Hubspot

JUNE 12, 2017

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also curates a variety of content formats.

Work Management 0

Work Management Marketing Management Examples B2B Marketing 0

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Permium version includes automated content curation. 1) Storify. Google Review Count: 346.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Convince & Convert

JUNE 12, 2013

While these strategies are an acceptable start, they overlook the simple fact that for the vast majority of companies (unless you’re a market-leading megabrand), simply publishing content gets them nothing resembling good results. A more static website or series of microsites. Or creating a baseball diamond in a cornfield in Kansas.

Paid Content 150

Paid Content Promotion Media Paid Search Agency 150

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Publish, measure, refine, repeat. REI’s content hub has enough complexity to deserve a microsite. Build a plan.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Hubspot

JULY 21, 2015

But I hate to let perfection get in the way of progress, so let's just get something down on paper so we have a basis for discussion: Content marketing is a marketing program that centers on creating, publishing, and distributing content for your target audience -- usually online -- the goal of which is to attract new customers.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28