What user-generated content is and why you need UGC in your Content Marketing strategy

RockContent

User-generated content is a term being discussed right now in every business with Digital Marketing strategies. You’ll see: What is user-generated content? What is user-generated content?

How S’well uses Curalate to drive sales with AI + user-generated content

ClickZ

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. User-generated content celebrates brand loyalists.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

#SavetheExpanse Is a Master Class in User-Generated Content

Content Standard

Fans are now coordinating, producing user-generated content, and even executing makeshift marketing campaigns—including funding a rocket launch —to save their favorite programs. The first—and perhaps most key—figure involved in a user-driven campaign is the Organizer.

Class 82

User-Generated Content Provides Big Lift to eCommerce Brands

Content Standard

User-generated content has become a great source of content for brands, with consumers typically placing more trust in user photos than with brand-produced content. This is an even graver mistake given the ease with which user content can be collected through social media.

Unskewing the Web: Curators as filters

Biznology

awareness, much was said about the new —now old—Web being all about participation: in the age of User-Generated Content , everybody and their mother became a publisher, leveling the playing field. Online content curators, on the other side, are still poorly served.

Social Media Event Promotion: The Complete Guide

Hootsuite

When it comes to social media event promotion, it’s important to make a plan. But, social media event promotion is far from over once your guests walk through the door. 6 ways to promote an event on social media before it happens. One guarantee about social media event promotion?

How to turn your business blog into a publisher

Biznology

You won’t find many promotional articles in its timeline. Instead, you’ll see visually stunning content—often based on user-generated media—that sucks in the reader and encourages engagement.

How to promote your Instagram: 13 ways that actually work

Sprout Social

It’s time to rethink how to promote your Instagram account. As a result, it quite literally pays to have as many tactics as possible to promote Instagram to your target audience. Cross-promote your Instagram posts across other networks. Optimize your profile for promotion.

B2B Instagram Strategy: A Simple Guide

Heinz Marketing

In all honestly, social media has become second nature to my generation. We are accustomed to curating images that tell our personal stories in the ways we want others to see us. The popularity of Instagram can either be our generation’s curse or it’s advantage, depending on how you want to see it; regardless of your perspective, we can all agree the tool is extremely powerful for navigating a highly-connected world. Embrace UGC (User-Generated Content).

Can User-Generated Content and Promoted Posts Live Together in Harmony?

Content Standard

Imgur recently made a move toward promoted posts to monetize its 31 million users, but will the move backfire? The Imgur user base thrives on authenticity; they’ll never go for it!” The post Can User-Generated Content and Promoted Posts Live Together in Harmony?

The Ultimate Content Marketing Toolbox: 55 Tools You Need to Know

Optinmonster

Here’s one thing we know: The same research shows that one way successful marketers achieve great content marketing ROI is to use tools to help with content creation, curation, and distribution. Better lead generation. Content Promotion Tools. Content Curation Tools.

Tools 105

7 Proven Benefits of Using Social Media for New Content Creation

Scoop.it

Content curation is the engine behind every successful brand. Therefore, we can say it’s surely effective in both content curation and content marketing. For efficiency primarily, social media has proven to be the best solution for content curation. Content Curation

How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd

Hubspot

As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. Step 3: Collect, Edit, and Promote Your Crowdsourced Content for Maximum Impact.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Emails that show the wrong price or promote out-of-stock items don’t just lose revenue, they hurt the customer experience. Emails that don’t incorporate curated user generated content (UGC) fail to capitalize on the growing power of social influencers.

How to Leverage the Rock Content Engage Platform to Reach Your Election Goals

RockContent

Election coverage is a public service but it’s also a way to build reliability with your audience and promote your outlet as a trusted resource for voters. Increased User Engagement.

Top 5 Highly Effective Content Distribution Strategies To Drive More Traffic

Only B2B

According to HubSpot , Content distribution is the process of sharing, publishing, and promoting your content. Although the content distribution process is administered post content curation, it should be step one of your content marketing strategy.

Types of Email Newsletters

SendX

The whole table chuckled and a friend even spilled his juice as I stoically replied, “definitely curated, full of GIFs, and with a funny footer.” Medium's Daily Digest It requires complex algorithms and tracking user’s interaction with the platform. How to curate such a newsletter?

ABC: How Storytelling Can Impact Lives

RockContent

That was our way to curate all the missing people. Because of its clear value to the community, the missing persons page was heavily promoted. “We When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding.

