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How to Use Zero-Party Data to Level Up Your Content ROI

Marketing Insider Group

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Image Source: Digital Marketing Institute That’s why when you’re curating the perfect content marketing strategy , the key to success is to collect first-party data, but to also include zero-party data.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

From discount offers to content, curate every experience for an individual audience. Be aware of data regulation policies. With multiple privacy laws being enforced by different countries, this challenge just gets larger and thornier. Staying updated on data privacy laws is the first step. But all is not lost (yet).

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. But where there are consumers, there’d better be data transparency.

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Metaverse dangers: How to protect brands from the dark side

Sprout Social

There isn’t much regulation at the moment, which has led to inconsistent expectations and user experiences, especially surrounding security and privacy best practices. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse.

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How email marketers everywhere can learn from privacy success in the UK and EU

Martech

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Email performance in the U.K. Navigating unsubscribes and other pain points after MPP.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. To protect recipients, these three email providers are implementing stricter anti-spam policies. Marketing strategies face some headwinds in 2024.

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Data Collection, Privacy, and Security with Viral Bajaria, CTO & Co-Founder

6sense

Data collection, privacy, and security is serious business and has become a top concern for both ABM platform vendors and buyers. Alongside this trend is a cloud of confusion and fear surrounding the privacy and security of the data being collected and used. What types of privacy practices should I look for in a vendor?

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