SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

DealSignal

FEBRUARY 20, 2024

It’s likely to be another challenging year for Demand Generation professionals, so need to plan for the year and more importantly plan to pivot in the middle of the year. Read about Demand Generation trends for this year and be ready to act. This trend will continue as efficiency is paramount.

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Scoop.it

OCTOBER 6, 2020

Content curation: the practice of finding and sharing high-quality, relevant content that adds value for your audience and your brand. Curated content is a great lead nurturing tool. And there’s another benefit to using curated content vs. “homegrown” content for lead nurturing. The answer? Social Selling. Brand Building.

Curation 92

Curation Top of Funnel Content Lead Nurturing 92

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Brandwatch for consumer research on social media and influencer insights. Trendup AI for finding trending topics on social media. Keywordinsights.ai

Marketing AI 96

Marketing AI Content Marketing Enterprise Management Planning 96

seo.co

JANUARY 10, 2022

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Scoop.it

JUNE 6, 2019

It is no longer news that content curation will boost your content marketing efforts. But while you’re probably finding success with content curation , others are struggling to justify the time they spend curating content. Sooner than later, they realize that content curation is everything but a quick fix.

Curation 89

Curation Marketing Automation Services Content SMS 89

Scoop.it

DECEMBER 15, 2020

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Content curation is valuable for any business in any industry, but it’s an especially powerful weapon when wielded by startups. Industry hub.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Convince & Convert

DECEMBER 12, 2013

Currently in beta launch, the site curates Target’s most popular and trending offerings from its website and Pinterest data into a visually stunning eCommerce experience. Plan & Test for What’s Next. Launching an experience like this quickly means new versions and extensions will need to be planned and revised in real-time.

Curation 129

Curation eCommerce Merchandising Startups 129

Scoop.it

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. In addition, 99% of marketers cite webinars as key to their plans. Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Social media posts.

Marketing & Strategy 130

Marketing & Strategy Curation Thought Leadership Content 130

seo.co

FEBRUARY 16, 2021

As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. For example, you can make an entire video post or conduct a live broadcast session on social media.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

JULY 31, 2023

It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels. It starts with content ideation, where AI algorithms can analyze data and trends to generate topic ideas that align with the target audience’s interests.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. A content plan that defines what keywords align with topics that are relevant and interesting to your audience. Distribution plan: Now that you have content, how will you distribute it? Engage with Organic Social Media.

Growth Marketing 360

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 360

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results.

Trends 149

Trends Google Storytelling Curation 149

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 92

Trends Curation Opinions Paid Search Agency 92

Convert

MARCH 11, 2019

Facebook just released their annual Topics & Trends Report for 2019. Helpfully, Facebook curated their findings into seven industry verticals, such as Beauty & Fashion, Entertainment, Commerce, and Science & Technology.

Media Plans 45

Media Plans Trends Social Media Verticals 45

Outgrow

JANUARY 3, 2022

How to Use Google Trends for Content Marketing? If you are a content marketer who hasn’t explored Google Trends yet, you’ve got to read this blog! And, trust us, using Google Trends for content marketing will become your new favorite marketing strategy by the end of it. . Google Trends! . What Is Google Trends?

Trends 52

Trends Google Outgrow Content Marketing 52

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Zoominfo

JUNE 10, 2022

Inside the ZoomInfo platform, we carefully curate actionable insights sourced through web crawlers, automated surveys, and our in-house research team. Put your money where your mouth is Microsoft has announced plans to increase employee salaries and benefits, including a 25% increase in the annual stock award ranges.

Zoominfo 130

Zoominfo Advertising Agencies Amazon Work Management 130

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. We need to react to change, anticipate trends, and be proactive. You miss 100 percent of the shots you never take” is one lesson. It’s key to DO and the proverbial saying “talk is cheap” showcases the need for ACTION.

B2B Thought Leadership 238

B2B Thought Leadership Lead Ranking B2B Marketing Planning 238

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. These 5 trends will have you prepared for what's on the horizon, says, Gabriella Stano Aversa, Manager, Strategy & Planning, AdColony. Social Media Will Still Have the Volume, but Not the Quality.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Score: 32.62 Professor Jason Lau Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Marketing Insider Group

SEPTEMBER 24, 2019

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Successful employee activation programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Quick Takeaways. Image source: [link].

Activities 195

Activities Guidelines Curation Work Management 195

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. Go here for tips on creating a winning digital marketing plan. Staying ahead of these trends can give your business a competitive edge. Today, it’s popular to use AI to generate content.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Marketing Insider Group

SEPTEMBER 6, 2019

However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. Successful employee advocacy programs are planned strategically and implemented only after employee engagement is high and a content marketing strategy is in place. Quick Takeaways. image source: [link].

Guidelines 179

Guidelines Work Management Curation Social Media 179

Salesforce Marketing Cloud

JANUARY 3, 2024

Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. How do media companies make sure they continue to stay relevant to their customers?

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Scoop.it

APRIL 28, 2022

Different skills are now prioritised, including content writing and content curation. Some of these include: Content curation Web Analyst Graphic Designer Social Media Manager PPC Specialist Email Marketer. The creation and curation of content is at the heart of how customers will eventually engage with a business.

Work Management 75

Work Management Paid Search Agency Curation Planning 75

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Liveintent

NOVEMBER 25, 2020

So, in that spirit, November doesn’t seem too early to start planning New Year’s resolutions! Start Planning Now for 2021 2022. As this trend has crystalized, publishers are rethinking their relationships with advertisers to ensure their data is the foundation for their monetization strategies. Find New Audiences.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. What to Look for in a Potential Content Partner Finding the right content partner requires careful thought and planning. It maximizes the visibility of shared content.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52