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Audience engagement: What it is and tips to improve it

Sprout Social

There are several metrics you can track, including: Likes Comments Shares Video views Click-through rate (CTR) Followers Time on page Conversion rate Video completion rate Track the metrics over time to spot trends or anomalies. However, it’s not enough to include just any video and image from your library.

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How Netflix is helping brands harness the power of interactive content

ClickZ

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. And interactive media goes well outside video and TV too, as Spotify’s recent launch shows.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

This is why having cohesive messaging across all mediums is so important. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

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Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Digital Marketing Trends: 11 Must-Follow Marketing Trends In 2022

seo.co

Video Marketing. Video marketing is one of the most effective ways to inform customers about your products and services. You can leverage the power of video marketing in several other ways to increase a higher engagement level. For example, you can make an entire video post or conduct a live broadcast session on social media.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. Make sure your brand experience is consistent across all mediums (videos, social posts, events, TV ads).

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Makings Of A Modern Creative Director

Bluetext

I would make decisions like this because when you are known as a creative powerhouse and fashion is a creative art, medium in the end. Bill Replogle of Sparkys garage fame taught me a lot about storytelling and the power of the word. Some snippets of that work are embedded below, and a great out-takes video as well.