An Effective Social Media Strategy & Online Shopping Experience Is the Key to Millennials & Gen Zers
Martech Advisor
SEPTEMBER 11, 2019
Millennials and Gen Z are alike when it comes to using the tools, recent technology, and popular social media channels. But they differ on how they use social media, their purchase power, brand perception and interaction, and how they shop online. Influencers inspire both generations, especially the post-millennials.
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