Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. …

Demand Generation Agencies 146

Demand Generation Agencies Demand Generation Lead Generation Paid Content 146

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

JULY 28, 2016

My colleagues writing about the Content Marketing Continuum have examined how story form can be used to transform your marketing process. Those that had originally focused on licensed or curated content shifted in our direction and talked about content creation. They will sell services their business cannot provide well.

Storytelling 40

Storytelling Paid Search Agency Companies Enterprise Management 40

Magisto

MAY 20, 2020

Remote learning presents many opportunities, as well as challenges, for both teachers and students. Your videos should present one topic or chunk of information in a way that’s memorable and easily absorbed. Instead of writing an essay or answering a quiz, try giving your students the fun mission of creating a video themselves.

Video Marketing 52

Video Marketing Best Practices Curation Storytelling 52

Content Marketing Institute

MARCH 30, 2018

My thoughts and feelings about design, decoration and the general world of creatives have greatly evolved over the years and as I recognize and work to rectify mistakes of my own, it’s making me realize how steeped in judgment so much design writing can be. Non-Obvious trend: Back-storytelling. Be thoughtful. Be elegant.

Curation 109

Curation Content Marketing Proposals Dwell 109

Mailmunch

JULY 9, 2021

This comprehensive guide will give you six actionable tips on how to write an editorial newsletter that converts. For this reason, many organizations would curate the newsletter from their best article of the week, month, or quarter. A poorly curated newsletter will not only be ignored, but it can also increase your unsubscribe rate.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

KoMarketing Associates

DECEMBER 19, 2013

A big part of being a writer involves coming up with things to write about. In this article, B2C outlines 42 ways content marketers can clear their heads and focus on the task at hand, including stepping away from the computer, writing until you’re “unstuck,” changing your writing location, and more. So what does this mean?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

ClearVoice

FEBRUARY 8, 2019

“I started this website… and the genesis of it was me wanting to write a book way back when… And the way the universe has of pushing me forward, about two months later, I was in a pretty major car accident and walked away. What I wanted to do was build on a skill set I already had, which was writing and television.

Advertising Agencies 96

Advertising Agencies Curation Television marketing Social Media 96

KoMarketing Associates

JANUARY 16, 2013

Or, for new ideas about how to present content visually, keep current with Pinterest , the “ultimate visual content curation tool.”. After all, storytelling “sets a rhythm in motion to allow your readers to finish what they’ve started.” The finished content can be engaged over a long period of time,” writes Joe Pulizzi. “It

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Bluetext

MARCH 15, 2023

Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Followed by a complete spec user experience design presentation that knocked the cover off the ball. How has curation become a larger part of creative direction? Who was your first creative director?

Creativity 31

Creativity Marketing AI Curation Paid Search Agency 31

Vidyard

JULY 25, 2018

It all depends on how much content you can create or curate. Use that to shape your social media storytelling. I’m not saying you need to write about your relationship with your parents in your next LinkedIn post but there is value in sharing your opinion or something near and dear to you. How often is too often?

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Sword and the Script | B2B

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” There are some caveats to note.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

ClearVoice

MARCH 22, 2019

Though the world of writing is historically competitive, it takes more than a wordsmith to make media magic. As freelance writer and content strategist Caitlin Collins explains, “As the ability — and ease — to write and share expands, the voice of career writers seems to get lost… and yet these voices are tremendously important.

Tips 70

Tips Blogger Aggregators Barriers 70

Martech Advisor

DECEMBER 19, 2019

Writing content that is easier for #Google to understand can help you write better content for humans. B2B organizations can showcase the human aspect of the organization by releasing an employee-curated weekly playlist. Explore Social Media Storytelling. Storytelling doesn’t always have to be a tear-jerker.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Hubspot

AUGUST 21, 2013

Some SlideShare presentations are better than others. But the best SlideShare presentations represent all three. To help you kick your own SlideShare presentations up a notch, here are 20 awesome SlideShares to check out. According to this presentation by Bryan Rieger, that''s only a small fraction of the mobile web story.

Marketing Management 28

Marketing Management Advertising Agencies Viral Marketing Stats 28

Webbiquity

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Pawan Deshpande presents a remarkably useful model for content planning, the “Content Marketing Pyramid.” by GO Marketing.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Read on for an overview of each (presented in no particular order) along with their top content marketing tips. Ann Handley is the Chief Content Officer of MarketingProfs, self-professed content marketing bossypants, and best-selling author of Content Rules and Everybody Writes. B2B Content Masterminds.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

APRIL 26, 2019

. “Instead of recognizing social media as an opportunity to strengthen the customer connection, companies have inexorably squeezed the ‘social’ out of social media,” writes marketing guru Mark Schaefer for the Social Media Examine r. ” B2B Embracing LinkedIn for Content Distribution Strategy.