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

If a genuine product market fit is established, the right marketing mix will generate fast-growth and long-term success. Competitions : Select influencers to run and promote your competitions. Curation : Influencers remain influential by getting exposure.

5 Marketing Tactics You Should Be Using in 2019

Stevens & Tate

According to recent studies, half of all American Internet users watch video content online every day, whether it’s on their computers or on their phones. Curate User-Generated Content. One way to build your authenticity is to leverage user-generated content.

Turn Your Customers Into Marketers

Salesfusion

Top five reasons to curate user-generated content. As marketers, we all know that there’s nothing better than having a third party promote our brand. It creates an unstoppable, marketing superstorm, and that superstorm is known as user-generated content, or UGC.

5 Simple Ways to Use Storytelling in Your Marketing

Act-On

That’s the story generator. If you do a lot of promotion of the case study, the exposure for their brand might be enough to convince your partner company to do the case study for no “payment” … though they’re basically taking payment in the free advertising they’ll get from participating. User-generated content is one of the most interesting things in marketing right now. Kind of like curated “newsjacking”: 4.

Top 10 marketing trends to watch for in 2020

ClickZ

But as user needs expand and grow more complex, so must voice search features, and so must optimization. According to Quora Creative , most users are open to receiving personalized tips, promotions, and event notices via their voice activated speakers.

Trends 111

The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Slick photos, self-promotional stories, and chances to win football tickets abound, yet there isn’t a blog in sight. One example is their “Cognitive Cooking” campaign powered by “Chef Watson” This was in the form of an app and a printed recipe book that users could buy.

How to Create Sports Content for Big Events

RockContent

Create or curate content throughout the timeline of the event. Some brands are very effective at incorporating user generated content into your broader marketing strategy. Sports is one of the largest industries on the planet.

Millennials Want to Identify with Brands and Their Content

Modern Marketing

Millennials are officially America’s largest generation. With the Boomer generation in decline, Millennials are expected to remain the dominant generation for decades to come. The market potential for the Millennial generation is staggering.

Brand 197

How to Improve E-Commerce Consumer Experience in 2020

Martech Advisor

Toby Britton, CMO at Miappi explores how brands can improve their e-commerce experience in 2020 by using marketing tools such as user-generated content to personalize their consumer experience in an effort to support their e-commerce experience strategy.

How to create a social media calendar that works

Sprout Social

Additionally, we’ll give you some strategies on ways to manage your schedule internally and how to promote collaboration across teams and departments. Use a combination of promotional material, entertaining content and curated or user-generated content.

How to perfect your product launch on social media

Sprout Social

Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. As you map out your content, keep in mind what your goals and KPIs are when promoting new products.

5 Ways to Leverage Word-of-Mouth Marketing in a Digital Age

Zoominfo

But, marketers can take a more active approach to generate positive buzz. When you send review requests, alternate between these channels so you can generate a more comprehensive collection of reviews across the web. Leverage user-generated content.

Measure & Increase Instagram Engagement

Sprout Social

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Getting users to actually interact and not just scroll by your post is what determines real engagement.

How to Establish an Instagram Aesthetic: 10 Brands Doing It Right

Hubspot

Since 2010, Instagram has garnered more than 500 million users , 4.2 To succeed, you’ll need to establish a distinct brand aesthetic, a well-curated feed, and an effective community management strategy -- all stemming from your own unique brand identity.

Brand 79

Instagram Growth Hacks 2018: Build Your Brand Organically

Ladder.io

With more than 400 million daily active users, Instagram is growing 5 times faster than any other social media platform in the U.S. Recent studies also show that Instagram users are 58 times more likely to engage (i.e. Time-bound or urgent promotions.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

Encourage User-Generated Content. User-generated content inspires your community to create and share content about your brand. Example : Apple has created the #ShotoniPhone hashtag on Instagram to allow users to share their photos and videos clicked using an iPhone.

Social Media Changes in 2020: How to Stay Prepared

Sprout Social

These social media algorithm changes made so far, according to Facebook , are to provide a better experience for users and reduce misinformation. Part of these changes mean users are more frequently seeing posts from personal connections like friends and family rather than brands.

8 Exceptional Examples of Customer-Led Storytelling

ClearVoice

GoPro began to collect and curate the best of it , and in that process not only viral-marketed its way to a billion-dollar brand but democratized adventure sport content. How to continually promote one’s service in the former space while also attempting to address the pain of the latter?

How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyday user experience. It seems that users like them, too.