How A CMO Uses Storytelling To Engage Audiences
FEBRUARY 15, 2017
What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events.