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. And, when we had a few unanswered questions, we curated responses from expert sources. Instead, you should be focused on the most original presentation of your ideas possible. We are here to help.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Content Standard

MARCH 17, 2016

Austin Kleon is a New York Times bestselling author who’s made a niche for himself writing about creativity, art, and business. Where Kleon’s list is unique in its careful curation and sense of style, executive search firm BSG Team Ventures takes a very different, but similarly effective approach to its regular mailings.

Newsletter 40

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 40

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Write articles, share knowledge and make connections. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. People seem to like my writing: contentrulesbook.com annhandley.com. Write case studies, eBooks, white papers, etc.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Marketing Insider Group

NOVEMBER 16, 2021

Expect more on this from me in future blogs, articles, and presentations now that I am focused full-time at Wolters Kluwer Compliance solutions (both “day job” and “midnight projects”) upon Thought Leadership. Yes, “great storytelling” is key to cover everything we discussed at Marketing Vision 2021, and this is a great tool to enable it.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Content Marketing Today

APRIL 2, 2013

I'll dig more deeply into individual presentation content soon. But for now, here are some of my favorite takeaways from the many awesome presenters on the first day of Confab 2013. But, the presenters made it easy to understand the what, why, and how of implementation. Kate Kiefer Lee, Content Curator, MailChimp.

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

B2B Marketing Insights - WE

JULY 31, 2018

So while writing is a form of art, writing for findability is a science. In other words, we don’t agree with writing copy for copy’s sake. As for storytelling, the age-old marketing cliché still rings true: the story creates the customer. It’s important to note that not all content is created equal. Site Design.

Design 66

Design Process Paid Search Agency Budget Programs 66

Brandpoint

JUNE 27, 2019

Each year, there is a different topic of focus, and this year’s was “Digital Storytelling.” There was a full schedule for the day, including speakers, presentations and discussion panels. Don’t solely rely on word count – Write substantial, relevant content while striving for readability.

Storytelling 97

Storytelling SERP Public Relations PR 97

Heinz Marketing

JULY 12, 2021

Build a relationship with your local bookstore and it could be the best source of curated books for you. Carla: I think that big gap in fear is because it is a lot that has to do with storytelling because there is this, I guess, cliff between what the future’s going to look like and what it looks like right now.

B2B Sales 106

B2B Sales Gartner Paid Search Agency Amazon 106

OutboundView

FEBRUARY 28, 2019

Not ideal company target – we’re talking the customer writing the checks or using your products. Decision Makers are the individuals focused on high-level, strategic outcomes, and are usually writing the check for your product or service. Another option would be to have someone curate the list for you by hand. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Heinz Marketing

FEBRUARY 19, 2018

Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Everybody used to write stuff, but we’ve all moved to a three or four inch screen, right?

Top of Funnel 49

Top of Funnel Banner Ads Paid Search Agency Banners 49

Hubspot

SEPTEMBER 11, 2013

They reached out to their audience to invent a new dance, and ended up receiving a story that, according to Mildenhall, "was much more captivating than what an advertising agency would write.". Try catering your web content to the people who are visiting your site, and presenting them with the right information at the right time.

Advertising Agencies 28

Advertising Agencies Planning Mobile Advertising Paid Search Agency 28

Marketing Insider Group

SEPTEMBER 5, 2023

Before you write a word, know who you’re writing for. These gaps present opportunities for you to step in and offer something unique or more comprehensive. Storytelling with data. Image Source: E2M Solutions The Strategic Approach to Content Marketing Every piece you create should have a clear purpose.

Research 260

Research Content Marketing Work Management B2B Thought Leadership 260

Magisto

JULY 28, 2019

Since you may not have much room for content when writing a bio, you need to be very clear about the prime objective of your business/brand. Apple’s Instagram profile is running a campaign of storytelling for iPhone users under the hashtag # ShotoniPhone. Tip #5: Curate highlights . Tip #7: Add action button.

Best Practices 75

Best Practices Ideal Customer Profiles Work Management Marketing Management 75

RebelMouse

APRIL 3, 2018

These changes present a good opportunity to make sure your site's "About Us" and contributor bio pages are well written and detailed. If you're producing multiple pages of new content on a regular basis, be sure to keep the content original when you're writing for different locales. February 13, 2018: Introducing Google AMP Stories.

Google 53

Google Lead Ranking SERP Lead Scoring 53

Single Grain

MAY 25, 2023

The real magic lies in how you present this information to your audience. Creating a narrative involves presenting your data in a compelling, easily digestible and relatable manner. If you are a writer , you could share a story about your personal writing process. This can help build trust and rapport with your audience.

Marketing AI 52

Marketing AI Content Burn Rate User-Generated Content 52

Contently

OCTOBER 15, 2020

Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9 Even if the material doesn’t come from you all the time.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

ClearVoice

MARCH 28, 2020

When I sat down to begin this ambitious quest for 100 notable quotables, I initially planned to curate contenders from my personal collection. Elevating copy, whether personally created or curated, flies in the face of the best journalistic advice I’ve ever received which was, “Don’t marry your words!”. Richard Branson. Thomas Edison.

Creativity 106

Creativity Curation Social Media Deliverability 106