What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content?

Content Curation: What Does It Mean for Your eCommerce Business

Scoop.it

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. Most of the time media outlets and varied blogs leverage curation, but it can be beneficial for online businesses as well.

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How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC can be a powerful tool to help brands sell products, with 85% of users indicating that UGC is more trustworthy than branded content and nearly 70% of users finding UGC more authentic—and appealing—than classic, brand-controlled product images. User-generated content celebrates brand loyalists.

Curation Principles in Content Marketing for eCommerce Brands

Scoop.it

Meticulously selected and creatively presented, curated pieces can enrich the content strategy of every online retailer. It goes without saying that content curation can save a large amount of time and money for your marketing team. So, ASOS still needs to work out its curated content.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. But beyond my personal investment, the show’s cancellation prompted a viewer-driven user-generated content campaign on a scale that absolutely baffled me. It takes a highly specialized mix of social media presences to support a well-constructed user content campaign.

Class 63

Curation and Personalization: How (Not) to Compete with Amazon

Convert

There are signs, though, that this kind of AI-driven curation is losing ground among consumers. RECOMMENDED RESOURCE : Personalization-at-Scale for B2B: Delivering 100,000 Unique Experiences to 100,000 Users. Curated product recommendation on JustFab.

Unskewing the Web: Curators as filters

Biznology

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. Online content curators, on the other side, are still poorly served.

Content curation for nonprofits: benefits, ideas, and steps you can take today

Scoop.it

This is the time to focus your nonprofit’s content efforts on content curation. What is content curation for nonprofits? Content curation is the process of selecting, editing, and publishing content from third-party sources to your audience. Curated social media posts.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion? They can use it in their own Facebook, Instagram, or Snapchat Stories, leading to some excellent user-generated content. Post user-generated content of the event.

How to turn your business blog into a publisher

Biznology

You won’t find many promotional articles in its timeline. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement. Consider a user-friendly content management system (CMS) that enables you to publish different types of content, such as text, video, and images. Tie them all together with a content curation post that links out to all the articles you’ve published on the topic.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. From optimizing your posts and profile to rethinking your approach to content promotion, any combination of these tips are fair game when it comes to Instagram promotion. Cross-promote your Instagram posts across other networks. Rethink how you present your products and promotions.

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? When I heard image-sharing service, Imgur was planning to monetize its community of 31 million US users by offering promoted posts to brands in July, my first thought was, “Oh, no! The Imgur user base thrives on authenticity; they’ll never go for it!” The post Can User-Generated Content and Promoted Posts Live Together in Harmony?

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Embrace UGC (User-Generated Content).

7 reasons online reputation can level up your business

Scoop.it

Finally, when you make online reputation a priority, you get to turn it into a standalone engine for promoting your brand and your products. Best Practices Content Curation Content Marketing

How to engage your audience with a content hub

Scoop.it

To gain this control, you need to get intentional about the content you publish and curate. Check out part 2 on content organization and curation, and part 3 all about content distribution. User-generated content. Lead generation forms and integration with Mailchimp.

The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know

Optinmonster

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Better lead generation. Content Promotion Tools. Content Curation Tools.

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7 Proven Benefits of Using Social Media for New Content Creation

Scoop.it

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. Users can subscribe to hashtags, so there is no reason for you not to follow them. Such a business relationship both promotes their brand and gives them fresh content to work with. Content Curation

Top 9 most visited websites of the United States

RockContent

It gets you more customers and, even better still, more promoters. It relies, like all others, on user-generated content but is more focused on curation. Instead of creating, users aggregate, match, and repurpose the content they find interesting.

How to Choose Newsletter Content to Engage Your Audience

Scoop.it

There’s a general rule of thumb that says email newsletter content should be 90 percent educational and informative and 10 percent promotional. In fact, you may even have newsletters where you don’t do anything promotional all – and that’s perfectly fine. Curate Content for the Reader.

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Step 3: Collect, Edit, and Promote Your Crowdsourced Content for Maximum Impact. Promote your crowdsourced content everywhere. Check out their whitepaper, The Quick and Dirty Guide to Curated Content.

