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Recap: Debating the Efficacy of the CMO at the Boston GTM Transformation Summit… And Looking Forward to RDU

ANNUITAS

The Westin Copley Place was the perfect venue, and we had a curated cross section of marketing, sales and commercial leaders to roll up their sleeves and discuss what it really means to build a Converged Growth go-to-market organization.

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3 ways to rethink content’s role in your B2B GTM strategy

Martech

Deliver multi-media content that gives your audience the control and context they crave Develop, tailor and deliver content in the format and the channels our audiences rely on. Offers for deeper reading or additional assets : Curate for them. • Who do they aspire to be?

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results. Multi-channel Approach: Utilizing multiple channels such as paid advertising, organic SEO, social media, and email helps you build a strong ecosystem with your B2B digital marketing.

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Madison Logic Recognized for Its Mix of Advertising & Content Syndication to B2B Audiences by Independent Research Firm in New B2B Advertising Report

Madison Logic

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As

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Streamline Workflow with Powerful Content Automation Tools

Valasys

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. The content is then curated and scheduled for distribution across various channels, such as social media, email, blogs, and websites, according to predefined rules and audience segmentation.

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Everything You Need to Know About Mobile Commerce

Salesforce Marketing Cloud

Mobile commerce (also known as m-commerce) has become the preferred purchasing channel across industries, regions, demographics, price points, and more. Mobile commerce is just one part of an omni-channel experience Here’s how to create seamless shopping — wherever you sell. Deliver a true omni-channel experience.

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How to Increase Sales with a Shopify-Instagram Integration

SmartBug Media

The introduction of video posts, multi-image carousels, Stories, and now shopping capabilities has significantly expanded Instagram’s value, particularly for content marketers. Step 4: Activate the Instagram Sales Channel in Shopify Use the “+” option in your Shopify sales channels to add Instagram.