How A CMO Uses Storytelling To Engage Audiences

Oracle

What we did talk about, however was things like storytelling, email, demand gen, data and more. Olenski : Storytelling has become a very popular and successful method to engage consumers. Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. Instead, we curate the best experts in the industry to share their advice through articles, video, webinars and live events.

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What We Learned From Our First Year on Medium

Hubspot

Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Apps like Medium have become new discovery platforms for content.

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5 Data Futurists to Follow on Medium Right Now

HG Data

Long before there was Medium , people relied on clay tablets to document thoughts and theories. Insert Medium , the new- ish social publishing platform from Twitter co-founders Evan Williams and Biz Stone. Four years old and still picking up steam, Medium is quickly becoming the blogging platform of choice for anyone with an opinion and a thirst for an audience. Medium: @NathanBenaich. Medium: @galka_ma x. Medium: @angushervey. Medium: @ekimczak.

Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling

Content Standard

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. In the conference’s kick-off keynote, Skyword Founder and CEO Tom Gerace pulled back the curtain on his work with Robert McKee to develop a storytelling process that can be integrated into technology and scaled within an enterprise organization. Embrace the true art of storytelling.

How Brands and Publishers Can Empower Their Video Creators

Contently - Strategy

All these creators have been able to tell stories in innovative mediums because the companies they work for see multimedia as complementary to the written word. Video isn’t just an optional medium for duplicating the original information. In some cases, you’ll also be able to cover a topic in both mediums. If you lead them in the right direction, they’ll work as curators, too, recycling your best written content into something new and worthwhile.

24 Content Marketing Awards to Target Now for 2021 Recognition

Content Standard

We want to know how you crafted engaging narratives that captivated distracted audiences—in any medium. That means embracing new storytelling vehicles, messaging strategies and even design themes.

How Netflix is helping brands harness the power of interactive content

ClickZ

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling. Where this powerful new medium is headed .

Building Brand Into Every Step of the Content Development Process

Scoop.it

Content Structure and Medium. There are a few factors to consider when looking at content structure and mediums. If your brand is a storyteller, visual video content might suit it better. The medium and structure of your content send their own messages.

11 Must-Follow Digital Marketing Trends In 2021

seo.co

However, for search engine optimization, voice search components can be a good idea for brands to facilitate the consumers who want to adapt and switch over to this medium. From podcasts, videos, social media, blogs to emails, customer feed are curated by different forms of content.

How the Best Art Directors Use Instagram

Ceros

Award-winning photographer” and “visual storyteller.”. Dela Vega, director of visuals at Ozy Media and an alumna of the New York Times and Fast Company , is looking for a photographer who can stay on message and for “a feed that’s very curated. The blue set is an unbaffled medium Photek as main and a baffled @elinchrom_ltd octobank as fill. For dela Vega, it’s about storytelling: “A lot of pages in an Instagram Story? Reading Time: 6 minutes.

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The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?

KoMarketing Associates

For content marketers, the key to good storytelling is finding that same kind of “hook.” Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. Wherever and however you choose to diversify your content is up to you, but other content tactics we’ve executed recently (on behalf of clients) include tradeshow interviews, curated content (i.e., Most people look forward to summer because of the opportunity it brings to get outside.

9 Content Marketing Articles You Shouldn’t Miss

Marketing Insider Group

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready.

Video & Interactive Content: Fast-Tracking Buyer Engagement

Content4Demand

Luckily, video and interactive content both lend themselves very well to creative storytelling—even some risk taking.”. Prioritize the message, not the medium.

February Social Media News: Weather on Facebook, SNL on Snapchat & More

Hubspot

1) The Washington Post starts curating content for Snapchat Discover. 9) Medium announces new subscription service. Medium CEO Ev Williams announced that Medium would launch a subscription product to develop additional revenue streams apart from simply advertising. This news came shortly on the heels of the layoffs of 50 Medium staff members to move toward a model where storytelling quality is prioritized over clicks and shares.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

I recently curated an article on the perfect blog post by Kevan Lee of Buffer. Studies have shown that storytelling increases time spent on the blog post and the popularity of the post. Yet another research study by Medium shows that the optimal length of time for reader engagement is seven minutes, which equates to 1,600 words, according to Lee. What does a perfect blog post look like?

12 Native Advertising Experts You Can Learn From NOW

inPowered

Influencer lists are a dime a dozen, usually thoughtlessly curated in pursuit of ego-stroking and social shares… but this selection of native advertising experts is different. Core Focus: Brand Storytelling. Why It’s Relevant to Native Advertising: Deziel’s advice to brands who want to invest in storytelling tactics often includes elements of native content and advertising as a way to strengthen a brand’s relationship with its customer.

Is Your Blog a Golden Egg?

Content Marketing Institute

Bernadette Jiwa’s blog about brand storytelling, The Story of Telling , is a perfect example. Or look at Design Clever , an utterly word-free blog composed of carefully curated imagery that graphic designers have grown to love. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. Choose a different medium. mediums) of content everyone else in your industry is creating, and then fire in another direction.

MarTech: Top 100 Influencers and Brands

Onalytica B2B

It’s an amazing field, combining the strengths of engineers, storytellers, artists, and data scientists to forge the future of customer experience. That being said, some vendors have been extraordinarily successful in supplying the micro-business and small-to-medium enterprise categories, and these companies will continue to aid the implementation of marketing technology products.

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3 Highly Effective Ways to Tell Your Brand’s Story

Marketo

Because even though we vary our message enough to fit each medium, we are diligent in remaining consistent—and therefore recognizable—across all channels. By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. Ever feel like you’re seeing the same content over and over again online?

Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

According to Hulu , Generation Stream is a group of people who are “young, affluent, driven, always connected, content curators, and early adopters. This recently launched ad option is a boon for small to medium businesses.

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Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

ClearVoice

Personalization is a strategy all on its own that can be integrated into various marketing mediums, including blog articles, social media, and even search engine results. For example, customer case studies are one “storytelling” content format that are powered by AR, VR, and AI.

12 Ways to use social media for education

Sprout Social

Instagram allows students to practice digital storytelling in ways that other social media platforms may fall short. There are many different platforms available, such as WordPress, SquareSpace, Wix, Blogger, Tumblr or Medium, where teachers can create a class blog. Pinterest can also be useful for students to curate a digital bibliography for research projects, papers or group assignments. There are many different ways to use social media for education.

How to Create Effective Social Media Bios for Brands on Twitter and Instagram

Content Standard

Especially for a platform like Instagram, which is all about visual storytelling and aesthetics. The “book from our feed” CTA leads visitors to a landing page where they can shop for specific listings, right from the brand’s own carefully curated feed of Instagram images. Social media is one of the most fluid mediums out there, and as your brand positioning evolves, you should update your social presence to reflect this new direction.

17 Instagram Marketing Tips You Can’t Afford to Ignore

Hootsuite

Instagram is a visual medium, so your posts have simply got to look great. True, we just said that Instagram is a visual medium. Instagram captions can be up to 2,200 characters long, so you can use them for everything from a quick quip to detailed storytelling. If you can match their level of storytelling, don’t be afraid to go long. Followers expect them to be more real and raw than your curated Instagram feed.

No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple. Medium: Is It a Platform or a Network?

Our Journeys to Email and What We Love About It, From the Women of Litmus

Litmus

What I love about email: As someone who’s only entered the email world recently, I am amazed by its passionate community of creatives who value succinct and compelling digital storytelling. Everyone in email has a unique story of how they ended up here.

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100 Motivational Quotes: The Power of Words

ClearVoice

When I sat down to begin this ambitious quest for 100 notable quotables, I initially planned to curate contenders from my personal collection. No matter the medium, some people just seem to be born to bring visual beauty into the world. I’ve long been a collector of motivational quotes.

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DMWF North America: Interview with Rachel King

Digital Marketing World Forum

Rachel King is the CEO of EditMate , a video curation software and service built for marketers. Online video will account for 80% of internet traffic by 2020, so marketers should be prioritizing video as the medium they’re gonna need to utilize for just about everything. She will be taking a seat on the panel; ‘ Video and Ephemeral Content – How Brands Should Effectively Storytell in a Crowded Environment’ EditMate is a video curation software and service.

Top 15 Content Marketing Agencies on the West coast of USA

Outgrow

Not to mention, their team can curate the best blog posts, web content, ebooks, videos & more. In fact, they deploy campaigns across the digital mediums to bridge the gap between your brand and your audience. Top 15 Content Marketing Agencies on the West coast of USA.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). “We already know that video is a high-value medium that offers great potential for engagement from audiences. Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros.

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No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Content Standard

So far we’ve covered content promotion , interactive storytelling , and episodic content creation. So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. People curate their lives full of content that reflects who they want to become, and Instagram makes this process simple. Medium: Is It a Platform or a Network?

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

We believe that transformative change, whether in the individual or in society, can occur only through the medium of deeply personal participation. Read: Renwick Storytelling Day: The Art of Connection, Community and Change. “‘No Nora Atkinson, Lloyd Herman Curator of Craft. Some people might be nervous to tell their employer that they’re jet-setting to the desert for Burning Man — because, wait, what is Burning Man anyway? The answer is not a simple one. A festival? Nope.

The Marketer's Scoop on Instagram and How to Use It

Hubspot

Storytelling is crucial to the social success of your content , and the emotions associated with photos carry a lot of weight. That's the medium in which Instagram operates, so people on there tend to care about it. The Beginner's Lens has curated a nice list of Instagram apps to get you started. Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram.

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6 Lessons Video Marketing Can Take From Regular Ol’ Content

Vidyard

Enter the exciting new medium of video Video marketing is getting more and more attention every year. This includes user-generated videos for B2C companies and even curated third-party videos that may be relevant to your audience. With more than 70% of marketing professionals reporting that video converts better than any other medium , we can strategically create and place video content at the weakest points of conversion.

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Sales Pipeline Radio, Episode 103: Q&A with Paul Roberts

Heinz Marketing

Storytelling. Podcast formats from Q&A to curated shows. Would love to kind of hear from you, your perspective on storytelling, on radio and audio as a marketing channel, and why is it still so relevant? Not only is it a medium perfectly suited for these smart phones, it’s a medium that’s perfectly suited to our busy lives. And it’s a curated set of content. By Matt Heinz, President of Heinz Marketing.

[VIDEO] Future Proof Your Content Planning with Advice from Tim Washer

DivvyHQ

And every single person on the planet can connect with comedic storytelling on some level. Pick a medium that you can tinker with confidently own with comedic value. Curate. If you’re struggling to create funny content from scratch, there’s nothing wrong with curating and sharing what your audience already loves. The point is, you can start small with curated content and build narrative comedy from there. Knock knock. Who’s there? Disruptive marketer.

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The Best of B2B Marketing Content: 10 Examples

Hubspot

One of the best things about well-curated content -- especially the kind that pertains to your line of work -- is that it eliminates a lot of work. Much like some of the other remarkable B2B content we’ve come across, it curates not only different pieces of highly helpful content -- but also a variety of content formats. We absolutely love stumbling across B2B companies with an active presence on Medium.