Here’s how to get your music featured on Spotify playlists in 2021

ConvertKit

Spotify, with its 356 million users , essentially ended the dreaded peer-to-peer sharing that decimated the music business in the late '90s. It has also given musicians new ways to promote their music—most notably through Spotify playlists. User-generated playlists.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Oracle

Emails that show the wrong price or promote out-of-stock items don’t just lose revenue, they hurt the customer experience. Emails that don’t incorporate curated user generated content (UGC) fail to capitalize on the growing power of social influencers. 1:1 Email Promotions With email personalization , retail marketers can target the right customers with the right promotions. By Kristen Dunleavy, senior content marketing manager at Movable Ink.

8 delightful email newsletter examples from creators (and ideas for growing your own)

ConvertKit

With over 4 billion active users—yep, that’s a B—email continues to be the most popular way for brands, businesses, and creators alike to reach their audience. Should I send curated links, or write something new every week? Curated content. User-generated content.

How Segmenting Your Content Strategy Can Work Wonders

Biznology

This is the basis of market segmentation and your content strategy depends on what your target audience is interested in and what channels you use to promote your content. If you have an office in London, you can still curate content from the U.S.,

5 Marketing Tactics You Should Be Using in 2021

Stevens & Tate

According to recent studies, half of all American Internet users watch video content online every day, whether it’s on their computers or on their phones. Curate User-Generated Content. One way to build your authenticity is to leverage user-generated content.

5 ways to boost your business with an online reputation monitoring system

Scoop.it

Turn user-generated content into a marketing vehicle. A single piece of user-generated content can be used across a range of channels and campaigns. Your online reputation management system is up and running.

Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic

Only B2B

According to HubSpot , Content distribution is the process of sharing, publishing, and promoting your content. Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy.

11 Must-Follow Digital Marketing Trends In 2021

seo.co

The way businesses build their brand, and promotional campaigns changed for good in 2020 as a global pandemic drastically changed everything. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings.

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, marketers can take a more active approach to generate positive buzz. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Leverage user-generated content. User-generated content (UGC) is content created by your audience, for your audience. For example, contests and giveaways are a fun way to boost engagement among your users.

Social media stories: Your guide to all social media story platforms

Sprout Social

While feeds are carefully curated, social media stories tend to be more spontaneous. On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again.

11 Dos and don’ts on social media etiquette for businesses

Sprout Social

Don’t Be Overly Promotional. But that doesn’t mean you should constantly share advertisements or promotional content. Use the right blend of entertaining, educational and promotional content to keep your audience engaged. Oversharing and spamming on social media.

How to Leverage the Rock Content Engage Platform to Reach Your Election Goals

RockContent

Election coverage is a public service but it’s also a way to build reliability with your audience and promote your outlet as a trusted resource for voters. While you’ll likely always share the larger debates and polling results with anyone who navigates to your site, consider placing your niche, more curated content behind a gate or paywall. Increased User Engagement.

Types of Email Newsletters

SendX

The whole table chuckled and a friend even spilled his juice as I stoically replied, “definitely curated, full of GIFs, and with a funny footer.” Medium's Daily Digest It requires complex algorithms and tracking user’s interaction with the platform. How to curate such a newsletter?

Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

One of our top priorities as marketers is lead generation. Luckily there were several great sessions around lead generation this year at INBOUND. On Facebook, posts where the first three characters are not letters generate the most engagement. Curate content.

Millennials Want to Identify with Brands and Their Content

Oracle

Millennials are officially America’s largest generation. With the Boomer generation in decline, Millennials are expected to remain the dominant generation for decades to come. The market potential for the Millennial generation is staggering. Now that I have your attention, here’s the rub: Millennials are particular, easily distracted, and more demanding of brands than any other generation, that is, when they choose to engage with them.

Brand 152

ABC: How Storytelling Can Impact Lives

RockContent

That was our way to curate all the missing people. Because of its clear value to the community, the missing persons page was heavily promoted. “We Whether it’s Community Content to help access and curate user-generated content, ScribbleLive Engage to run live blogs when there is a presidential debate or when we’re watching celebrities walk down the red carpet, there are constant applications for us,” Schwartz explained. “We

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Competitions : Select influencers to run and promote your competitions. Social Advertising : By using influencers in conversion-led social advertising (particularly visual ads), you’re hooking a user in with the familiar face. Curation : Influencers remain influential by getting exposure.