017. The book is a good introduction to the role of social media marketing and PR. He also explains how to curate information and spot trends for those who are interested.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

ClearVoice

AUGUST 1, 2019

It’s all the rage among businesses to have a social platform — a “why” or a mission or some public-facing page on the company website that aligns a brand with a social cause. Never just piggyback onto the social justice meme of the moment. Four responsible social campaigns that are doing it right: Airbnb.

Campaigns 60

Campaigns Peer-to-peer Lead Ranking Social Media 60

Biznology

JANUARY 8, 2014

At our fingertips are the tools to enable instantaneous viral and global communications. We can create and curate relevant content and promote the fact that our organizations have multiple ways to engage with key stakeholders. They need to evolve to be social businesses. They need to evolve to be social businesses.

Webinar Metrics 80

Webinar Metrics Wikipedia Transparency Social Media 80

Martech Advisor

SEPTEMBER 25, 2019

While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs. Enter TikTok, an iOS and Android social media video app for creating and sharing short lip-sync, comedy, and talent videos.

Mobile Advertising 75

Mobile Advertising Advertising Agencies Cost Per Click Cost Per Thousand 75

Bluetext

APRIL 7, 2021

The professional networking platform announced the unveiling of a new “Creator Mode” to build their voice and audiences. Social Platforms Taking a Cue from One Another . These new features are the latest of many social media shifts, as we notice a trend of social platforms taking cues from one another.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

BuzzSumo

FEBRUARY 24, 2021

But with strategic content curation, you can become the go-to industry source they’re looking for. My friends, we are talking about content curation , a not-so-new concept that top marketers have been utilizing for years now. Proper content curation can yield extremely big results that might surprise you.

Curation 145

Curation Content Distribution Trends 145

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Consider the flood of messages that erupt whenever anything newsworthy happens or something goes viral.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Marketing Insider Group

SEPTEMBER 29, 2011

And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. You ask your agency to create a cool “viral” video or “advergame.”

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Biznology

JANUARY 9, 2014

This product is the secret behind the viral content of many notable brands, including HomeDepot, GoDaddy, and Groupon. This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. BuzzStream. FollowerWonk. Google Alerts.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Sprout Social

NOVEMBER 16, 2016

Twitter is an integral part of social media marketing these days. It’s the perfect network for connecting to customers in real time and building connections. In fact, data from Shareaholic on all major social media sites found Twitter to be the least effective in terms of driving clicks. Social Media Reviews.

Twitter 99

Twitter Traffic Ad Building Tips 99

Optinmonster

APRIL 15, 2020

Now, we have loads of tools that allow us to socialize, shop, and run an entire business from home. Networking with other experts in your field. Between splurging on fancy hotels, sightseeing, and networking happy hours, many conferences tend to lose steam after lunchtime. Run an Online Contest on Social Media.

Conference 94

Conference Work Management Budget Programs Marketing Management 94

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. Organizations have been increasing their investment in social media budget and resources, with 82% of CMOs citing social media as their top growing channel of 2021.

Social Media 118

Social Media B2B Thought Leadership Media Paid Search Agency 118

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 135

Paid Social Agency Social Media Work Management Organization 135

ClearVoice

JANUARY 11, 2024

What is shared/social media? Shared/social media is the term used to describe platforms on the internet that exist to connect and entertain users – typically for free – through the creation and sharing of content. Why is shared/social media important? billion are social media users.

Social Media 52

Social Media Media Viral Marketing Buyer's Journey 52