Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

Content4Demand

SEPTEMBER 21, 2018

Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. Publishers and content creators are striving to capitalize on the format’s popularity.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Curating Resources 1.2 Get it Free Contents 1.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Binary Demand

MARCH 1, 2024

Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services. Publishing content at the wrong time can diminish its effectiveness.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 52

Storytelling Enterprise Management Brand Identity Branding 52

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Connect with colleges and former peers, follow pages of top executives and follow influencers in your industry to curate a newsfeed that ensures you won’t miss out on any action.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve.

Storytelling 61

Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Sprout Social

AUGUST 3, 2023

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Audience preferences for storytelling in marketing More time at home and on their phones also meant audiences were wanting for more entertainment.

Social Media 89

Social Media Media Content Storytelling 89

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Content Standard

MARCH 17, 2016

The result is a consistently excited audience of readers, regardless of Kleon’s publishing pace. Where Kleon’s list is unique in its careful curation and sense of style, executive search firm BSG Team Ventures takes a very different, but similarly effective approach to its regular mailings. ” The result? .

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services. Viewers were engaged and challenged to make them consider what truth meant to them.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Avitage

MARCH 7, 2012

I’ve just read this compilation of insights and predictions published by the Content Marketing Institute (CMI).

Social Media 120

Social Media Microsite Planning Social Marketing 120

Scoop.it

MARCH 7, 2023

To make sure that your video content is on par with your storytelling, and that you’re able to portray your brand and business properly with video, you should be able to produce high-quality videos. Animaker Not a professional designer or video-maker? Not a problem.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. For example, Nordic publisher Schibsted launched an app designed for users between the ages of 18-25.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

ClickZ

JUNE 3, 2020

30-second summary: Betches Media is a digital publisher which was founded in 2011. Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Content Standard

APRIL 12, 2019

But Netflix execs haven’t been surprised by the success of their original content, nor have they taken much of a financial gamble, because sophisticated algorithms tell them which stories and storytellers will resonate the most with their audiences. Spotting Trends and Storytelling Opportunities. Like Amtrak, U.S.

Enterprise Management 85

Enterprise Management Content Marketing Brand Identity Branding 85

Convince & Convert

FEBRUARY 1, 2016

Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. The holistic approach to social media content curation is perhaps the only strategy that involves a give-and-take between brand and buyer.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. First was the first app ever published by the Washington Post. How has curation become a larger part of creative direction? Curation is equally as important as creation for a multitude of reasons.

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Hubspot

MAY 22, 2017

Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. Brands from any industry looking to level up their visual storytelling chops should keep a close eye on fashion brands for inspiration.

Brand Identity 100

Brand Identity Branding Planning Paid Search Agency 100

Seismic

NOVEMBER 18, 2020

Whether you’re a CMO, CRO, or boots-on-the-ground storyteller, you’ve seen it before: the gaping hole at the bottom of the marketing funnel. You don’t need a data science degree to use Content Analytics to uplevel your team’s impact. That’s where our new Role-based Dashboards come in.

Top of Funnel 52

Top of Funnel Analytics Enterprise Management API 52

SmartBug Media

APRIL 12, 2019

One of my favorite blogs from Challenger outlines “ Why Salespeople Need to Be Storytellers ” to help sales professionals understand the importance of storytelling and learn how to tell a story. Their blog is curated by a team that lives and breathes content marketing every day. Content Marketing Institute. The Sales Blog.

B2B Thought Leadership 63

B2B Thought Leadership Webinar Metrics Storytelling Thought Leadership 63

ClearVoice

JANUARY 26, 2024

It requires consistently publishing informative and relevant content that addresses your target customers’ interests, pain points, and comment questions related to your service. User-Generated Content: UGC also requires an investment — from curating to repurposing. This means shoring up your search visibility is critical.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Mailmunch

JULY 9, 2021

Editorial newsletters are an effective email marketing tool that allows publishers to share content with their current and potential customers. The newsletters are composed of extracts from the publisher’s website written in an easily digestible format. Should one automate newsletters or curate them? The worst part?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Hubspot

NOVEMBER 3, 2015

These creators are content experts, in the business of entertaining audiences and publishing creative stories. According to recent data , 56% of publishers indicate sponsored content and native ads are the most likely ad offering to increase in value over the next two years. It’s storytelling. The bottom line? Final Thoughts.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Media 28

Vidyard

JULY 25, 2018

You can use them as a guiding light when you need to take a step back from your publishing strategy. Consistency: Regularity Over Volume When I talk about posting consistency, most people’s minds immediately jump to publishing volume. It all depends on how much content you can create or curate. How often is too often?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Contently

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. Curate your content into segments for specific audiences. Finimize, a financial advisory company, curates content in several different email newsletters. Don’t just publish a digest.

Newsletter 72

Newsletter Service Best Practices Budget Programs 72

Sprout Social

DECEMBER 10, 2018

Instagram automatically gives you the option to publish content to the likes of Facebook, Twitter and Tumblr, for starters. This also allows you to publish to both platforms without having to hop between them. Check out how Beardbrand curates their Instagram content for their homepage. Publish video content to IGTV.

Effectiveness 100

Effectiveness Tagging Advertising Funnels Custom Publishing 100

Anyword

AUGUST 13, 2019

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Anyword

AUGUST 13, 2019

The findings are based on our analysis of data from hundreds of publishers across a variety of verticals. One publisher betting on “frequency through utility” to drive growth is Cleveland.com, which began testing a program in July where subscribers receive twice-daily hyperlocal reporting delivered via text message.

CPC 40

CPC Cost Per Click Facebook Lead Ranking 40

Hubspot

FEBRUARY 17, 2017

Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. This effort allowed the company to curate discussions around Zappos careers and highlight team members through interviews. It's also used to promote "Microsofties'" stories published on the official blog: 8) Adobe.

Paid Search Agency 73

Paid Search Agency Examples Companies Curation 73

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media. Focus on Storytelling.

Social Media 91

Social Media Class Word of Mouth Media 91

Hubspot

AUGUST 29, 2019

I also recommend (and personally subscribe to) their weekly email subscription, The Skinny , which offers a thoughtfully curated rundown of the latest PR, marketing, and communications news and trends. How publishers navigate ‘b t briefs’ from agencies. Three posts to check out: Why Does a Woman CEO Need to Be a News Story? Spin Sucks.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

seo.co

JANUARY 10, 2022

However, it is essential to transcribe the video content and publish it under the video post. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content. Shoppable posts across multiple social platforms let you leverage a storytelling approach to sell your offerings.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Embrace the tenets of authenticity and transparency and publish unexpectedly truthful facts about your business. His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. The trick is to create or curate in a manner that’s authentic to the brand’s voice.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134